The Vincenzo Landino Show

Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.   A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a difference, and create unlimited income while doing it. After personally producing more than $30 million in sales in record time, Kelly charged to the top of a global Fortune 500 firm, netting 7 promotions in 8 years. That’s when she launched Kelly Roach International, to help businesses do the extraordinary by using innovative strategies to rapidly increase productivity and profits.   Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life.   Get Kelly's book, Unstoppable, here: http://www.amazon.com/dp/B01BPH9N0E/ About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

On today's show, we talk to Ryan Sonnenberg, Digital Marketer for SAP North America, and also a millennial. We talk to Ryan about how he is making the unconventional happen at such a giant enterprise multi-national corporation. Some of his answers may sound incredibly simple to implement, but the bottom line is that you have to get out there and do it to get the attention of the managers and bosses above you.

It’s another day of the week that ends in “day”. It’s the first day of the weekend. But for entrepreneurs, Saturday’s don’t exist.

Some have said that the secret to happiness is having low expectations. I’m going a step further and saying that expectations will kill you. I suffered from putting high expectations on everyone I met. A new friend. Why didn’t they make plans to hang out? A new business prospect. Why aren’t they responding to the proposal? An employee. Why aren’t they going above and beyond? Why, why, why!?

Without Net Neutrality, cable and phone companies could carve the internet into fast and slow lanes. An ISP could slow down its competitors’ content or block political opinions it disagreed with. ISPs could charge extra fees to the few content companies that could afford to pay for preferential treatment — relegating everyone else to a slower tier of service. This would destroy the open internet.

Seriously, how can I keep you listening to this podcast? Is it even worth publishing here anymore? Let me know!

 

Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into hundreds of physical stores and fulfills a long-held goal of selling more groceries. Amazon agreed to pay $42 a share in cash for the organic-food chain, including debt, a roughly 27 percent premium to the stock price at Thursday’s close.

PewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program. 

With both brands dropping him, many have asked: "how can brands be safe from influencers?" 

In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake and Chris Brogan as they discuss this with a live audience.

Articles of reference:

Washington Post

Forbes

Chris Brogan

Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video.

About Brian Fanzo

 

When Kathy Klotz-Guest approached me about doing a co-created piece of content, I wasn’t sure what to think. A co-written piece of content, like a blog? I know it’s been done before, but wasn’t sure what we’d have in common enough to get two trains of thought down into one post.

Of course, you must try everything at least once in life, so I decided to roll with this. Besides, how painful could it be? Kathy is a rockstar, hilarious and super smart. Plus, she just wrote a book, so I knew she could help with the whole writing thing. Oh yea, go get her book here.

The Setup

Kathy Klotz-Guest and I chatted a few weeks back on the Brand Boost Podcast. In fact, that episode is so good, here it is for you to listen to:

We chatted about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark in many ways, and why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a statement made to you and add onto that idea so you are co-creating in a purposeful way.

I’m a great improviser. Kathy is the improv queen. This was a match made in content heaven.

Of course, we also talked about all of this in the context of Kathy’s new book: “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.”

Kathy believes this, and I couldn’t agree more: every marketer and businessperson, for that matter, should take an improv class.

So, we chatted, it was a great conversation and when we were almost done chatting, we talked excitedly about how improv is fundamentally about being collaborative. The recording stopped, and there we were, talking for another 30 minutes about this stuff. Naturally, we were both uber-excited about this new-found friendship and realized that this is how content creation can be better.

What’s ironic is that this flies in the face of a very specific barrier to being more open and more collaborative with other parts of the organization and with customers for creating great content – control. In short, companies that think they control the brand are not only misguided (there is no such thing); they are getting in their own way when it comes to creating better content with others.

Here we were, Kathy and I, ‘yes-and-ing’ each other on an idea that needed to be written. And that conversation inspired the list below. And, in true “improv” fashion, we wanted this article to be a collaborative effort as well. Kathy started some of the ideas, I added and we polished it up for our audiences.

Without further adieu…

The Ten Brand and Content Commandments 

 

The customer always has the final word on the brand. It doesn’t matter what you say about your brand or products, if your customers aren’t happy or advocating for you, you h

We all know the players:

• YouTube
• Facebook
• Twitter
• Instagram
• Snapchat

Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions?

Join Rob Hix and Vincenzo Landino as they discuss this with a live audience.

In the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream.

 

This is the time of year when everybody creates “prediction posts.” Here’s the number one marketing prediction seen everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.”

Mark W. Schaefer doesn’t agree. What’s the reason a company would NOT do live video?

1. Legal constraints
2. Cultural constraints
3. Talent constraints

Those obstacles don’t go away in a year, or even two years. Will there be an increase in live video? Of course. That seems like a pretty safe prediction. Will there be a transformation in 2017? No. It’s a couple of years away.

Here is Mark's original article: https://www.businessesgrow.com/2016/12/19/facebook-live/

Who is Mark W. Schaefer?

Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.

He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweete

Spera is developing a full-service digital office platform that will significantly improve the freelance work style.

Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom 

• Manage Projects
  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.
• Get Paid Fast
  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.
• Tasks to Invoices
  • Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool.
• Robust Mobile App
  • Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice.
• Manage Clients
  • It's all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform.
• Access to Capital
  • Build your business. Help your business grow by receiving exclusive access to growth capital with Spera's special lending partners.

Spera is developing a full-service digital office platform that will significantly improve the freelance work style.

Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom 

• Manage Projects
  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.
• Get Paid Fast
  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.
• Tasks to Invoices
  • Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool.
• Robust Mobile App
  • Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice.
• Manage Clients
  • It’s all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform.
• Access to Capital
  • Build your business. Help your business grow by receiving exclusive access to growth capital with Spera’s special lending partners.

Key Takeaways

1. Don't skimp on paid media. In order to ensure you are reaching your target audience, understand you must spend some money on ads. 
2. Utilize influencers that have their own built in network of followers.