The Value Pricing Podcast

Are you feeling overwhelmed by the rapid advancements in AI? 

Wonder how these changes might impact you and the future of accounting?

Well, you can find clarity and direction here in our latest episode.

Discover essential strategies for your accounting firm to navigate these changes, from embracing your firm's strengths to unlocking the power of AI for value creation.

Join us as we uncover how to future-proof your practice in the face of AI's relentless evolution, ensuring your firm not only survives but thrives.

In this Podcast we will also look back at how far AI has come in 2023 and predict where it will take us in 2024! 

Feeling swamped and unable to focus?

The feeling of overwhelm can be detrimental to both your personal and professional life, it can also spiral into stress. 

In this Podcast, we will explore the transformative approach of turning a vision to plan. 

We will also highlight the importance of a long-term vision over short-term hacks and shortcuts.

Discover the secrets to achieving a better work-life balance and learn 10 key tips and techniques to reduce overwhelm.

Join us as we uncover strategies to streamline your workload, ensuring clarity and purpose in every step you take towards success.

The latest episode of the Value Pricing Podcast is now available: How I Deal with Overwhelm

Want to shift a struggling practice into a thriving business?

Hear about the story that changed everything…

Discover the mindset that separates successful accountants and bookkeepers from the rest in our latest podcast episode,

and the power of thinking beyond the numbers with strategies that can propel your firm. 

Learn how you can adopt an entrepreneurial mindset,

Find out the seven key strategies that drive success in accounting and bookkeeping, from vision and goals to mastering non-technical skills.

Marking the 50th episode of the Value Pricing Podcast series! 

Struggling with finding the right pricing model?

In this podcast we will be exploring the intricacies of cost-plus and value pricing.

Learn about 13 key pricing models and their impact on your accounting or bookkeeping practice.

Discover Mark's insights on the limitations of time-based billing and the advantages of value pricing.

This episode offers a clear view on choosing the right pricing strategy for various services.

Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping?

Discover key strategies to pinpoint and understand your ideal clients’ needs.

Learn how to ask the right questions, gather crucial information, and use it to enhance your marketing, sales, and service offerings.

Uncover the secrets to transforming your client relationships, from just transactions to valued partnerships.

Debt: a word that often triggers anxiety and uncertainty.

How does it make you feel? 

Overwhelmed? 

Guilty? 

Stressed?

Want to hear Mark’s story of overcoming debt? 

Find out how he persevered and became debt-free by following practical strategies that helped him manage debt.

These insights will not only boost your personal growth but are also invaluable for aiding your clients in their financial struggles as well. 

Is your accounting practice stuck in the commodity trap, competing solely on price?

Discover the path to breaking free from this pricing dilemma in our latest episode.

Want to know how to add real, tangible value to your clients' businesses?

Explore proven strategies for enhancing your services and boosting client satisfaction.

You will also learn how to stand out in a crowded market and attract your ideal clients.

Join us and transform your practice into a high-value, client-focused success story today!

Are you tired of hearing 'That's expensive' when presenting your fees to clients?

Are you ready to transform how clients perceive the value of your offerings?

Discover the secrets of effective value communication in our latest episode.

Learn why it's more than just pricing and how to make clients truly understand the worth of your services.

Additionally, develop the ability to build a reliable system for ongoing value communication with clients.

Ever wondered what it takes to supercharge your pricing strategy?

Join us for an exciting podcast episode where we explore the secrets to unshakable pricing confidence.

Ever wondered why pricing confidence is crucial?

Discover the importance of pricing confidence and we’ll also reveal the 3 critical elements for pricing your services effectively. 

Find out how Mark transformed his accounting firm's profitability in just two years and became a renowned expert in pricing strategies!

Are you ready to conquer that never-ending to-do list?

In this podcast, Mark will share valuable insights and strategies to enhance your productivity, tackle your to-do-lists. 

Discover the key to unlocking your full potential, as we explore the importance of clarity in your goals and the energizing impact of a healthy lifestyle. 

Learn to master your email inbox and break free from time-wasting habits.

In today's fast-paced world, it's time to take charge and make every moment count so you can reach your goals and achieve your dreams.

Ready to unlock the secrets of communication?

In this episode, we're diving deep into a crucial topic: how to effectively communicate value in conversations. 

Discover why this skill is a game-changer, especially in value pricing.

Learn why setting up a chart of accounts is more than just a feature—it's about streamlining your workflow and saving you valuable time.

Find out how quantifying benefits can make your proposals more compelling, giving your clients a clearer picture of the value you bring.

Our host Mark shares personal anecdotes and expert insights on how to master the art of communication in the world of accounting and bookkeeping.

Do you ever dream of having the time and freedom in everyday life, living for today, and not just retirement?

What if I told you that dream was absolutely achievable! 

In fact, this podcast will equip you with the actionable advice and strategic insights to transform that dream into a tangible reality.

So, are you ready to transform your business? 

This episode unveils the roadmap to financial independence and unparalleled business triumph, including insights into strategic planning and effective role management.

Are you curious about turning your business into a subscription goldmine?

Discover the untapped potential of recurring revenue.

Learn how to transform your accounting firm with the power of subscriptions.

Join us as we delve deep into the world of predictable cash flows, steady client relationships, and the business transformation that recurring revenue can bring.

We will explore real-life examples from the podcast and uncover insights from the ground-breaking and extraordinary book 'The Automatic Customer' by John Warrillow, which shares innovative ways to revolutionize your firm's financial landscape.

Are you ready to level up your business? 

Discover how social media acts like networking on steroids, transforming your client outreach far beyond the limitations of traditional methods.

Take Facebook for example… 

Have you ever wondered how Facebook can supercharge your accounting firm's growth?

This episode will reveal five powerful strategies that can propel your firm's success and leave outdated methods in the dust.

Revamp your approach and witness your business soar to new heights!

Ever wondered about the different pricing strategies in the world of accounting and bookkeeping?

Are you curious to know how these approaches could impact your business?

Discover the secrets behind hourly rates, fixed fees, and value pricing, and learn how each approach can influence your practice's success.

Dive into the world of pricing strategies and find out why value-based pricing might just be the game-changer you've been seeking.

Explore the pros and cons of these models and gain insights into how they can transform your business.

Are you an accounting professional struggling to grow your business?

Discover the secrets to success in this exclusive podcast episode!

You can find out the 3 most effective marketing strategies that every accounting professional should master to take their firm to new heights.

Uncover the secrets to skyrocketing your business growth and attracting your ideal clients!

Learn how to leverage the power of referrals, content marketing, and a lead generation system to attract your ideal clients and position yourself as the go-to expert in your field.

Do you ever wonder what it takes to build a thriving accounting firm?

Are you looking to skyrocket your business and maximize profitability?

You can discover Mark's journey of how he grew his business and uncover invaluable lessons for your own path to success.  

You will find out the 5 essential factors crucial for the expansion and management of a thriving business as Mark shares his top recommendations for overcoming common hurdles and achieving sustainable growth. 

Do you want to grow your accounting firm?

Do you ever wonder how you can you turn referrals into valuable clients and maximize your time and efforts?

Do you want to take control of your firm's growth with systematic referral strategies and proven systems?

You can discover the seven essential foundations that will empower you to consistently win more high-quality referrals, ultimately resulting in an influx of new clients.

Are you tired of traditional networking methods and looking for a quick way to attract new clients? 

Imagine networking on steroids, where you can connect with thousands of potential clients effortlessly. 

Do you wish you had a social media strategy back when you started your accounting firm? 

Today, social media offers unparalleled opportunities for growth. 

Discover how to position yourself as an expert, build a valuable list of leads, and secure appointments with high-quality prospects. 

Learn the three golden rules of social media success and how to avoid wasting time while maximizing your results.

Do you ever feel like you're juggling too many tasks in your accounting firm? 

Are you constantly searching for ways to streamline your services, increase your revenue, and work more efficiently?

You're not alone. Many accounting professionals find themselves in this exact situation. 

But what if I told you there's a way to transform your business, to make it more profitable, more efficient, and more valuable to your clients?

In the latest episode of the Value Pricing Podcast, we're joined by Roger Knecht, a seasoned expert in the accounting profession with over 20 years of experience. Roger shares his insights on the concept of a TurnKey Business Plan for Accounting
Professionals. 

This episode is packed with strategies that can help you revolutionize your accounting firm.

In today’s episode you will learn:

✅ The importance of identifying your firm's priority areas and how to focus on them
✅ The rule of thumb for effective marketing strategies 
✅ The significance of expert positioning and how to achieve it 
✅ The three core services every accounting firm should offer
✅ The power of technology and AI in content marketing and client communication

This episode is a must-listen for any accounting professional who wants to take their firm to the next level. Don't miss out on these valuable insights that could transform your business.

Universal Accounting: https://universalaccounting.com/