Trailer Geeks and Teaser Gods

We were joined on this episode by Peter Stark, the Head of Print at AV Squad, and Brian Lauzon, the Creative Director there at AV Print.

Peter shares about how one goes from serving in the Peace Corps to running print at one of the most successful shops in the business. Brian gives us a glimpse at how a guy could get from Buttzville, NJ (jk, he's actually from Long Valley, NJ - Buttzville was just a place he visited for the hot dogs) to working on some of the most kick-ass posters we've enjoyed over the last 20 years.

We also talked about plenty of their work. There was a pretty scary SAW poster, CRASH posters they each worked on, a really rad PATRIOTS DAY poster, a motion and emotion-filled TAR piece and so much more. I mean, check out their site. There's HOUSE OF THE DRAGON, CIVIL WAR, THE HOLDOVERS... Anyway, check it out. So much great work!

Here's the site for Good City Mentors: goodcitymentors.org

Be sure to check out our wonderful sponsor: Defacto Sound - www.defactosound.com/

Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.

And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

www.avsquad.com/print

We brought in three industry heavyweights Kenny Gravillis, Dawn Baillie, and Noël Claro to discuss a collaboration between Netflix and Otis College of Art and Design. ACCESS was launched to help historically underrepresented students unlock their "peak potential and shape the future of entertainment marketing." We also explore Noël, Kenny and Dawn's respective careers and views on the industry, underlining the value of education and practical experience. We also candidly address some of the challenges many have faced, how we've muddled our way through and how folks can come together to overcome obstacles. And of course we geek out on influential posters and campaigns, highlighting the ones for 'Barry', the 1979 'Alien' movie, and 'All About Eve' from 1950. Ultimately, Dawn, Kenny and Noël provide advice to aspiring marketers, focusing on the importance of meaningful relationships, persistent research, and inspiration.

01:28 Introducing the Guests: Dawn Baillie, Noël Claro and Kenny Gravillis; 

03:59 The Journey of Noël Claro in the Entertainment Industry; 

15:42 Kenny Gravillis from Def Jam Records to award-winning entertainment advertising campaigns; 

30:24 The Role of Mentorship and Networking in Career Growth; 

42:43 Reflecting on the Unforeseen Challenges of the Past Years; 

43:32 Introducing ACCESS, the Netflix x Otis Entertainment Marketing Certificate Program;

45:06 Addressing Diversity and Inclusion in the Advertising and Design Industry;

46:35 The Importance of Education and Preparation in the Creative Industry;

47:17 The Journey of Developing and Implementing the Certificate Program;

55:28 The Future Vision for ACCESS; 

01:02:22 Advice for Aspiring Professionals in the Industry

Be sure to check out our wonderful sponsor:

Defacto Sound - www.defactosound.com/

Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list.

And you can find Corey on all the socials @coreysnathan such as

www.linkedin.com/in/coreysnathan.

otis.edu/netflix

In this much anticipated conversation, we had the joy of sitting down with Dwight Caines, President of Domestic Marketing for Universal Pictures. With a career that evolved from being an aspiring scriptwriter to high-profile marketing roles, Dwight generously shares about his personal and professional experiences and what he learned along the way that helped shape his success in the industry. We discuss his early interest in film; freelancing on production gigs around NYC on TV and film (which led to his epiphany that freelance is not his cup of tea!); how he got his first job in the business; and he details the digital innovation he championed in marketing and the campaigns that left a significant impact on him.

Dwight goes beyond discussing his professional achievements and delves into subjects that matter deeply to him. He highlights the importance of diversity and inclusion in Hollywood, underlining the evolution of inclusivity in film marketing. He also talks about his role in the Universal Pictures Inclusion Council and the 'Make It Universal' initiative aimed at showcasing diverse talent in the company. Dwight also underlines the significance of mentorship, the benefits of his teaching roles, and how he tries to inspire the next generation of filmmakers; as well as his involvement with Stand Up To Cancer and why the organization is so meaningful to him. Before we wrap, it was cool to hear Dwight shed light on the future of the film industry in the face of an increasingly digital world.

Be sure to check out our wonderful sponsor:

Defacto Sound - www.defactosound.com/

Oh, and doesn't our new episode artwork look great?!?! Many thanks to our brilliant pals at BOND for that. Also very grateful to the good folks at Ignition Creative for building a fantastic boutique studio for our recordings. And much love to Brian at BRASH for the terrific music his team created for this podcast.

Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list.

And you can find Corey on all the socials @coreysnathan such as

www.linkedin.com/in/coreysnathan.

Below are links to the Make It Universal Instagram and YouTube playlist:

• Make It Universal IG - https://www.instagram.com/makeituniversal/?hl=en

• Make It Universal YouTube - https://www.youtube.com/playlist?list=PLuq_rgCzEP_Nwi0LlH_i-v9z1i7UVE2Lb

For more information on Stand Up To Cancer, check out

• https://standuptocancer.org/

Here’s a Deadline feature covering the work Dwight and the studio team did on behalf of the Anti-Recidivism Coalition:

• Deadline ARC Article - https://deadline.com/2023/05/anti-recidivism-coalition-universal-helps-disenfranchised-win-hollywood-careers-1235368833/ 

Lastly, here’s some information on the Inclusion Council:

• Inclusion Council - https://www.universalgtdi.com/culture (Scroll to the second widget)

Joined on this episode by Ben Snyder, the owner, chief creative officer and editor of Rogue Planet. So of course we talk about some of Ben's killer work such as 

• LOGAN 
• BUMBLEBEE
• and TETRIS

...among others. We also talk about the early part of this brilliant creative's career like getting a shot from Goktug Sarioz and learning from Skip Chaisson. Ben was also super candid about learning from his mistakes, his approach to the work now vs when he was younger, the importance of relationships and so much more.

Not for nothin' but can you believe this is episode 100?!?!

Be sure to check out our wonderful sponsor:

Defacto Sound - www.defactosound.com/

Oh, and doesn't our new episode artwork look great?!?! HT and many thanks to our brilliant pals at BOND for that. We're also very grateful to the good folks at Ignition Creative for building a fantastic boutique studio for our recordings. And much love to Brian at BRASH for the terrific music his team created for this podcast.

Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list.

And you can find Corey on all the socials @coreysnathan such as

www.linkedin.com/in/coreysnathan.

www.rogueplanetav.com

www.instagram.com/rogueplanetav

www.youtube.com/watch?v=Div0iP65aZo

www.youtube.com/watch?v=fAIX12F6958

www.youtube.com/watch?v=-BLM1naCfME

We're joined on this episode by Darnell Brisco, Patricio Hoter and Drea Althoff of BOND. Darnell is the EVP of Growth; Patricio is Creative Dir. in A/V; and Drea is SVP, Creative Dir. in Print. 

We got many nuggets of wisdom and heard a ton of passion for the work. We discussed

• What it means to be "unanimously collaborative" to create the best cut, the best comp or arrive at the best idea;
• How virtues like empathy and grit have been necessary to get through the last few years and will serve all of us going forward;
• The evolution of campaigns;
• What the process for creating great work is, i.e. how to even get started;
• How creatives incorporate research and data into the content they make...

And so much more!

Be sure to check out our wonderful sponsors:

BRASH - justbrash.com

Defacto Sound - www.defactosound.com/

Oh, and doesn't our new episode artwork look great?!?! HT and many thanks to our brilliant pals at BOND for that.

Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in middle of the episode list.

And you can find Corey on all the socials @coreysnathan such as

www.linkedin.com/in/coreysnathan.

www.wearebond.com/

@wearebond

This is a special Twenty Thousand Hertz presentation of THE BOOJ STRIKES BACK!

This episode was written and produced by Abigail Barr.

In the 80s and 90s, movie trailers were ruled by “voice-of-God” narrators who used stock phrases like, “In a world…” Today, movie studios have a different trick up their sleeves: epic sound design. In this episode, Professor James Deaville explains the history of trailers, and Youtuber Craven Moorhaus crafts a hilarious takedown of the overused clichés of modern blockbuster trailers. We’ve remixed one of our most popular episodes for your listening pleasure. 

MUSIC FEATURED IN THIS EPISODE

Digital Future by Christoffer Moe Ditlevsen
Full Momentum by Christoffer Moe Ditlevsen
Flare by Chad Lawson
Falling In by Shawn Williams
Furies by Ryan Taubert
Absolute Zero (Instrumental) by Evan Giia
Miracle Caught on Camera (Instrumental) by Icelandia

Follow the show on Twitter, Facebook, & Reddit.

Subscribe to our Youtube channel.

Sign up for Twenty Thousand Hertz+ to support the show and get our entire catalog ad-free.

If you know what this week's mystery sound is, tell us at mystery.20k.org.

Use promo code 20k to get $20 off your next purchase over $100 at American Musical Supply.

Get 10% off your first month of online therapy with our sponsor BetterHelp at betterhelp.com/20k.

Subscribe to Björk's Sonic Symbolism show wherever you get your podcasts.

Visit shopify.com/20k to get a free 14-day trial with Shopify’s entire suite of features.

Check out more videos from the Auralnauts at youtube.com/Auralnauts.

Be sure to check out our wonderful sponsors:

BRASH - justbrash.com

Defacto Sound - www.defactosound.com/

And you can find Corey on all the socials @coreysnathan such as

www.linkedin.com/in/coreysnathan.

Dallas Taylor is the host and creator of Twenty Thousand Hertz, a lovingly crafted podcast revealing the stories behind the world’s most recognizable and interesting sounds. Dallas is also the Creative Director of Defacto Sound, where he has led thousands of high-profile projects ranging from blockbuster trailers and advertising campaigns to Sundance award-winning films and major television series. At Defacto Sound, they're experts at everything from making dialog crystal clear to creating entire sonic worlds from the ground up. Bottom line, at Defacto they’re obsessed with every nuance of sound. Dallas is also a sought-after speaker at conferences, a regular contributor to major publications, and a respected thought leader on the narrative power of sound.

Brian McKinney is the owner of the boutique, bespoke music publisher Brash - which listeners of this show will recognize. BRASH is a top tier company with great people who specialize in trailer music, publishing and licensing.  Brian is also the co-host of the Trailer Therapy Podcast, an excellent program about trailers, media, and entertainment. Brian has nearly two decades of music industry experience and prior to that served as a non-commissioned officer in the United States Marine Corps with combat deployments. But now he’s a 5 star general when it comes to helping talented creatives find success!

Be sure to check out our wonderful sponsor, BRASH:

justbrash.com

And you can find Corey on all the socials @coreysnathan such as

www.linkedin.com/in/coreysnathan.

www.defactosound.com/

www.20k.org/

podcasts.apple.com/us/podcast/trailer-therapy/id1709770252

We were fortunate to be joined by Senior Global Marketing Executive Dana Flowers and Writer, Producer, Marketer Kelly Turner for this discussion. And yeah, it was dopetey f'in' dope!

We talked about how Dana, Kelly and others are helping the industry evolve to be more representative of the diverse audiences this industry markets to; who's doing good work and leading the way in this regard; what kind of progress still needs to be made; the importance of mentoring so more people of color will be in the rooms where the big decisions get made; changing expectations; processing cultural trauma; how good marketers can effectively reach all kinds of audiences; putting purpose to what we do... and so much more!

Be sure to check out our wonderful sponsor, BRASH: 

justbrash.com

And you can find Corey on all the socials @coreysnathan such as

www.linkedin.com/in/coreysnathan.

www.linkedin.com/in/dana-flowers/ 

@dewaflowers

www.linkedin.com/in/kellyturner-wpm/

@klturn

Who better to have our first one-on-one after the long hiatus? HELEN AHN, of course! Coming off of her well-deserved Clio Entertainment Impact Award, Helen came back on the show to discuss

• Mentorship (and whether there's a better word for that);
• How our best work is still in us - "I don't know if I could have done that until this very day;"
• Her passion to leave a lasting legacy, specifically in the realm of social justice;
• The wonderful organizations Helen is a part of such as Good City Mentors;
• The terror of an empty timeline and how to just get started;
• EDITORIAL PASTICHE... including some of Helen's favorite work (see below for some links);

And yeah, we got into an argument. A pretty public one at that. But how do we disagree in a healthier way? As Helen says, there's got to be room for grace.

Speaking of which, here's a link to that documentary we discussed:

https://www.disclosurethemovie.com/about

Be sure to check out our wonderful sponsor, BRASH: 

justbrash.com

And you can find Corey on all the socials @coreysnathan such as

www.linkedin.com/in/coreysnathan.

www.linkedin.com/in/helen-ahn-2349004/

clios.com/the-muse/clio-entertainment-awards-2023-impact-award-recipient-helen-ahn

www.goodcitymentors.org

Fall Guy by Transit: Edited by Charles Yi - 

https://youtu.be/j7jPnwVGdZ8?si=XlKuwO8cGOyS-D9z

The Creator by Wild Card Creative Group: Edited by Royce Choi - 

https://youtu.be/ex3C1-5Dhb8?si=DdjOOwjsPlqu6HBj

For today's panel discussion, we were joined by three leaders from Ignition Creative, Jaclyn Thomas, SVP AV and Creative Director; Dhruv Kumar, Assoc. Creative Dir. and Sr. Editor; and Eric Breshears, Creative Dir. of Print; (with a cameo from Wayne Watson, Pres. and Exec. CD) to have a candid conversation about how we're all doing. We've all been through a lot as an industry, collectively and individually. So, how are you?

We also discussed how Jaclyn, Dhruv and Eric each got into the industry. Then we dove right into how we're all doing as well as how we've helped others through the ups and downs of the last few years. We definitely got pretty real about mental health. After a random story about Corey's Aunt Rhoda from Brooklyn, we dove into some of our favorite trailers and posters (see links below). And of course, we got some great career wisdom from these remarkable leaders.

Please support our wonderful sponsor, BRASH: justbrash.com

ignitioncreative.com

Abraham Lincoln: Vampire Hunter Teaser - https://www.youtube.com/watch?v=yXulj8Lgcyg&t=32s

The Shallows Trailer - https://www.youtube.com/watch?v=i0KcbNwEw5g

Battle: Los Angeles Trailer - https://www.youtube.com/watch?v=-Pd-uuDi28U

The Accountant Trailer - https://www.youtube.com/watch?v=DBfsgcswlYQ

Atomic Blonde Trailer - https://www.youtube.com/watch?v=JIqcMl0hzXs

Buried Teaser Poster

And you can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

We're Baa-aaack... It's been a minute! A little longer than we first planned. But we're glad to be back with the next chapter of Trailer Geeks and Teaser Gods. 

Host and Exec. Producer, Corey Nathan hops on to say hello again and to give a rundown on the exciting new direction the program will be going including panel discussions on topics folks in entertainment advertising care about, subscriber segments, workshops and get togethers. And yes, we'll still be doing one-on-ones with some of the industry's greats as well as rising stars.

Corey also gives a brief state of the business, looks back on what we've all been through and takes an educated guess at what's ahead.

Please support our wonderful sponsor, BRASH: justbrash.com

And you can find Corey on all the socials @coreysnathan such as www.threads.net/@coreysnathan.

Sean Uyeoka, Editor at Aspect, arrived on the scene with quite a splash with a BLACK MASS teaser that garnered so much industry recognition that he finished when he was still an assistant. Since then, Sean hasn't looked back having gone on to contribute to a diverse range of other top notch pieces such as trailers for ANNABELLE CREATION, MOXIE, MOTHERLESS BROOKLYN, FIVE FEET APART, CAPTAIN UNDERPANTS, WOLVES AT THE DOOR, FRIENDS FROM COLLEGE, THE CURSE OF LA LLORONA and many more.

In Part 2 of our convo with David Kim, Sr. Editor at Zealot, we talk some more about his time with Transit and the great team there; Helen and David get into some spirited debates about k-pop; we go deep on some more projects including PARASITE, CENTRAL INTELLIGENCE and TEA WITH THE DAMES; David shares about what makes Zealot's culture so great; and then we talk some more k-pop!

This is Part 1 of our 2 part conversation with David Kim, Senior Editor at Zealot. David has done such a diverse range of work from Teenage Mutant Ninja Turtles to The Willoughbys, from Central Intelligence to I, Tonya; New Order, Parasite, Hacks and so many more. We discuss growing up in SoCal, how much of a hero his mom is, how he spent time in other jobs before he ever got into the trailer industry and, of course, we talk plenty about his incredible trailer work.

This is our latest installment in our series of speaking with folks who've gone from making fan trailers and mashups to being rising stars in the trailer industry. On this episode, we have both Joel Walden of Mark Woollen + Assoc. and Lyle Goodale of Giaronomo. Joel's had several standout projects including work on I'M THINKING OF ENDING THINGS, JOJO RABBIT and HIGH LIFE among others. Lyle's also contributed to great pieces on campaigns for WESTWORLD, INGRID GOES WEST, LIFE, DON JON and many more.

Kate Cox and Gregg Ostrin are two of the most prolific writers in the entertainment advertising industry. Kate has spent her career as a freelance writer working for many agencies, mini-majors and major studios. She shares about her early work such as how she collaborated on the campaign for PLATOON, as well as more recent projects like with FOCUS FEATURES. Gregg is a staff writer at InSync PLUS. Gregg reveals much about how he got into the industry, developed his process and the discipline to moonlight as a writer of screenplays, tv shows and stage plays.

On this episode we have both Miguel Branco and Clark Zhu. They are both rising star trailer editors - Miguel is cutting at Rogue Planet and Clark is at Wild Card. Miguel and Clark were both doing fan trailers and mashups as passion projects before they ever got into the trailer industry. Their stuff online got a ton of attention, justifiably so, because they’re really good. In both their cases, they were able to turn their passion into their profession and represent the next generation of great creative contributors to the industry.

Ricky Strauss has worked at the highest levels of both Entertainment Marketing AND is a prolific film producer. He’s also had a significant impact on our culture. Ricky's work as President of Participant Media brought groundbreaking, conversation-starting films that have had lasting impact on the way we think about important issues in our world. More recently in his role as President of Content and Marketing at Disney+, a key figure in its immensely successful launch, he helped us as audiences adapt to what’s possible in terms of excellence in content and navigating through these uncertain times. You could say Ricky’s helped to shape how we experience content, has helped to raise our expectations for how good of an experience it can be and how profound of an impact on our culture content can have.

An Inconvenient Truth (Exec. Prod.)

Fast Food Nation (Exec. Prod.)

The Best Exotic Marigold Hotel (Exec. Prod.)

Contagion (Exec. Prod.)

This is part 2 of our conversation with Brent "B Rock" Rockswold, Senior Editor/Producer best known for such seminal pieces including ROGUE ONE, THE LAST JEDI, and FURIOUS 7. In this part of the conversation we do a deeper dive on the work itself. In addition to the above, we discuss a :60 he did for JURASSIC WORLD, his STAR TREK: INTO DARKNESS trailer and THE FORCE AWAKENS trailer he co-edited with Josh Dunn among a number of his other great projects.