The Superabound Podcast

What do Marcus Aurelius, Lady Gaga, and Arianna Huffington all have in common?

Regular journaling.

We're not saying that writing in a notebook will help you become the next emperor, grammy winner, or media mogul. But there is power in the practice of self-reflection and discovery that journaling offers.

Today we dive deep into the world of journaling with entrepreneur sisters Andrea and Trish Drynan, who recently released their own guide called The Journal Project: Weaving Wellness Into Everyday Living

You will discover:

• Easy practices that will help you clear your mind and get a new perspective on your experience
• How journaling can help you achieve the results you want in your business and personal life, even if you're not a "journaling person"
• How to use journaling to move through difficult situations and the emotions that come with them
• How to have a fun and productive work relationship with family

For a full transcript and show notes visit: https://besuperabound.com/podcast/282-the-journal-project

It's a dream many people have for themselves: to leave their corporate job and build the business they feel they're meant to create.

And while it may be alluring, the path of entrepreneurship is also filled with pitfalls and challenges that need to be managed, lest they destroy those beautiful dreams of yours—which is, let's face, a common outcome for many people who make that leap.

In today's episode of the podcast you will learn some of the mindset tools and support systems that will help you successfully navigate that transition in your own life.  You will discover:

• Why having a "runway" or "nest egg" saved up isn't enough to be successful, and what differentiates entrepreneurs who make it from those who don't
• How to adjust from being part of an established team to suddenly being responsible for everything without getting overwhelmed
• How to ensure you aren't making the leap harder on yourself than it needs to be, while also generating more energy for your business

For the full show notes and transcript visit https://besuperabound.com/podcast/281-how-to-quit-your-day-job-and-run-your-own-business

Few things are as upsetting as being excluded or blocked based on something you didn't choose—like your gender.

The temptation is to ignore it, accept it, or just get angry about it. But there's a way to confront this kind of bias head on that empowers you and others, whether you're the one affected or not.

In this episode of the Superabound podcast, Erin and Steve share ways to claim your power when people's words or actions threaten to slow you down.

You will discover:

• How to spot the signs that you're giving away your power and what to do instead
• How to support someone else who is being excluded without trying to "save the day" for them [HINT: they don't need saving]
• The most important element of your business—and life—to help you take the right next step

For full show notes click here.

This week's podcast is all about getting over perfectionism. If you find yourself playing it safe at work or in life and want to break free from fear to have a bigger impact, this episode is a must-listen.

You will discover:

• The path to mastery through embracing "acceptable flaws" 
• How to become an imperfectionist and make more meaningful progress at work and in liife
• Why a minimum viable product is not a great standard, and instead how to create a minimum lovable product

For the full show notes and link to the transcript, click here.

Lean does not mean small. In fact, "small business" is one of our least favorite words, as it implies less of an impact.

Lean, in our definition, means driven, strong, and purposeful. It's where you "punch above your weight" in terms of how the market perceives you relative to the size of your company. Your business makes a big difference with fewer resources and less waste than similar organizations.

Lean is a philosophy more than a set of instructions. And this episode will help you put that philosophy to work in growing your business.

You will discover:

• How to create a sense of ownership and shared vision in your team so you can have a bigger impact
• How to use lean principles to learn faster so you can create products that your customers love
• The signs you'll see in your calendar and/or org chart that you might not be running lean, and the mindset shift that will help you get there

For the full show notes and transcript, visit https://besuperabound.com/podcast/278-how-to-run-a-lean-business

Have you ever received a marketing message that made you feel worse about yourself AND the sender? That's toxic marketing. It leaves everyone poorer, including the industries themselves that become known for using it.

Now as a business owner, you're looking for growth opportunities. And especially in challenging times you may find yourself considering marketing tactics that aren't exactly aligned with your brand values and voice. You know the ones: where someone makes big promises of guaranteed sales qualified leads and consultation calls.

Don't let fear and desperation get the better of you. Before you embark on a marketing campaign that makes your spidey senses tingle, listen to this week's podcast. You will discover:

• How to market in a way that creates safety for your audience, rather than turning them off
• How to create stronger relationships through your marketing so people will want to hear from you
• A simple test to determine if your marketing is toxic or helpful

For full show notes and transcript click here.

Growing your business means learning from mistakes. 

But our human ego often wants nothing to do with it.

To separate yourself as a business owner and leader, you need tools to help you shortcircuit the ego's desire to sweep failures under the rug. 

The $10,000 Learning is the most powerful tool we know of for doing just that. In this episode you will discover:

• How to create a team culture where failures are discussed and learned from, rather than covered up or blamed on someone else
• How to turn setbacks into momentum for yourself and your team
• How to create more value for your customers even when your business makes a mistake

For a full transcript and other show notes, visit https://besuperabound.com/podcast/ten-thousand-dollar-learnings. Thanks for listening.

It might sound a bit dramatic, but the examples are legion of people who have sacrificed their health, or their most important relationships, or their mental well-being for the sake of success, only to find out that the price wasn't really worth it.  

This week's episode will help you avoid falling into that trap and instead to create real success in your life in the areas that matter most to you.

You will discover how to:

• Access the greatest gifts of the present moment, even in the midst of a full, and sometimes distracting, life
• Redefine success to align with your vision and values, so you aren't wasting time chasing someone else's dream
• Live more intentionally so you create the life you want day by day, rather than hoping success will come at some unknown point in the future

For the full transcript and links to the programs we mention, visit the show notes page here.

As a business owner or leader, your mindset is your secret weapon against stagnating growth, frustrating mistakes, and burnout. Erin and Steve recently discovered three gems they had been using to grow their business and are sharing them with you in today's episode.

You will discover:

• A powerful technique to keep your creative juices flowing and avoid getting discouraged by failures or setbacks
• A way to measure the success of your business beyond the immediate outcomes
• Small changes you can make to your weekly schedule that will fuel your life and business with joy and purpose

For the full show notes and transcript, visit the show notes page here.

If you're building a business, you probably already know all the metrics that you "should" be looking at: website visits, leads generated, percentage closed as sales, etc.

But in so many businesses, the reality is much more, well, human and alive. It's more like a garden than a conveyor belt or a funnel. 

So how do you know when you're on track if traditional metrics miss the heart of how your business works? This week's podcast will help you answer that question in a way that aligns with your vision and values. 

You will discover:

• How to "delay disappointment" so that you don't lose momentum even in the face of poor metrics or setbacks
• An easy mindset shift that turns those email unsubscribes or floundering social media posts into sources of energy and creativity
• How to refocus on the metrics that contribute to your next Lantern and the overall vision of your business

For full show notes and transcript visit the show notes page here.

What do you do as a business owner when you want to pursue a new creative direction but aren't sure it will work out?

In today's episode, we talk to artist/entrepreneurs Erica and Kristen Williams about their approach to creativity and growing an audience.

You will discover:

• How to find signs that show whether you're on the right track
• How to handle the fear that comes with trying something new so that it doesn't hold you back
• How to create opportunities out of "bad situations"

If you are excited for all that 2024 has in store for you, you will love this episode.

For the full show notes and transcript click here.

If you're investing in coaching for yourself or your team, you want to make sure it actually helps you get the results you want.

For a business, these include increased retention, happiness, and productivity for employees as well as greater revenue and profits for the company, all in alignment with your vision and values.

It's a tall order, but when coaching is truly helpful, you will see growth in all those ways. Needless to say, not all coaching meet that bar. 

This week's podcast will give you insights into how different coaching styles may or may not deliver the results you want and what to do about it.

You will discover:

• Why a focus on action misses the deeper layers of motivation and can leave you worse off than you were before
• Why "mindset work" alone can start to feel repetitive and like it's missing the main point of the coaching
• How great coaching brings the two together to create real change in your life and business
• How to ensure that the coaching you receive embraces the whole picture of what success looks like for you

For the full transcript and show notes for this episode, click here.

As a single mom and c-level executive at a new job, Johann Boulter quickly found herself on the verge of burnout. While researching approaches to healing she discovered coaching and began a journey of her own sustainable success and what she calls radical self-care. 

Now a certified Life and Deep Dive Coach herself, Johann shares some of the tools she has learned along the way to create a life more aligned with her vision and values, as well as her big takeaways from the Superabound coach certification she's currently pursuing.

You will discover:

• Why mindset work alone is not enough to prevent burnout in high-achievers, and what else you need to achieve real wellness
• Simple actions you can take right now that will calm your nervous system if you're feeling stressed
• How to prioritize your self-care rituals even during busy times

For a full transcript, links to Johann's work, and more show notes click here.

Marketing and sales have changed, and your business needs to adapt to these new realities or it will suffer.

It no longer works to blanket the internet with content and hope that people will buy from you.

Relationships have always been at the heart of building a great business, and that is more true than ever in these early days of AI and with the maturation of social networking.

On this week's episode, Erin and Steve share the second half of a workshop they did for the Superabound Collective on how to sell in this new environment. 

You will discover:

• How to use emotion in your selling to make the process more enjoyable for everyone
• Why you "pull back" at points in your sales and marketing and how to "lean in" instead
• A customer satisfaction practice that will increase your referral rate by delighting your current clients

For full show notes and transcript, click here.

Marketing and sales have changed, and your business needs to adapt to these new realities or it will suffer.

It no longer works to blanket the internet with content and hope that people will buy from you.

Relationships have always been at the heart of building a great business, and that is more true than ever in these early days of AI and with the maturation of social networking.

On this week's episode, Erin and Steve share the first half of a workshop they did for the Superabound Collective on how to sell in this new world. 

You will discover:

• How to sell in a way that actually enhances the relationships in your life and business
• How to create a SALE (Safe, Aligned, Lucrative, and Effective) offer in the mind of your prospective clients 
• How deep listening and other coaching skills can help you create more aligned products and offers

For a full transcript and show notes, visit the show notes page here.

As a leader, one of your biggest challenges is managing diverse personalities. Assessments can help you understand people's different strengths, but you don't need a complex battery of questions to get to the heart of what makes someone tick. You just need patience, curiosity, and care for their best contribution at work.

In this episode, you will discover:

• How to help your team understand you better, so they can deliver better results
• How to create conditions that make everyone's contribution at work feel welcome
• How to balance your team so you don't just have carbon copies of yourself

For full show notes and transcript visit the Superabound Podcast here.

It's Thanksgiving time for our listeners in the US and the quasi-official start of the holiday season for many. Rather than doing a full episode, we're inviting you to take a pause and go deeper with your self-investing.

To that end, we just released a new free workshop to help you tend your inner flame for the long term. Discover how to prevent burnout as you pursue your important business milestones—your Lanterns—through the rest of 2023.

Get the workshop for free here

If you have big dreams but find yourself more often in a "planning loop" without getting to much of the doing, today's episode will help you make real progress on them.

Our special guest, Kalli Wilkens, is a physiotherapist and life coach who shares her own struggles with perfectionism. In today's episode, she relates how she used her dreams of an epic adventure in Africa to shift away from needing everything to be perfect before making progress.

You will discover:

• The causes of perfectionism and a powerful insight that can free you from it
• How to increase your own sense of significance in the world through a simple mindset shift
• How to use decisions to break through procrastination and fear

For more about Kalli and pictures from her climb, plus a full transcript, visit the show notes page here.

Loyal customers are the difference between a business that succeeds and one that doesn't. This is because:

• It costs more to sell to someone new than to someone who is already a customer.
• Loyal customers create a foundation of repeat business.
• And someone who loves your business is more likely to tell others about it and send referrals your way.

Over the years, we've discovered ways to delight customers without giving away the farm, so to speak. Using these tools will help you create a sustainable, successful business based on happy customers.

In this podcast you will discover:

• How to create free content in a way that creates loyal customers down the line and keeps your best ones engaged
• How to deliver your service in a way that creates great customers and makes your business more sustainable
• When to turn people away in order to focus on the right customers for your business

For a full transcript and show notes, visit https://besuperabound.com/podcast/265-how-to-create-loyal-customers.

You've probably heard the saying, "Your network is your net worth."

Clever. And true. 

Yet for business owners and leaders, where the stakes are high and the demands on you are so great, your network needs to be more than just some friends at work.

A support network takes the idea of a business network and extends it to all the people and roles that allow you to thrive as a business owner or leader so you can achieve your full vision.

In this episode you will discover:

• How to support your emotional well-being with a strong network
• How to choose mentors, coaches, and non-work friends who help you maintain perspective and also have fun
• How to have a vibrant network even if you hate the idea of "networking"

For full show notes and transcript visit https://besuperabound.com/podcast/264-creating-your-support-network