The Scale Up Show

Ryan sits down with Andy Jolls of Roxology, to discuss the groundbreaking impact of AI on go-to-market strategies. As a 25-year executive and full-stack marketer, Andy shares his insights on how generative AI is revolutionizing content creation, data analytics, and personalization. Listen in to discover how you can harness the power of AI to drive unprecedented growth and stay ahead of the curve!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Generative AI is solving the problem of the blank page, enabling marketers to create high-quality content at an unprecedented pace, resulting in 5x ROI in just a few months.
• AI-powered data analytics is transforming the way companies gain insights from vast amounts of data, making it easier to identify target audiences and optimize strategies.
• AI-assisted email is set to become more competitive, pushing marketers to embrace personalization through imagery and video to stand out.
• Search engine optimization is evolving as generative search experiences like Google's SGE gain traction, requiring marketers to adapt their content strategies.
• Embracing AI as a thought partner rather than just a solution tool can help tackle GTM problems in innovative ways, leading to breakthrough results.
• AI is enhancing the creation of images, voices, and videos, enabling marketers to create more engaging and personalized content at scale.
• AI avatars and clones may become more prevalent, allowing individuals who are uncomfortable with direct exposure to still participate in content creation and thought leadership.
• Integrating AI into existing workplace stacks, such as Google Workspace or Microsoft 365, can streamline adoption and unlock powerful use cases for go-to-market teams.

BEST MOMENTS

"I think what we saw on go to market was sort of the natural place to start with, like the lowest hanging fruit, the fruit that was like laying on the ground, rotting, like it's so, it's such low hanging fruit, right?”

"Half the reason why people are not using it before is just not being able to wrap their mind around how to use it, how to prioritize what to use and, and like what specific use cases. And then at the same time, like emotionally deconstruct, like how, how big this is and how important it is."

"I think once you know, and, and I think open AI gets credit for this, once they could actually put this into a UX that it was pretty easy for people to do and see the results and the models worked well enough, the data sets were big enough. We had enough parameters in the data and it could work fast, the output could be pretty good."

"We’re swimming in data but trying to get insights out of that data is actually really difficult. So, on the marketing side, we could use these for surveys and not just sort of quantitative surveys, but the tools will actually help you analyze all of your open-ended survey questions. It's quite good at that."

The data is the oil in this or maybe even the enriched uranium. Like it is a precious, precious piece of this equation. And Google has the most."

"I think there's an opportunity there to get better and I think AI is going to help with all of that."

"You need to take the time and you need to change your view of this from I think like from a solution tool to a thought partner tool and realize like it's going to actually just be on a journey with you."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

In this episode, Ryan gives his thoughts on Claude 3 by anthropic and puts it to the test! He talks about many of the unique features of this update as well as the three use cases it’s best for. Ryan also discusses the possibility of it rivalling the current dominant powerhouse of AI, ChatGPT!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Claude consistently performs very highly on acumen tasks.
• Ryan tested Claude on grade school math, and it scored significantly higher than ChaGPT.
• The third task Ryan tested on Claude was data analysis and it gave great answers that were accurate.
• Do not put confidential information into Claude unless you have an enterprise or protected account.

BEST MOMENTS

"Claude 3 highest level is significantly better than ChatGPT 4”

“Let’s test is on grade school math, Claude did a better job”

“I asked Claude are you better… and it was really funny what the response was”

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan sits down with sales guru Jeffrey Gitomer to discuss his secrets for long-term success. With over 25 years of experience, 13 bestselling books, and 2,500+ corporate events under his belt, Gitomer shares invaluable insights on leveraging social media, AI, and unwavering consistency to boost sales and build a thriving business. 

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Consistently post valuable content and testimonials on social media to attract customers instead of making cold calls
• Leverage AI to organize and distribute your content, making it easily accessible to salespeople seeking advice
• Invest time in yourself by reading, writing, thinking, preparing and creating during the first hour of each day
• The top 1% of salespeople love what they do, maintain a great attitude, and genuinely believe in their company and products
• Provide social proof and focus on the customer's needs rather than giving lengthy demos or pitches
• Embrace AI as a tool to eliminate poor salespeople while enabling the best to provide even greater value to customers
• Develop a strong online presence across multiple platforms to maximize reach and impact

BEST MOMENTS

"People don't like to be sold, but they love to buy."

"If you have content, you're going to win. If you don't have content, you're not going to win. Just that simple."

"AI is going to eliminate shitty salespeople and the good ones will capture it, take advantage of it, use it in everything that they do and be able to provide value to the customer in a way that's higher than ever before."

"This is your time. Invest time in yourself and your business so that you can reap the reward, not make the payment."

"There's no second place for sales. It's you either win or you have nothing."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan compares Google Gemini and ChatGPT Plus in this informative episode. He outlines the pros and cons of each and how you can easily and quickly implement them into your own workflow. Ryan also highlights the big shift in AI and these tools that he sees coming soon!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Ryan tested Google Gemini and ChatGPT Plus through the lens of creating a brand new start-up and the tasks that would be required.
• ChatGPT was quite dry but Gemini outputted a good amount of personality.
• Ryan’s second test was on creativity, they both gave very good responses.
• Visuals were the next test, in this test he asked for logos and Gemini didn’t follow the instructions very well. DALL-E seemed to understand the directions better.
• Overall Gemini was a lot faster at producing what it was asked for and the UI was very good.
• Microsoft business users are more likely to move over to ChatGPT as it is built for them and integration will be better.
• It’s critical to have a model-agnostic approach so that you are able to leverage the model that will serve you best and has the best tools for your needs. Innovation will not stop.

BEST MOMENTS

"Google Gemini is the ChatGPT equivalent that they just released last week”

“The really interesting thing is Gemini has a bit more personality”

“What I did notice is Gemini was a lot faster”

“The moral of the story is these models are getting much much closer”

“It’s critical to have a model agnostic approach when you leverage this”

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

As a serial entrepreneur behind 5 companies and over $200 million in revenue Jeff Mains is now helping other founders achieve rapid growth through an operating system for alignment, ROI-focused decision-making, and monopoly control of niche markets. Enjoy his key insights on avoiding dilution, tight focus, strategic use of AI, and indispensable tools like Reclaim.ai and Slack.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Avoid giving away too much equity too soon to co-founders or investors. This dilutes your ownership early on.
• Founders often don't delegate enough as the business grows. Hire strong leaders and let them own areas.
• Clearly define your ideal customer profile and niche down as much as possible to own the market.
• Use AI strategically where it adds value to the user, not just because it's new and trendy tech.
• To protect against fast copycats, shrink your niche and own the market rather than going broad from the start.
• Having an operating system drives alignment on vision and consistent tracking of KPIs across the organization.
• AI and Slack are indispensable tools for managing his schedule, communication and productivity.

BEST MOMENTS

"I don’t think I’ve ever given anything away without leaving claw marks all over it."

"You can only be as big as you are small, so if you want to get big, go small."

"Everybody in the organization has visibility, alignment. They understand their roles, their KPIs, and managing their own goals."

"If you think about, you know, we work with B2B SaaS companies, we don’t do B2C, we don’t do, you know, all of these other things and, and, and that’s it."

"When you can get into that community and, you can say, we’re one of you, you’re one of us, then it’s a lot easier to expand out from there."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan discusses OpenAI's new AI text-to-video generator called Sora. He outlines the 5 key features people are missing about Sora and also achieving AGI. Ryan sees both exciting creative potential but also risks like deep fakes. 

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Sora combines NLP and computer vision AI to create video "worlds", not just static clips.
• It can smoothly transition between unrelated videos like an underwater scene to drones.
• The AI understands real-world physics to show interactions realistically.
• Sora's training approach opens exponential growth in data it can learn from.
• Real-time training may enable applications like robotics and self-driving vehicles.
• Businesses can benefit from easy video creation but must monitor for misuse.
• Ryan previously predicted the rise of AI video generation as a 2024 trend.
• Regulation will be important as capabilities like editing real people emerge.

BEST MOMENTS

"This isn't just like a text to video engine. This is what they're calling a world builder."

"Now at the same. You can loop the same video...you can't even tell that it's the same loop going over and over again."

"If you put all these together, those are kind of the hidden things that I see underneath the layers of all this Talk that everybody has that most people are not paying attention to."

"I think overall, like it's going to stretch what's possible."

"I talk about this specifically, so it's really interesting to see that this is going to come to fruition."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

In this episode, Ryan talks to Alex Reynolds, co-founder and CEO of Vendelux, an AI-powered event measurement platform. They delve into Alex's unique go-to-market strategy of stationing team members in event hubs to network in-person. He shares how to 10x ROI for events through smart AI-driven targeting, strong pre-event outreach, and post-event follow up. Event marketers will learn highly actionable tactics to reduce costs and risks while increasing revenue.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Station team members in event hub cities like Vegas to eliminate travel costs and efficiently network at the many events held there weekly (saves travel time and maximizes face time)
• Target events using AI and data to map which ones have your ideal attendee profiles, factoring criteria like vertical, company size, titles, current customers etc. (optimizes chances of meeting qualified prospects)
• Do extensive pre-event outreach starting 2-3 weeks out via personalized invites to satellite events, rooftop happy hours etc. to entice targeted executives (drives event ROI through quality conversations)
• Schedule 1-on-1 meetings upfront by having the right team member meet prospects/customers already somehow connected to them (increases relevancy and conversion rates)
• Create FOMO with satellite events by highlighting exclusivity and limited slots to motivate invitees to prioritize attending (generates event buzz)
• Have designated team members fully focused on working the event and diligently follow up post-event while momentum and connections remain fresh (maximizes lead conversion)
• Reduce costs by only allocating budget to events AI data scores as wins, and eliminating expenses on non-winning events (optimizes ROI)
• Increase revenue by focusing on events attended by well-matched prospects expected to convert based on historical data (grows pipeline contribution)

BEST MOMENTS

"If you show up to the event and you're amongst 10,000 or 100,000 people, it's incredibly difficult to get attention from the people that you care about."

"To me, three, two to three weeks is the sweet spot a month out. A lot of people are just not, they're thinking about other things, they've got other things on their mind."

"We have customers that are cutting their costs per lead by 50 per cent increasing, you know, the revenue from the channel by 100 150 per cent and then that's leading to doubling and tripling their event budgets for for the next year."

"Just sending the right people so that you can have those one-to-one touch points in person. I mean, kind of the traditional roadshow is dead."

"If you get to the event and you haven't done the pre-work, you've already lost."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan talks through how you can use ChatGPT to answer a question that 44/45 SaaS execs couldn’t answer and why using it as a sales rep has saved him over 10 hours a week and increased his result by 130%!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• You don’t need a lot of marketing support or capital to grow.
• Ensure you utilise ChatGPTs data analysis tool, Ryan talks about exactly how to do this in the episode: https://omny.fm/shows/the-scale-up-show/unlocking-your-ideal-customer-in-minutes-with-chat
• Look at and identify what is the top idea customer profile of the top 20% of your clients. Then look at the average and range of that and work out what you can execute from this.
• Leveraging AI alongside data analysis is opening up endless opportunities for scale and revenue growth, without needing capital or workforce.

BEST MOMENTS

"I use this strategy to 2x our deal size annually”

“We’re looking at our ideal customer profile and we’re creating our perfect customer profile”

“It’s one of the simplest levers you can pull to increase revenue and increase business”

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan is joined by Collin Mitchell in this episode where he shares his top-tier perspective from helping companies deploy outbound at scale to drive explosive growth. Learn Collin's step-by-step framework to go from cold connection to a sold deal on LinkedIn without coming across salesy. Discover targeting and research hacks to set your outreach apart in a noisy landscape. Collin also reveals his candid take on whether outbound is dead, the biggest mistakes killing results, standout examples of AI done right, and so much more.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Outbound works if you zig when others zag with a personalized, multi-channel approach tailored to each prospect. Emails alone don't cut it anymore.
• Spend more time researching and segmenting your list for quality over quantity, 1000 well-targeted prospects can generate a huge impact vs blasting out mass emails.
• Don't pitch, nurture relationships by adding value, sparking curiosity and letting hot leads ask you for a meeting once interest is piqued.
• Casual, short messaging performs best on LinkedIn, speak and sequence like a real human vs overly salesy and rushed.
• AI excels at scale prospect research but still falls short of generating messages that sound truly authentic and personalized.
• Inbound leads from your content who already know, like and trust you convert super warm despite lower volumes vs outbound.
• Outbound lower barriers like accessible data and sales tech means more noise - but smart messaging and targeting sets you apart.
• Pick up the phone and introduce a human voice and personality early in outreach cadences for best results.

BEST MOMENTS

"It's not that outbound is dead, it's just different."

"Emails hard. It's harder than it's ever been...the dirty little secret [agencies] don't want to tell people."

"Take the opposite approach [of salesy LinkedIn messages]...casual, short messaging is what will work."

"If you try to rush the [LinkedIn connection] process, it's going to hurt you."

"Those [inbound leads] are very warm...they already kind of know, like and trust you."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Want to learn the frequently ignored strategy that has the potential to make your sales, marketing and leadership better? AI can make this strategy a reality for you in just minutes. Listen in to this episode as Ryan reveals how you can do this and stay ahead of the competition in the accelerated growth of the SaaS space.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• The cost of software keeps going down which presents opportunities but also fierce competition.
• You can use AI like a ‘professional trainer’ with your ideal customer profile.
• Time is the most infinite resource we have and using AI in the right way, like this process, frees up valuable time.
• The data analysis tool in chatgpt is now embedded and is a very straightforward function to use.
• What you need to ask the data analysis tool to do once it has your data is to identify trends and patterns in the customer data, this is the starting point.
• Have it create your ideal customer profile and look at different levels of detail within this such as the biggest problems it can find in the data set.
• Once you have built the foundation anything else you need can be built on top.

BEST MOMENTS

"Attention is becoming harder and harder to get”

“By leveraging chatgpt you can nail this really fast probably at a level at 150% at what you would have done before manually”

“It doesn’t matter if you are a rep, sales leader, CEO this is valid for everybody”

“The data analysis tool is basically a free data scientist”

“Once you start chatting with it, you’ll get really clear insights”

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan interviews Steve Benson, CEO and founder of Badger Maps, the number 1 routing and mapping app for field sales teams. They discuss Steve's journey in building Badger Maps to $6 million in ARR and how referrals are the company's biggest source of new business. Steve shares the framework he uses to maximize referrals and word-of-mouth marketing. Drawing on insights from working with over 4,100 sales teams, Steve reveals the #1 consistent problem across teams and the biggest opportunity for improvement!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Referrals are Badger Maps' biggest driver of new business due to their focus on serving salespeople who naturally share recommendations.
• To maximize referrals, reward both referrers (e.g. gift cards) and referees (e.g. extended trials), make asking easy for all customer-facing roles, and track metrics.
• The #1 problem Steve sees working with 4,100+ sales teams is not leveraging best practices and knowledge sharing across team members.
• Sales leaders should facilitate bite-sized internal training sessions where team members share specialized processes and methods with their peers.
• Badger Maps saves field sales reps 5-10 hours per week by optimizing routing and planning to reduce drive time between meetings.
• Technology enables today's sales reps to achieve 3x the productivity compared to manual processes.
• Most sales teams underutilize the array of technologies available to free up time and scale reach.

BEST MOMENTS

"If you make [salespeople] happy, they will spread the word for you to their friends and people they work with."

"Someone in the organization knows like there’s a team of 30 sales reps and someone knows how to do that really well. But that knowledge isn’t shared across the organization very well."

"Have Jessica from Tulsa explain to the rest of the team how she’s doing this really smart thing that she’s doing.

"You can make one guy into three guys really with the right kinds of tools."

"I would guess thousands of [sales teams] over the years...I’ve worked with in different capacities."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan wanted to give a quick update on one of the single biggest opportunities of the AI world right now. Ryan outlines the new capability and what this can mean for your deliverables including key examples where he has used it.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• GPTs are categorised by different areas, including trending, giving you the ability to understand which ones are performing better than others.
• Ryan enabled three different plug-ins and gave each one clear instructions on what he wanted it to do.
• You can stack multiple GPTs in one workflow that you would ordinarily have to hand off to different people.
• Think about something you work on currently that requires work and output in different areas, this could be a perfect use case.

BEST MOMENTS

"It’s so simple and so subtle but it’s a really big unlock on what you’ll be able to deliver”

“I just wanted to get this out to you so you could start working on it right now”

“You could use different gpts and have them go through an entire workflow and basically create an output”

“I want you to be ahead of everyone else”

“These are all examples of how you can create a stackable workflow from one piece of information”

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan interviews Chris "Tito" Tito, co-founder and CEO of Hidden Layer, a company providing security solutions for AI models. Tito outlines Hidden Layer's full platform to secure AI, including scanning models for malware, monitoring model behaviour to catch attacks, and proxying API calls to block abuse. Tito then discusses various impressive enterprise use cases he's seen and talks about the common mistake businesses are making.

 Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Pre-trained open-source models often get reused internally but may contain backdoors if not scanned thoroughly first.
• Current cybersecurity tools don't inspect model code so can't catch malware that is desperately needed for specialized AI security.
• Tito stresses that while AI promises much value, it requires thoughtful implementation with appropriate safeguards.
• Models deployed into production pipelines are vulnerable to surrogate attacks and theft.
• Safeguards are needed for both internally hosted models and external API-based ones.
• Diverse, specialized use cases are extracting tremendous value from AI across industries.
• However, many teams lack the skills or processes to properly evaluate or fine-tune models.
• Generative AI is increasingly being used for fraud, deception and reputation attacks.
• The talent shortage, especially in adversarial ML, poses scaling challenges for AI security start-ups.

BEST MOMENTS

"We have found thousands of examples of models that have been loaded with malware where we've malware hiding in weights of models."

"Current cybersecurity stack is not even parsing models. It's like trying to point a windows product at a Mac file."

"If you have the inputs to the model and you have the outputs to the model, you basically have the training set and the labels."

"Every time we talk to a customer, we find a new [AI use case]. The world is getting really creative."

"There's just an enormous shortage of adversarial machine learning talent out there."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan talks in this episode about how ChatGPT unlocked 10 years of knowledge in just 2 minutes and why this is what focused him on AI and its role in the future of business. Ryan also talks about the recent breakthrough at the Google AI research wing, Deepmind.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Ryan tested AI at first by using something he knew to be true and in this first instance, it was already 95% of the way there. At first, this scared him.
• Testing the AI further changed Ryan’s prior perception, he started to see its use cases in business.
• If you can build a solid foundation for your AI use cases, you can then build upon this foundation and easily leverage AI in a multitude of ways.
• The research wing of google AI had a breakthrough where the AI could understand how to handle mathematical equations.

BEST MOMENTS

"I stopped and I was scared shitless”

“I got turned onto it by one of the guests from my show”

“One of the biggest barriers for AI is understanding how to handle mathematical equations and how to solve those”

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan interviews Cliff Simon, co-founder and CRO of Carabiner Group, about the concept of Revenue Operations. Simon provides tactical advice on implementing RevOps using real examples from his career scaling multiple start-ups. Learn how RevOps helps drive growth through data, customer journey mapping, and ecosystem-led strategies. He also shares his system for booking over 80 meetings a month through communities to drive pipeline!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Implement RevOps early in your start-up journey to capture key data on customer journeys to inform strategic decisions as you scale.
• RevOps helps govern data, identify target customers, improve customer retention, and prepare for future fundraising or exit opportunities.
• Approach communities by adding value to others first without expecting anything in return to build relationships and organically spread brand awareness.
• Consistency in showing up and engaging personally and authentically both online and offline drives referrals and new business opportunities over time.
• In-person events and word-of-mouth referrals are powerful during economic uncertainty when other lead sources dry up.
• Focus on building a profitable business with retained earnings versus over-relying on outside capital to grow unsustainably.

BEST MOMENTS

"If this is the thing that's going to unlock your business, why wouldn't you invest there? It's not a cost centre."

"I can think back to one specific call when we were doing a CRO school...that one conversation led to five customers because people hit up, hit me up after the fact."

"It's got to be all of the appropriate pieces coming together, whether that's the right pieces of technology, the right service providers, the right talent inside of an organisation."

"I still think that's like pretty far across the chasm for a lot of folks, but it's coming and it's coming faster than I think any of us anticipated it coming."

"We all as human beings crave authentic, interpersonal relationships and you can't, you can't get that from an AI."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

One of the biggest releases of the GPT store occurred last week and in this episode, Ryan wants to highlight one of the best opportunities OpenAI released that many people missed! Ryan takes the time to walk through this important release and how you can make the most of it!

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KEY TAKEAWAYS

• OpenAI has released an option to keep your data secure whilst making effective data analysis.
• The reason many people haven’t used OpenAIs data analysis function is because of concerns around data sharing but this effectively eliminates any risk.
• It’s important to always remember that it is early days, things won’t always work perfectly.
• If you want to take large data sets and get recommendations on output, this is a great tool.
• Looking at any customer data can be a mammoth task, this will not only break it down for you but give you solutions. 

BEST MOMENTS

"This is one of the examples of effective data analysis”

“It’s not bug-free, we’re early on”

“It covered everything from thumbnails to content structure”

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan interviews David Farrell, RVP of Sales at Namely, about career advancement and leveraging AI. They discuss the key mistakes people make when seeking promotions, how to find mentors, become invaluable thought leaders, get constructive feedback, and self-promote accomplishments!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Seek internal or external mentors with relevant experience to provide advice and broaden your skillset. Dedicate consistent time to learn from them.
• Become an expert in your field by taking bold action and volunteering for projects. Solve problems using the latest tech like AI. Thought leadership stands out.
• Ask managers for constructive feedback on skill gaps and your reputation. Then address those deficiencies to show improvement.
• Promote accomplishments like improved metrics or new efficiencies to leaders. If you don't, they only remember you as initially hired.
• Know your data and metrics thoroughly. Advocate for yourself by showing clear progress. Don't let poor data drive decisions.
• Adopt innovations like AI early to boost efficiency, even if the company isn't providing training. The skills pay dividends in recognition.
• Ask leaders outright what blind spots are preventing you from being promoted and how to address them.
• Mentor others both externally and internally. It might feel like you don’t have time but the exchange of ideas helps you develop and progress.

BEST MOMENTS

"I try to just figure out how do I, how can I help the organization win by getting what I want out of it?"

"Become an expert in your field or just invaluable...those are the people that get promoted."

"If you're not tracking your progress, if you don't know your data points...decisions are going to get made without you."

"Adopting new tech early as a tool to scale and create efficiencies...I really see that with AI."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan dives into the brand-new releases from both the new GPT store and ChatGPT for Teams. He test drives new tools like Consensus for academic research, VideoGPT for generating videos, and GPT Finder for discovering the best language models. Though impressed by some offerings, Ryan spots monetization and quality control issues that could hamper adoption but still believes the Teams release will convince many businesses to fully embrace AI, particularly given the enhanced security and dedicated workspaces!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Consensus summarizes academic papers relevant to prompts, but requires signing up for a paid account, showing how third-parties may use the GPT store for lead gen.
• VideoGPT generates animated videos from text prompts but quality needs refinement based on Ryan's test video of a "dad bod" outrunning friendly GPT bots.
• Discovery tools like GPT Finder promise to uncover top language models but failed to deliver helpful results in Ryan's first hands-on attempt.
• Monetization and quality control are unclear for the GPT store, though mining user data for training seems a priority over profits currently.
• GPT for Teams offers enhanced security, custom models, and data privacy assurances lacking in consumer ChatGPT.
• Dedicated workspaces and role-based access controls make the Teams release enterprise-ready for rigorous compliance needs.
• The "no training on customer data" pledge may convince companies to embrace AI despite lingering ethical concerns.
• Upsell prompts show insights and analytics features require the Enterprise tier, hinting at sales funnel tactics ahead.

BEST MOMENTS

"It takes you to consensus which is the designer of this and it takes you to their website and it's kind of like blurred out."

"The title of the video is dad bod versus GPT which I thought was the absolute amazing video."

"There's a whole other section as you see over here on security and privacy."

"Sometimes you just need to work with it a little bit. That's what happened on the research side with pulling up the papers."

"I could see OpenAI doing the same thing because as it's set up right now it's not a pay per use model is really open source."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan is joined by the Co-Founder and COO of Obie insurance, Aaron Letzeiser, who shares how identifying one costly mistake led him to pivot and embrace AI for growth. Listen as Aaron talks about the critical decisions that make-or-break start-ups; from avoiding common founder missteps to leveraging partners for customer acquisition. Aaron also brings a tactical playbook for scaling with limited resources and shares actionable growth tactics.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Aaron pivoted from a free platform to a paid insurance offering based on 200+ customer discovery interviews
• Partner with non-competing software platforms to embed services and decrease churn
• Stay laser-focused on a single niche before expanding into adjacent markets
• Use AI to drive core insurance underwriting and operations via visual recognition models
• Market conditions like rising interest rates can significantly impact lending partners
• Revisit sales processes and tighten SOPs during rapid scaling to ensure quality

BEST MOMENTS

"We really should have continued to listen to our customers and utilize that as the guiding principle of what we ended up building."

"Do one thing and do it well. That was advice we should have taken sooner."

"AI is endless. We use visual models to identify fire hydrants and drive insurance underwriting."

"As the team grows, how do we ensure the quality does not also drop off?"

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan reveals his top predictions for AI in 2024 including what existing features will advance and develop as well as brand new capabilities. 

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Open AI will start to be leveraged for private use cases with open-sourced models.
• AI advancements in video in 2024 will mimic the image advancements in 2023
• We are going from GPT to agents
• The top priority in 2024 for a vast amount of organizations is shifting from AI in product to AI in people

BEST MOMENTS

"This will be the year we go from open-AI to open-source AI”

“Individual videos will be customized for individual people”

“Agents are a collection of automated processes that the GPTs are going to provide”

“The number 2 area that was being focused on, is sales and marketing”

“83% of organizations don’t know how to implement AI”

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets