The Social Strategist with Michelle Gifford

Today Jenica Parcell (luxury lifestyle for the budget conscious!) and I talk about how my Grow the Gram course helped her bring her Instagram account back to life. Because of an IG break and the algorithm change, Jenica felt lost on Instagram. What fixed it?

-Niching down

-Using hooks that bring people in

-Creating content that is quick and easy to consume

-Creating content that is streamlined

-Using IG as a tool 

-Not taking analytics personally, but as an indicator of what content works and what doesn’t

-And more!

Grow the Gram is my 8-module course where you learn my exact blueprint to grow your following AND profits without the stress of trying to figure it out on your own. For an entire year, I’ll be your guide. Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram

Not quite ready for Grow the Gram? Join Insta Social Society this month for just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Follow Jenica for everyday affordable fashion for moms @JenicaParcell

Check out my Instagram @iammichellegifford for daily Instagram tips.

Sign up for my weekly trending audio emails HERE. 

We would love a rating and review below so others can get help with Instagram, too!

Today I share the story of how I cracked Instagram’s code and made my own Instagram account take off using a content funnel strategy. I create attraction, nurture, and sales content for my account and it works like a charm! I’ve used it with many of my clients who’ve had extreme success and I want the same for you. In this episode, I share how I created the Grow the Gram program to teach you how to apply the strategy to your own account. No more anger or frustration about your lack of growth! Doors open March 11th!

Grow the Gram is my groundbreaking Instagram course designed to grow your following and your profits in less time with an actionable strategy! There are 8 modules you can do at your own pace, and I do live weekly calls with Q&As, profile audits, guest expert visits, emotional intelligence coaching, and fun runs to get your account shaped up, quick! If you sign up on opening day, Monday, March 11th, you also get entered to win a chance to have a one-on-one coaching call with me! Join at IAmMichelleGifford.com/GrowTheGram

Guess what? I extended my sale on your first month of Insta Social Society and it's just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Want a free month of Pro on ManyChat? Use code MICHELLE

Check out my Instagram @iammichellegifford for daily Instagram tips.

Sign up for my weekly trending audio emails HERE. 

We would love a rating and review below so others can get help with Instagram, too!

Jessica N. Turner is a master of affiliate marketing, a Wall Street Journal best selling author of (almost!) three books, and a nationwide speaker about social media best practices and work-life balance. On top of that, she is the best friend you turn to for the best deals on her Instagram and website. In today's episode I talked with her about some concrete ways you can make more money with affiliates. She lets us in on her secret of how to negotiate hybrid deals (sponsored + commission rates) smoothly which can be a game changer for your income. She shares why creating trust with your followers is of utmost importance; why actually using the products you promote matters; how creating reels and stories about a product will generate more sales; and why disclosure about affiliate sales is so important. 

If you want more of her proven tactics, enroll in her course AffiliateMarketingForInfluencers.com today!

Follow Jessica on Instagram @JessicaNTurner and on her website JessicaNTurner.com

Want a free month of Pro on ManyChat? Use code MICHELLE

Guess what? I extended my sale on your first month of Insta Social Society and it's just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Join Grow the Gram: our 8 week course led by me. It’s designed to grow your Instagram following and your profits in less time! 

Check out my Instagram @iammichellegifford for daily Instagram tips.

Sign up for my weekly trending audio emails HERE. 

We would love a rating and review below so others can get help with Instagram, too!

How did Leanne Barlow start growing on Instagram again? After an Instagram audit with me and personalized strategy recommendations she pushed through! Here I share a few of the strategies she used to break her barriers! Realizing that IG is a search engine and requires a strategy is step one. Making sure you know who you serve will help you create content to attract, nurture, and sell in ways that will convert your Instagram followers to customers. Listen in for all the tips!

Get an Instagram audit like Leanne did at IAmMichelleGifford.com/audits  for a personalized strategy to help grow your brand and business.

Want a free month of Pro on ManyChat? Use code MICHELLE

Join Insta Social Society and experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Join Grow the Gram: our 8 week course led by me. It’s designed to grow your Instagram following and your profits in less time! 

Check out my Instagram @iammichellegifford for daily Instagram tips.

Sign up for my weekly trending audio emails HERE. 

We would love a rating and review below so others can get help with Instagram, too!

Leanne Barlow has been on Instagram for 15 years, but for the past five years, her growth has topped out. She would grow a hundred followers in a day and she would lose a hundred followers in a day. She was stuck and not growing. Then a few months ago, Leanne reached out to me and we did an Instagram audit and strategy call. Four months later, she has grown 50,000 followers. And she's not stopping. In this episode, we dive into the changes she made and how you can do it too. Just a few of the strategies she implemented are: making her bio more searchable, niching down, and becoming less romantic about the things she's posting. Listen in to hear the rest!

Visit IAmMichelleGifford.com/audits  to get a personalized strategy to help grow your brand and business with an Instagram audit.

Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Check out my Instagram @iammichellegifford for February’s REEL Love Challenge that will get you posting to IG without a fuss, DAILY!

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE. 

Read the blog post HERE.

We would love a rating and review below so others can get help with Instagram, too!

How did Mandi Gubler from Happy Happy Houseplant double her following and her revenue in just a year? In this follow-up episode, I want to make sure we learn exactly what led to her exponential success. If you are ready to go from "business owner" to "CEO" and define it your own way, this is the episode for you. It'll take some business systems, preparation, and mental work, and I promise it'll be worth it!

Enter Mandi's jungle on Instagram @HappyHappyHouseplant !  

We would love to help you grow your business! Click HERE to apply to work with our experts, just like Mandi did!

Interested in the coaching program Mandi did with me? I can help you get clarity on your vision, direction for your goals, and confidence to make it happen. Click HERE to see if we’re a fit. 

Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Check out my Instagram @iammichellegifford 

Join Grow the Gram: the 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE. 

I would love a rating and review below so others can find me and get help with Instagram, too!

Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back. 

In this second half of the episode, Mandi from Happy Happy Houseplant is diving deep into the specific Instagram strategies she uses to grow her product based business at Happy Happy Houseplant. It's all about real connection with your followers! She shares the real and she shares the raw and a couple of swear words. So get ready!

This episode is so good, it went extra long, so I split it up into two episodes. Make sure to download part one as well, where we explore Mandi's business transformation.

Enter Mandi's jungle on Instagram @HappyHappyHouseplant !  Check out her viral Instagram Reel and peruse the rest to learn a thing or twelve!

We would love to help you grow your business! Click HERE to apply to work with our experts, just like Mandi did!

Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Check out my Instagram @iammichellegifford and join February’s REEL Love Challenge that will get you posting to IG the easy way, DAILY!

Join Grow the Gram: the 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE. 

I would love a rating and review below so others can find me and get help with Instagram, too!

Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back. 

This episode is so good, it went extra long, so I split it up into two episodes. Make sure to download part two as well, where we dive into the specific Instagram strategies she employs for growth.

In this first episode, Mandi from Happy Happy Houseplant is diving deep into the transformation she has endured to go from a personal brand over at her old DIY, influencer business, Vintage Revivals, to creating a different, product based business at Happy Happy Houseplant. In this first episode, she shares the real and she shares the raw and a couple of swear words. So get ready!

Enter Mandi's jungle on Instagram @HappyHappyHouseplant !

We would love to help you grow your business! Click HERE to apply to work with our experts, just like Mandi did!

Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Check out my Instagram @iammichellegifford and join February’s REEL Love Challenge that will get you posting to IG the easy way, DAILY!

Join Grow the Gram: the 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE. 

I would love a rating and review below so others can find me and get help with Instagram, too!

What if there were some things that you could do right now, that only took a few minutes that could completely boost and change your Instagram? We will dive into several concrete, actionable steps that you can take right now to improve your bio, name, handle, text usage on covers, profile photo, content, reel covers, and content bank creation.

I also have a pretty big announcement that is going to affect how this podcast goes in the near future! I will be interviewing different guests in different genres, with a variety of offerings to learn about the logistics and strategies that they are using for Instagram specific growth. We'll also discuss the behind the scenes elements that create their success including mindset and emotional things they’ve had to alter to get the growth that they're seeing right now.

Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Check out my Instagram @iammichellegifford for February’s REEL Love Challenge that will get you posting to IG without a fuss, DAILY!

We would love to help you grow your business! Click HERE to apply to work with our experts.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE. 

Read the blog post HERE.

We would love a rating and review below so others can get help with Instagram, too!

In this episode, Chris Richards of Atomic Growth teaches about five business archetypes and how knowing what you are can help you overcome obstacles in your personal life and business growth. Chris and Michelle discuss examples of each of the types and identify both the advantageous and more detrimental and qualities of each. Take Chris’s free business archetype quiz to see what you are so you can start breaking through barriers today! Are you a trailblazer, experimentalist, sage, strategist, or caretaker/hero or a bit of a few of them?!

Visit Chris at https://atomicgrowth.co.uk and get started on challenging and improving your mindset. You can also find him on LinkedIn, Instagram and Facebook.

Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Check out my Instagram @iammichellegifford for February’s REEL Love Challenge that will get you posting to IG without a fuss, DAILY!

We would love to help you grow your business! Click HERE to apply to work with our experts.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE.

Read the Blog post HERE.

Leave a review below!

Is course creation dead? Expert Wes Wages of Armosa Studios assures us that it is not! He tells us that, “the world is ready to learn from you”! There are a few simple steps Wes shares to creating a course. At the first stages, just get it out of your head: just start writing and block it out (or use Chat GPT!), then video a simple first draft on your phone. Send out your course to friends for feedback and move on from there! Creating a course can be easy to do, and Wes gives all the tips and tricks in this episode.

To find a solution today for creating your own course on your budget with some help, visit Wes at FilmYourCourse.com 

Find Film Your Course on Instagram @film.your.course or at it’s parent site @armosastudios

Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Check out my Instagram @iammichellegifford for February’s REEL Love Challenge that will get you posting to IG without a fuss, DAILY!

Read the blog post HERE

In this episode I share some secrets of how to host your own mastermind–no need to wait to be invited to one! There are several elements that are awesome to include, such as: business vision declaration, hot seat questions, business audits, expert hours for teaching your expertise to others, content planning time, and dedicated content creation time. Inviting people you trust from industries other than your own and that have expertise in their area is a recipe for a successful meeting for everyone! Give this episode a listen for more details and a run down of my weekend with Janssen Bradshaw of Everyday Reading, Lisa Funk of Hand Lettered Design, and Rachel Nielson from the 3 in 30 Takeaways for Moms podcast.

Check out my Instagram @iammichellegifford for February’s REEL Love Challenge that will get you posting to IG without a fuss, DAILY!

Join Insta Social Society this February to get your first month for $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

We would love to help you grow your business! Click HERE to apply to work with our experts.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE.

Read the blog post HERE

In this follow-up episode, we break down specific and actionable strategies to up your sales and therefore your income. Use these strategies from Stanley Cup and the Buy Guide to meet the needs of your clients and keep them coming back to you for more! 

1. Solve your customer's pain points and problems
2. Create influencer marketing campaigns
3. Increase lifetime customer value so you can continue solving their problems by:
   1. Adding complimentary products
   2. Bundling products
   3. Guiding customers to renew products
   4. Listening and creating new products

Follow The Buy Guide HERE on Instagram or visit their website TheBuyGuide.com to buy a Stanley cup, and leave a rating and review below for a chance to WIN one!

We would love to help you grow your business! Click HERE to apply to work with our experts.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE. 

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Also be sure to follow along on Instagram @iammichellegifford.

I’d love it if you would leave a rating and review below for your chance to win a Stanley Cup!

Read the blog post HERE

Instagram genius, Taylor Cannon, shares the story of how she and her two business partners, Ashlee and Linley, fought to partner with 100-year-old company Stanley-PMI to resurrect and reimagine their discontinued 40 ounce Quencher. They took a product that was traditionally marketed to an outdoorsy, mostly male customer base and said, "let's make your durable, high quality, hardworking cup in a pink." The Buy Guide girls loved the cup for its functionality and quality, and because they love sharing the best with their followers, they took a leap and went all in to get it into our hands... in pink, and blue, and teal, and... 

Taylor tells how their marketing techniques created record breaking sales for Stanley. With the Stanley partnership, they implemented some techniques you can use as well: 

• Sell a product that is genuinely great 

• Expand your customer base: women 25-55 are the buyers

• Create win-win scenarios, so influencers are incentivized to share your product 

• Create a “hero product” that brings people in to buy and expands your bottom line across the board

Taylor stresses the importance of keeping social media as your job and not your life or your identity. Creating boundaries with the use of IG and staying in their chosen lane with the way they share, rather than following the trends, and remembering their goals, has created happiness and balance with the way The Buy Guide operates.

Follow @TheBuyGuide on Instagram and visit their website TheBuyGuide.com to buy a Stanley cup. Also, leave a rating and review on our podcast below for a chance to WIN one!

We would love to help you grow your business! Click HERE to apply to work with our experts.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE. 

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Also be sure to follow along on Instagram @iammichellegifford.

I’d love it if you would leave a 5 star rating and review below for your chance to win a Stanley Cup!

Read the blog post HERE

In this episode, I share my secrets for what it took to land a spot teaching Instagram onstage alongside Richard Branson, Daymond John, and Ryan Deiss at the number one event in the US for the AI driven marketer: the Traffic and Conversion Summit in Las Vegas.

The steps to get there are simple, but consistency and a little discomfort are key to making it work. 

1. Say "yes" to the hard stuff
2. Invest in beneficial relationships
3. Invest in yourself
4. Success breeds success

These steps will help you "get on the stage" with your business, whether it be launching your product, building a community, or whatever your dream.

Check out these podcast interview I did with some of the people I surround myself with:

-My previous episode with Dustin Riechmann, who is the master of teaching how to guest podcast.

-Listen here for the podcast I did with Brooke Casanovas where she shares 3 secrets to getting more sales.

I just wanna help you succeed at your dream business, so check these helpful links:

We would love to help you grow your business! Click HERE to apply to work with our experts.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE. 

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Also be sure to follow along on Instagram @iammichellegifford.

Don’t forget to leave a rating and review below so others can find me and get the business help they need, too!

Read the blog post HERE

In this exciting episode, Dustin Riechmann of 7 Figure Leap shares example after example about how your network is your net worth. Developing relationships with others is a key strategy to business growth. Dustin teaches how guest podcasting will create win-win-win scenarios for everyone involved. As you speak on a podcast, you will gain exposure to your target market with little effort; the audience will receive insights from your interview; and the host wins because her/his audience is being enriched and so her/his influence will grow and downloads increase. Dustin then guides us on how to make these win-win-win scenarios happen through his “5 P Framework”: purpose, plan, pitch, perform, profit. He shares about his 7 Figure Leap Mastermind podcast accelerator that he conducts with a group of 15-20 other entrepreneurs.

Follow Dustin on LinkedIn HERE. 

Visit his website to learn more about how to grow your business through his Mastermind and download his free Playbook with tools, templates and case studies to make it as easy as possible to grow your business through interviews. 

We would love to help you grow your business! Click HERE to apply to work with our experts.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE. 

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Also be sure to follow along on Instagram @iammichellegifford.

I’d love it if you would leave a rating and review!

Read the blog post HERE

Being successful on Instagram isn't achieved just with luck. We can take some very specific steps to achieve the goals we want! Follow along as I share the strategy we implemented with one of my clients that earned her 300k followers of her target audience. 

Steps include: getting very clear on your niche, understanding your brand voice, identifying your proven content funnel (how people go from following of IG to purchasing your product), testing and following analytics, creating content for people who don't follow you and nurture content for people who do.

We would love to help you grow your business! Click HERE to apply to work with our experts.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

Sign up for my weekly trending audio emails HERE. 

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Also be sure to follow along on Instagram @iammichellegifford.

I’d love it if you would leave a rating and review!

Read the blog post HERE

In this episode, we're going to be talking about some mindset shifts that will allow ourselves to claim the identity of CEO. We discuss some practical, tactical things that you can do today to stop holding yourself back to being just a hobby business with a social media following into taking control as CEO of a money-making, successful business with a large following whose needs you meet. We will work on how to be a creator, rather than a victim and we'll talk about four specific and actionable steps you can take today to take control of your business and the identity you want.

Join Grow the Gram: our 8 week Michelle-guided course designed to grow your Instagram following and your profits in less time! 

We would love to help you grow your business! Click HERE to apply to work with our experts.

Sign up for my weekly trending audio emails HERE. 

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Also be sure to follow along on Instagram @iammichellegifford.

I’d love it if you would leave a rating and review!

Read the blog post HERE

Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how to get unstuck. She teaches us how to come up with better thoughts that can govern our actions so that we can actually grow the business we want. Jaime provides several practical steps you can take now, so that you can make changes today. 

"One of the biggest missteps that keeps us stuck is that we try to prevent bad things from happening versus focusing on what we can do to produce what we do want."

"We use our busyness to bypass the emotions, but if we actually get in the emotions, we actually can go a lot farther, a lot faster."

You can find Jaime on Instagram at @unstuckologist or on her website: https://jaimegordonlifecoaching.com

Get the full podcast show notes and transcript HERE.

Sign up for my weekly trending audio emails HERE. 

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!

Also be sure to follow along on Instagram @iammichellegifford.

I’d love it if you would leave a rating and review!

Brittany Hanks of Home and Kind shares about her exerience of making the no-nonsense decision to go all-in on her business. She highlights how she made her business grow and thrive by having a mindset shift of considering herself a CEO, outsourcing responsibilities, and creating the work-life balance that served her best.

You can find Brittany on Instagram @homeandkind, on her website at https://homeandkind.com and at her SHOP where she sells products to make your life easier.

Sign up for my weekly trending audio emails HERE. 

Join Insta Social Society today for monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Also be sure to follow along on Instagram @iammichellegifford.

I’d love it if you would leave a rating and review!

Read the blog post HERE.