The Voice of Revenue

Welcome to this episode podcast where we uncover the truth about customer loyalty and the false sense of security it brings. In this episode, we'll be discussing how businesses often find themselves unknowingly feeding someone else's flywheel, instead of their own. Here are some key takeaways for you to consider:
 
 

· Rate parity: Why price matching might not be as beneficial as you think

· ROI vs Commission: Making a case for whoever it suits to

· Who feeds who? Understanding who truly benefits

· Who owns the customer? Is it really me?

· Why do customers choose loyalty? Exploring the reasons behind customers' perceived loyalty to third-party booking platforms

 Remember, loyalty can be a double-edged sword. So before you pledge your allegiance, ask yourself, who's really benefiting?

In this episode of the Voice of Revenue, i talk about the importance of continuous learning, adaptability, and setting high personal standards in achieving success in the field of revenue management. A 'good' performance isn't enough anymore and that hard and soft skills, especially the ability to interpret and use data effectively, are key to securing your role in a fast-paced, evolving environment. The emphasis is on avoiding complacency, enhancing your adaptability quotient (AQ), and nurturing non-judgmental attitudes towards colleagues to promote a constructive and growth-oriented work atmosphere.

One of the biggest fascinations but also the biggest "scare" is IF this AI, this ChatGPT, Bard etc. going to replace me. 

You are going to learn about

 - Talking like an AI expert in any conversation
 - Do we humans have a chance
 - Who or what is going to replace me?
 - Unlocking human potential and making you a better you

Enjoy, share, love. See you next week. Check out the other episodes here: https://thevoiceofrevenue.transistor.fm/

We have all been there: Fill too early & you are told you are too cheap....don't fill and the same person calls you overpriced. And then you have to explain why. You have to defend Brand value, markets at 40%....you name it, you got it on your plate.

This episode shows you how to overcome the RM conundrum:

 - Dealing with the "no fill, fill" scenario
 - How there is always demand
 - The Rule of Storytelling: Hero vs Guide
 - Experimentation is key

and yes....i pronounce it ConDundrum.....NO IDEA why :-)

How come everyone thinks different things when we talk Revenue Management? Is it an art or science? is it just marketing? With being at it for 40 years and penetration still below 50% in the industry it might be time to question it?
 
 In this episode Fabian takes a look at RMs identity crises and what we need to do in order to get out of it:
 
  - What is revenue management?
  - Why RM is a team sport and not a one trick pony
  - Deciphering the Identity crises
  - The road ahead...