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    Top Floor

    Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business. Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock. Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.
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    Episodes (100)

    131 | Ice Storm Refund

    131 | Ice Storm Refund

    Calvin Stovall has been the vice president of a hotel brand, the CEO of a charitable foundation, and the founder of a speaking company, but the role he's most excited about is historian. With his book Hospitality Historiography well underway, Calvin is sharing the stories of African American hoteliers (listen for a cool one in this episode). Susan and Calvin talk about branding, soul music, and ice storms.

    130 | Guard Dog Negotiations

    130 | Guard Dog Negotiations

    Melissa Maher is a former hotelier and 20-year Expedia executive who is writing a new career chapter - founder of Pinnacle Enterprises Group. Melissa's company offers hospitality consulting and executive coaching, and she is launching a new leadership class that will share her best lessons in a group cohort format. Susan and Melissa talk about confidence, courage, and Las Vegas.

    129 | Boo-Boo Sugar

    129 | Boo-Boo Sugar

    Jason Brooks spent more than 20 years in the restaurant business, and he has packed two decades' worth of wisdom into "Every Leader Needs Followers," his book about restaurant leadership. Structured to meet restaurant managers where they are, Jason's book is a tactical must-read for the industry. Susan and Jason talk about secrets, success, and sharp knives.

    126 | Jailhouse Ad Copy

    126 | Jailhouse Ad Copy

    Peter Yesawich's long career in hospitality and travel marketing led him to healthcare, where he discovered that an infusion of hospitality could make a big difference for patients and providers. His book, co-authored with Stowe Shoemaker, details how the healthcare industry can make positive change. Susan and Peter talk about buying behavior, books, and best practices.

    124 | Don't Tell Mom

    124 | Don't Tell Mom

    Stuart Greif did a metaphorical backflip into hospitality, spending 18 months living in a hotel while working as a management consultant. These days, Stuart is Executive Vice President and Chief Strategy, Innovation, and Operating Officer at Forbes Travel Guide. Susan and Stuart talk about going to summer camp, being an ally, and four-wheeling through the jungle.

    122 | Not a Babysitter

    122 | Not a Babysitter

    Kelsey Knoedler Perri can impersonate a princess or two, but writing is her one true love. As director of public relations for Road Scholar, Kelsey specializes in the mission of combining travel and education to provide experiences for older adults. Susan and Kelsey talk about the transformative power of travel and the power to transform travel for social good.

    117 | High Seas Pirates

    117 | High Seas Pirates

    John Chernesky has spent his entire career in the cruise business, with jobs that have ranged from daytime entertainment to national sales. Having taken more than 25 cruises himself, John expertly addresses all of Susan's unfounded concerns about taking a cruise and explains why staying with one company for a long time can be a pleasure.

    116 | Wine Bottle Anxiety

    116 | Wine Bottle Anxiety

    Steve Palmer has had a hand in more restaurants than you've probably even visited, and he founded Indigo Road Hospitality Group in 2009. Steve is also known for Ben's Friends, a support group for food and beverage professionals. Susan and Steve talk about why businesses need to stop managing to the exception and where to put CBD drinks on your beverage menu.

    115 | Stuck in an Elevator

    115 | Stuck in an Elevator

    Bonus questions? That's right. Susan Barry asks most guests a couple of bonus questions at the end of every recording, and this episode includes seven answers to the question, "Who would you want to be stuck on an elevator with and why?" Thanks to Brian Proctor, Jennifer Hill, Derrick Barker, Madi Rifkin, Jordan Locke, Nima Anvar, and Annie Sloan for playing along!

    114 | Thailand Pajama Party

    114 | Thailand Pajama Party

    Alexa West traveled full-time for more than a decade, creating the Solo Girls Travel Guides to help other women explore her favorite places. Alexa's latest book, The One-Way Ticket Plan, focuses on how to travel instead of where to travel. Susan and Alexa talk about finding free lodging, staying safe without freaking out, and working remotely around the world.

    112 | No 7 AM Breakfasts

    112 | No 7 AM Breakfasts

    Leticia Proctor was tricked into her hotel career, and the industry has benefited enormously as a result. As Executive Vice President of Sales, Marketing, and Revenue Management for Donohoe Hospitality Services, Leticia guides the company's topline revenue efforts while helping design and plan renovations and new construction. Susan and Leticia talk about what it's like to be the only Black woman in the room and how to position yourself for an above-property role.

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