Thrive Podcast for Florists

If you've been a florist for a hot minute, you know what rejection feels like. It's that customer who says "no" because you're too expensive, or that bride who ghosts you after pouring your heart and soul into their proposal.

In this episode I'll teach you a simple concept that changed my understanding of what it means to be rejected forever.

Here is the link to the book The Success Principles by Jack Canfield: https://amzn.to/3v2OhcH

Get ready for a money makeover! In this episode, we dive into the financial side of floral design, demystifying crucial terms so can elevate your business profitability. Say goodbye to financial uncertainty and embrace the language of growth instead. 🥰

Helpful links from the podcast:

Pricing with Confidence for Florists – https://forflorists.com/product/pricing-with-confidence/

YouTube Video: Growing a Profitable Flower Business – https://www.youtube.com/watch?v=M58G5IRMFXs

I run my business — and live my life in fact — in 90 day increments. 🤗

And the first thing I do at the start of each 90 day stretch is set my goal. I have found this simple exercise to be the most important thing I do over the course of any three months and I share how I do this with you in this podcast.

And if you want to check out my most favourite planning tools + templates, here's a link to my Goal-Getter Bundle:  https://forflorists.com/shop/goal-getter-bundle/

This is the journey I'm on and I know many of you are as well. I purposely say "finding" because getting clear on the vision for your business (and life) is a process...a series of steps that don't all happen at once.

Instead, I'll share with you five super-practical steps to take that will help you decide what you want and how to get it. 🥰

It's a question I get asked a lot and maybe one you've considered yourself: I'm thinking about buying an existing flower business — how do I know it's the right thing to do?

Today I share the most important questions to ask when you're considering buying a flower business.

Job #1 of every entrepreneur is to believe that it's possible. But what exactly does that mean? And how do you keep that belief when things aren't going your way?

Listen in and I'll share what "believing it's possible" means to me and how it can inspire you too 🥰

I know, "Time Management" has been done to death and, like you, I've tried all the things and gone to all the trainings.

But, there are three hacks that I've collected over the years that have become my go-to tools for getting shi*t done. Join me today and I'll take you through each of them.

It's tempting to believe that the way to woo customers is to fight the Price War and offer products at the cheapest prices you possibly can. I know I did...and I can tell you from experience it does not work 😂

Instead, listen in to this episode and I'll share a different way to approach, and win, the Price War.

Being profitable during Valentine's Day is very different from being busy — and I learned the hard way that you can be really, really busy but not make much money 🤑

So listen in and I'll share my four best pieces of advice on how to be profitable during this unique floristry event.

Experts predict the flower industry is going to grow a LOT in the next few years. So if you find yourself asking "then where the heck are all the customers?", this podcast is for you as I'll share my top tips for finding those bread-and-butter customers. 😍

I'm so excited it's 2024. 🎉 This year, I'm taking a refreshed approach to goal setting in my flower business and I thought it might be helpful to share my process and talk through the steps I'm taking so you can achieve your Flower Boss goals. 🌸

As 2023 comes to a close, I thought it might be helpful to share with you my go-to framework for a little annual reflection. Like most things I do, I like to keep it short + sweet, so in this podcast, I share my 3-Step Framework and I talk through some of my best lessons for 2023. 💖

It doesn't matter if you're aiming for seven-figure sales or are just starting out, learning how to scale your business is a key to every florists' success.

Listen in and I'll share my super-effective, 3-step process for scaling any flower biz.

On any given day, I don't read a lot — no more than 10 pages max. But I make a point of doing this EVERY day and, over the course of a full year, I actually do read a lot!

Tune in and I'll share my favourites from 2023 that I think would be helpful for every florist.

These five questions I've collected over the years have changed the game for me 💥

Whenever I'm feeling stuck or not liking the results I'm getting, I ask myself these Fab 5 questions. And, even when there aren't neat answers to each one, I ALWAYS find clarity and make progress.

Contrary to what you may have heard, most people are not born being good at selling. I can say with certainty that I wasn't!

Instead, we get to learn how to sell and, like everything else we do, get better at it with good instruction and practice. Listen in and I'll share some of my best selling tips that I use in my flower business.

When it comes to managing my work schedule, I've literally tried every system out there (ok, not every system but it sure feels like it 😵‍💫).

But I recently experimented with a new way to organise and plan my time...and it has been AH-MAZING! It's a simple, three step process that has dramatically reduced the low-lying anxiety that comes from feeling we're not getting enough done. Listen in to the episode, it's a good one.

When things don't go as planned, it's really easy to jump all the way to "it doesn't work".  As if there is NO other possibility that sits somewhere between it's working (All) and it's not working (Nothing).

In this episode I'll share how us floral designers can break out of this unhelpful thinking by tapping into our super power — creativity. Because being a creative entrepreneur doesn't just happen when we have flowers in our hands 🤗

Now we all know that your website is how you get orders and inquiries. But in the past few years, I've started to look at mine in a totally different light — it's a tool to save me time.

This may not seem obvious on the surface and for many of you it may even feel like the opposite, because websites take a LOT of work.

But listen in this week and I'll share how I go about building a website that works FOR me 🤗

I wish when I started this business someone had sat me down and said, "Kathleen,  when it comes to building a profitable flower business, being a successful florist and actually making money doing what you love, it has nothing to do with being famous, having a cute shop front or making sure you check the box when it comes to qualifications and credentials."

It took me more than 5 years to learn that lesson and alas, here we are. 🤣

I wanted to share this episode (and encourage you to come back and listen to it as often as you like) and outline the 6 skills every floral designer (and farmer florist) needs to master in order to make money in their flower business.