The #Uncommon Podcast

In this episode, Lisa explores the concept of becoming a category of one and how it relates to imposter syndrome and fear of competition. She shares her inspiration from Erica Reitman and discusses the importance of clarity, confidence, and conviction in your business. Lisa emphasizes the need to leverage your unique life experience and collection of expertise to stand out and become a category of one. She encourages listeners to embrace their category of one and celebrate their unique contribution.

Takeaways

• Imposter syndrome and fear of competition can hinder success in business.
• Becoming a category of one involves leveraging your unique experience and expertise.
• Believing in abundance and embracing collaboration can dissipate fear and create opportunities.
• Gaining clarity, confidence, and conviction in your business is essential to becoming a category of one.

Chapters

00:00 Introduction: Imposter Syndrome and the Importance of Becoming a Category of One
01:06 Inspiration from Erica Reitman: Approaching Becoming a Category of One from a Branding and Messaging Perspective
02:18 The Fear of Competition and Imposter Syndrome
04:16 Understanding What It Means to Be a Category of One
05:22 Believing in Abundance and Embracing Collaboration
06:20 Leveraging Experience and Expertise to Stand Out
08:44 Gaining Clarity, Confidence, and Conviction in Your Business
09:40 Embracing Your Unique Life Experience and Collection of Expertise
10:38 Leveraging Experience and Expertise to Be Your Own Category of One
13:31 Examining Your Expertise and Answering the Question: What Gives You the Right?
16:57 Connecting the Dots of Your Experience and Expertise to Become a Category of One
19:12 Recognizing Your Category of One and Celebrating Your Unique Contribution
20:11 Joining the Private Facebook Group and Embracing Your Category of One
21:06 Conclusion: Embrace Being a Category of One

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If you're ready to take this to the next level, let’s achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can’t wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet

In this episode, Lisa discusses the importance of mindset for entrepreneurs and how to shift from thinking like an employee to thinking like a successful CEO. She introduces the concept of the three levels of business and emphasizes the need to operate as both the manager and the doer in addition to being the business owner. Lisa also highlights the mindset shifts required to focus on value rather than hours, treat the root of problems instead of the symptoms, and think about the job to be done rather than immediate needs. She concludes by encouraging listeners to join her anti-fragile business and leadership community.

Takeaways

• Shift from an employee mindset to a successful CEO mindset
• Focus on delivering value rather than logging hours
• Treat the root of problems, not just the symptoms
• Think about the job to be done, not just immediate needs

Chapters

00:00 Introduction to Mindset
02:11 The Three Levels of Business
06:17 Shifting from Employee Mindset to CEO Mindset
07:42 Focus on Value, Not Hours
09:33 Completion vs Solution
10:55 Pricing Based on Value
13:47 Treating the Root, Not the Symptoms
20:37 Thinking About the Job to Be Done
24:25 Becoming a Category of One
26:18 Conclusion and Call to Action

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If you're ready to take this to the next level, let’s achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can’t wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet

In this episode, Lisa Desilet reflects on her first year as a full-time entrepreneur and shares three important lessons she has learned.

1. Imposter syndrome is real.
2. Stability is essential for creativity to thrive,
3. Ego is your worst enemy in Entrepreneurship.

00:00 Introduction and Background
05:17 Lesson 1: Imposter Syndrome is Real
12:25 Lesson 2: Stability is the Foundation for Creativity
26:26 Lesson 3: Ego is the Enemy

Takeaways

1. Acknowledge your transferable skills and believe in yourself to overcome imposter syndrome.
2. You don't have to "burn the boats" to be committed in business
3. Do not let your ego control your business decisions.
4. Overcharging can be a symptom of imposter syndrome;
5. Give more than what feels comfortable and allow yourself to receive.
6. Know your worth and charge according to the value you deliver.

Chapters

• 00:00 Introduction and Background
• 05:17 Lesson 1: Imposter Syndrome is Real
• 12:25 Lesson 2: Stability is the Foundation for Creativity
• 26:26 Lesson 3: Ego is the Enemy
• 32:44 Know Your Worth and Charge According to Value

If you're ready to take this to the next level, let’s achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can’t wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet

Summary

In this episode, Lisa introduces the concept of anti-fragile entrepreneurship and explains its evolution from the Uncommon Podcast. She shares her personal journey of discovering the concept and expands on the definition of anti-fragility. Lisa highlights the three key values of anti-fragility: integrity, freedom, and vitality. She then discusses the four pillars of anti-fragile entrepreneurship and emphasizes the importance of creating a transformation in business and leadership. Lisa invites listeners to join the private Facebook group and shares that the teachings are applicable to non-entrepreneurs as well. She concludes with a call to action to share and review the podcast.

Takeaways

• Anti-fragile entrepreneurship is about embracing challenges and adversity to become stronger and better.
• The three key values of anti-fragility are: Integrity, Freedom, and Vitality.
• The four pillars of anti-fragile entrepreneurship include business & leadership, relationships & family, health & well-being, and money & success.

The podcast aims to create a transformation in business and leadership by challenging the traditional thinking and embracing a more personal and relationship-based approach.

Chapters

00:00 Introduction and Evolution of the Podcast
01:26 Discovering the Concept of Anti-Fragility
04:14 Expanding the Definition of Anti-Fragility
05:39 The Three Key Values of Anti-Fragility
09:02 The Four Pillars of Anti-Fragile Entrepreneurship
10:30 Creating a Transformation in Business and Leadership
12:50 Invitation to Join the Community

If you're ready to take this to the next level, let’s achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can’t wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet

Welcome to “The Anti-Fragile Entrepreneur” podcast. I’m Lisa Desilet, and I’ll help you live and lead with purpose. Here, we challenge the old, outdate, and often unhelpful approaches of business and leadership for a more holistic, emotionally intelligent way of working, leading and living. Here, you'll get actionable insights to build a happy, healthy, and anti-fragile business and live. Are you ready to be anti-fragile?

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If you're ready to take this to the next level, let’s achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can’t wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet

Shawnda Huffman started a career in radio at age 15. By the time she was 19, she was making a name for herself. After over 20 years, she found herself struggling to stay in a career she no longer loved. As luck would have it, the media company she worked for at the time went through lay-offs, creating the perfect exit strategy.

Years later, she's now leading the business and team of her dreams as the co-founder and CEO of Tuuti, a full-service creative communications agency. Shawnda and her team are growing by leaps and bounds... but she had to fight hard to get here.

In today's episonde, Shawnda shares about her personal health crisis, the challenges of coming up in the harsh, male-dominated world of radio, and the hard lessons she's learned along the way. You won't want to miss this uncommon conversation with Shawnda Huffman.

Join me for another Uncommon conversation with Frannie Wilson, Co-Founder and Chief Visionary Officer of Ampersand Studios.

Frannie, a seasoned graphic designer, photographer, and brand strategist has experienced a whirlwind of a career over the past 14+ years. What started out as a "fun way to make money" has grown into a thriving business with a kick-ass team that helps small businesses implement big brand strategy using social media marketing.

In order to run a smart, streamlined and profitable business, Frannie and her co-founder Nichole implemented EOS and together, they are learning a lot as the Visionary and Integrator. Frannie shares about this the learning curve and so much more in today's episode.

Check it out!

Resources mentioned:

EOS

Traction

Rocket Fuel

Do you ever find yourself so fixated on a goal that you forget to enjoy the pursuit of it? In this episode, Lisa shares personal experiences and insights on how hyper fixation on the end result can be detrimental to long-term sustainability. Whether it's health and fitness goals or financial aspirations, Lisa emphasizes the importance of designing a sustainable experience that aligns with the desired outcome. Join us as we explore the power of embracing the fullness of our experiences and redefining what success truly means. Get ready for an insightful and thought-provoking conversation on unlocking your full potential. Let's be uncommon together.

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If you enjoy this episode, please share it! Post on social media or send to a friend. If you loved it, please rate it and write a review.

As always, you can connect with me on Instagram or check out my tools, resources and freebies over on my website.

Together, let's be #Uncommon.

Welcome back to another episode of #Uncommon with Lisa Desilet, where we delve into thought-provoking conversations that challenge the status quo.  In today's episode, we explore Untamed by Glennon Doyle - a NYT bestseller and the recent read inside the #Badass Book Club - an online community hosted by Lisa Desilet. The book is a memoir and reminder of the untamed, wild self that lives inside each of us but is often caged by societal norms and expectiations.

As a self-proclaimed rebel, Lisa felt a gut punch when she read the line in the book, "Rebellion is as much of a cage as obedience." Obedience has always felt challenging for her while rebellion felt righteous.

Join us as we unpack the themes of rebellion, identity, and the pursuit of a full life, all while redefining what success, health, wealth, and happiness truly mean. So, let's dive in and explore the uncommon, together!

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Look for a challenge? A place to connect, learn, and grow?

Don't miss out on this opportunity to be a part of a badass community of people in pursuit of better. Join the #Badass Book Club: www.lisadesilet.com/bookclub

You can also connect with Lisa Desilet on social media: @lisadesilet

In this three-part series, we unpack the bullsh*t stories that are keeping you from the success you desire - whether that be in your career, relationships, or personal life. We all have them, but in this series we are getting real about them and exactly how to work through them in a practical way that gets you unstuck and moving forward. We'll explore the concept of leaning into discomfort and overcoming the stories that hold us back from our true potential. So grab a cup of tea, sit back, and let's dive into this uncommon conversation together. Let's redefine success, health, wealth, and happiness. Let's be uncommon. Welcome back to #Uncommon.

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If you enjoy this episode, please share it! Post on social media or send to a friend. If you loved it, please rate it and write a review.

As always, you can connect with me on Instagram or check out my tools, resources and freebies over on my website.

Together, let's be #Uncommon.

In this three-part series, we unpack the bullsh*t stories that are keeping you from the success you desire - whether that be in your career, relationships, or personal life. We all have them, but in this series we are getting real about them and exactly how to work through them in a practical way that gets you unstuck and moving forward. We'll explore the concept of leaning into discomfort and overcoming the stories that hold us back from our true potential. So grab a cup of tea, sit back, and let's dive into this uncommon conversation together. Let's redefine success, health, wealth, and happiness. Let's be uncommon. Welcome back to #Uncommon.

-

If you enjoy this episode, please share it! Post on social media or send to a friend. If you loved it, please rate it and write a review.

As always, you can connect with me on Instagram or check out my tools, resources and freebies over on my website.

Together, let's be #Uncommon.

In this three-part series, we unpack the bullsh*t stories that are keeping you from the success you desire - whether that be in your career, relationships, or personal life. We all have them, but in this series we are getting real about them and exactly how to work through them in a practical way that gets you unstuck and moving forward. We'll explore the concept of leaning into discomfort and overcoming the stories that hold us back from our true potential. So grab a cup of tea, sit back, and let's dive into this uncommon conversation together. Let's redefine success, health, wealth, and happiness. Let's be uncommon. Welcome back to #Uncommon.

-

If you enjoy this episode, please share it! Post on social media or send to a friend. If you loved it, please rate it and write a review.

As always, you can connect with me on Instagram or check out my tools, resources and freebies over on my website.

Together, let's be #Uncommon.

Join Lisa Desilet as she interviews her guest, Trina Lamm - a top producing real estate agent, property manager, travel enthusiast, and mom of 3 - as she shares her journey and the challenges she's faced. Trina opens up about her experiences with guilt, imposter syndrome, and the ever-present pressure to be "good enough." We delve into the impact of social media, religious organizations, family, and friends on our self-perceptions as women. 

Trina's story is one of self-discovery, resilience, and the power of setting boundaries. She shares her insights on finding purpose, reevaluating goals, and the invaluable role of therapy in her life. We also explore her passion for real estate and do a coaching "hot seat" to help her hire the right assistant.

Join us as we unravel the complexities of success, motherhood, entrepreneurship, and personal growth in this thought-provoking episode of #Uncommon with Lisa Desilet.

To connect with Trina Lamm, check out her listings over at www.trinalammrealestate.com or follow her on social media @trinalamm_realestate

If you want to stay connected to Lisa, explore coaching and education, you can find all the things over at www.lisadesilet.com or follow her on Instagram @lisadesilet

Welcome to episode 16 of #Uncommon with Lisa Desilet. In this episode, Lisa dives into the power of finding our true selves and the way we present ourselves to the world. Alongisde her cohost, Phil Desilet, they explore the experience of feeling pigeonholed and the importance of embracing our fullness in all spaces. Throughout this episode, Lisa encourages us to explore our true selves, challenge societal norms, and boldly unlock our full potential. So, join us on this journey of self-discovery and personal growth as we navigate the complexities of being #UnCommon.

To stay connected:

• Follow Lisa Desilet on social media for ongoing insights, updates, and inspiration.
• Sign up for Lisa's weekly newsletter for valuable content, including resources, tips, and guidance on living an Uncommon life

Welcome back to #Uncommon with Lisa Desilet! In today's episode, we dive deep into the concept of living an exceptional life versus settling for average. Hosted by Phil and Lisa Desilet, this thought-provoking conversation challenges societal norms and encourages self-reflection. The Desilets share personal experiences, observations, and insights about embracing discomfort, questioning intentions, and the power of living with intention. They explore how values, purpose, and self-discovery play a crucial role in creating an exceptional life. So, grab your headphones and get ready to be inspired as we embark on this journey into the uncommon.

To stay connected:

• Follow Lisa Desilet on social media for ongoing insights, updates, and inspiration.
• Sign up for Lisa's weekly newsletter for valuable content, including resources, tips, and guidance on living an Uncommon life

Welcome back to another thought-provoking episode of #Uncommon with Lisa Desilet! In today's episode, Lisa takes us on a deep dive into the concept of equitable partnerships and parenting within a marriage or long-term relationship. As an entrepreneur, real estate investor, and leadership coach, Lisa is no stranger to navigating the complexities of life, relationships, and business. Joined by her husband, Phil, Lisa shares their personal journey and valuable insights on creating a truly equitable partnership. Together, they explore the shifting dynamics of gender roles, the importance of effective communication, the challenges of parenting, and so much more. Get ready for an engaging conversation that will challenge your thinking, pose better questions, and inspire bold action as we unlock our full potential. Let's dive in!

Join the #Badass Book Club here.

Stay connected with Lisa on Instagram.

Learn with Lisa and join her email list.

Welcome back to another exciting episode of #Uncommon with your host, Lisa Desilet! In today's episode, Lisa is joined by her partner Phil as they dive into the world of personal development, relationships, and growth. Get ready to hear about Lisa's book club and how it's not just about reading together, but about experiencing growth journeys as a couple. Lisa shares how reading books has transformed her marriage and she invites listeners to join the #Badass Book Club. They discuss the power of finding a common language and the importance of communication in relationships, drawing inspiration from renowned authors. Lisa also narrates their own journey of reading books together as a couple and the positive impact it had on their relationship. Get ready to uncover the secrets to a thriving partnership and gain insights from Lisa's exploration of meaningful books on this exciting episode of #Uncommon! Tune in now!

Join the #Badass Book Club here.

Stay connected with Lisa on Instagram.

Learn with Lisa and join her email list.

Today's episode is a Live Coaching session. Lisa walks Phil through his Everything DiSC® profile. Lisa is a certified Everything DiSC® facilitator and authorized partner with the Wiley Brand. As a leadership coach, she uses this comprehensive profile to help her clients understand themselves, their approach to business and leadership, and how they influence relationships with clients, team members, and partners.

Everything DiSC is a personal development learning experience that measures an individual’s preferences and tendencies based on the DiSC® model. This simple yet powerful model describes four basic styles: D, i, S, and C, and serves as the foundation for the Everything DiSC®. 

Want to learn more about yourself through Everything DiSC®? Book a 90-minute leadership intensive with Lisa here.

To stay connected:

• Follow Lisa Desilet on social media for ongoing insights, updates, and inspiration.
• Sign up for Lisa's weekly newsletter for valuable content, including resources, tips, and guidance on living an Uncommon life

What's your money mindset in marriage? Do you and your partner feel the same about money or is it something you fight about because can't see eye to eye? For years, Lisa and Phil Desilet fought about money, even to the point of hiding it from one another. After some serious challenges, the two embarked on a journey to change their relationship with money. Now, after years of rehabing how they talk about, think about, and treat money, the two of them experience more freedom and ease in their marriage because of they are finally on the same page. This has resulted in more trust, better communication, and a stronger marriage than ever before.

If you are stressed about money in your marriage, check out Episode 11 of the #Uncommon Podcast and hear how one couple tackled it head on, eliminating the shame, fear, and judgement around money and living in scarcity to embracing an abundant mindset, more joy, and trust.

Tune in. It's a juicy one.

To stay connected:

• Follow Lisa Desilet on social media for ongoing insights, updates, and inspiration.
• Sign up for Lisa's weekly newsletter for valuable content, including resources, tips, and guidance on living an Uncommon life

Nichole Schoener (@nshooty) is the co-founder and of Ampersand Studios (@ampersand_studios) in Boise, ID and co-host of Something Businessy, a podcast about branding, marketing, and... other stuff.

In addition to being the Chief Creative Officer of a successful photography and branding business, Nichole and her husband are also real estate investors and she is the proud mom of two boys.

During our chat, Nichole shares her own entrepreneurial grit that started as an elementary girl, looking for ways to make money selling friendship bracelets. She talks about how that early struggle helped her succeed in business today.

Nichole also dives into the beautiful partnership she has in business and how she and Frannie (her co-founder) have made it work for over a decade. She answers so hard questions about female friendships, stepping into leadership as a business owner, and knowing when to "fire yourself" from the many jobs entrepreneurs have as the business grows.

She's a gem, ya'll. You need to listen. 

To stay connected:

• Follow Lisa Desilet on social media for ongoing insights, updates, and inspiration.
• Sign up for Lisa's weekly newsletter for valuable content, including resources, tips, and guidance on living an Uncommon life