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    theSync

    Will Mapp is a technologist and futurist with over 30 years of digital technology experience and he's seen and experienced all of the hype. theSync is a weekly peek at the weird, wild, web of the technology industry. Stay up-to-date, and ahead of the curve by listening to a distillation of the latest technology news by the one of the industry's most seasoned thought leaders. Will brings 30 years of technology product and service experience to theSync, peppered with a healthy serving of cynicism about technology's hype-fueled media machine. He share's his thoughts on what's real, what's nuts, and what's broken about the technology industrial complex. Will is featured weekly on First News 570, has been featured on Fox News Radio, and is the host of The Cloud: Digital Technology. Decoded. New episodes are dropped weekly. Some episodes feature recorded segments of theSync from First News 570. Please rate and subscribe to theSync. Please email comments and topic suggestions to: contact@thesyncweekly.com. (C) MMXXIV Astrid Intermedia All Rights Reserved.
    en-usWilliam Lee Mapp, III98 Episodes

    Episodes (98)

    Episode 165: theSync LIVE: Securing Your Small Business' Technology

    Episode 165: theSync LIVE: Securing Your Small Business' Technology
    Leslie Jones, the DNC, and a friend of my colleague's mom have more in common than you think. In the digital age, many people experience a security breach of some sort. It can be embarrassing but you shouldn't let that stop you from preventing it from happening again. Will shares several tips to help the average computer user protect themselves from the bad guys, and for business owners to secure their enterprises.
    theSync
    en-usSeptember 26, 2016
    technology
    business
    security
    investment
    apple
    iphone
    entrepreneur
    innovation
    prevention
    hacker

    Episode 163: theSync LIVE!: How to Be a Successful Amazon Seller

    Episode 163: theSync LIVE!: How to Be a Successful Amazon Seller
    Last night's show aired on July 24th, which means it's 4 months and one day until Black Friday. Instead of resting on their laurels, Will and Herlen invite Amazon super sellers, Arun Saraswat from E Comm Gold Rush (http://ecommgoldrush.com), and Brian Lee on the show to share some tips for selling private label products and succeeding at sales arbitrage by selling products on Amazon.com.
    theSync
    en-usJuly 25, 2016
    business
    ecommerce
    amazon
    marketing
    entrepreneur
    retail
    podcast
    small
    branding
    sales

    Episode 162: theSync LIVE!: Communication is Key

    Episode 162: theSync LIVE!: Communication is Key
    Staying in touch with your employees, vendors, and customers is key in running a successful enterprise. At no other time, there are more options for business owners to use in reaching those who are most important in the success of their business. Will and Herlen break down the numerous amount of communications channels business owners can use to effectively reach people.
    theSync
    en-usJuly 24, 2016
    technology
    business
    network
    media
    social
    investment
    email
    on
    marketing
    entrepreneur

    Episode 152: theSync LIVE: Last Minute Holiday Marketing Campaigns for Your Small Business

    Episode 152: theSync LIVE: Last Minute Holiday Marketing Campaigns for Your Small Business
    Will and Herlen kicked off last Sunday night's show with some news about the iPad Pro and the new Apple TV. After geeking out on hot products, the crew shared some last minute marketing ideas small businesses and entrepreneurs can use to increase foot traffic and get more downloads from Christmas shoppers. Tune into this Sunday's show, The 2015 Holiday Gift Guide. 88.9FM @ 8pm
    theSync
    en-usNovember 23, 2015
    business
    marketing
    entrepreneurship
    small
    holiday
    campaigns

    Episode 151: theSync LIVE: Getting Your Ideas Funded with an SBIR

    Episode 151: theSync LIVE: Getting Your Ideas Funded with an SBIR
    We all have great ideas. Often times, funding is the biggest barrier to getting a product developed. The US government provides small businesses several mechanisms they can use to turn their ideas into reality. In this episode, our guest, Elden Hawkes, of the USDA's NIFA/SBIR program tells our audience how small businesses can apply for an SBIR from USDA and shares what the agency looks for when choosing SBIR applications.
    theSync
    en-usSeptember 13, 2015

    Episode 150: theSync LIVE: Using MakersRow to Build Your Next Product

    Episode 150: theSync LIVE: Using MakersRow to Build Your Next Product
    Cheap telecommunications and Internet technology have made it easier to build viable technology businesses. These same technologies can now be put to use for non-technology and non-gadget products to be made. Companies like MakersRow put product design, materials sourcing, and supply chain management in the hands of the average person and would-be product manufacturer. We had the CEO of MakersRow, Matthew Burnett on the show to share how you can build your next materials product.
    theSync
    en-usJuly 28, 2015

    Episode 149: theSync LIVE: Crowdsource Financing Your Next Great Idea

    Episode 149: theSync LIVE: Crowdsource Financing Your Next Great Idea
    Easily one of our better shows. We invited Red Stylo Media's Enrica Jang, mBientLab's Laura Kassovic, Maxime Paul, and DrinkMATE's Shaun Masavage to share their experiences with raising capital using Kickstarter. The Rod was out, but Herlen Bess and Will Mapp held it down in the studio.
    theSync
    en-usJuly 20, 2015
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