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    Trusted Authority - The Podcast

    Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!
    enPetra Zink139 Episodes

    Episodes (139)

    137. Revolutionising Business Leadership with Advisory Boards [Louise Broekman]

    137. Revolutionising Business Leadership with Advisory Boards [Louise Broekman]
    Starting growing and scaling businesses certainly has never been easy. However, in the last few years we have seen increased complexities from cyber attacks to requirements to meet ESG standards and everything in between. And clearly the pressure on boards and leaders has increased. Now with that said, over the last few years also the importance and relevance of advisory boards has seen a big increase in the market, which is great to see. I'm so excited to be joined by the driving force and the trusted authority behind advisory boards. We are joined by . Louise is the founder and CEO of the and I'm really excited to explore the topic of advisory boards, the role it plays and the future of leadership.    In this interview we cover: 📌 What sets governance and advisory boards apart 📌 The roles and responsibilities of each and how they connect 📌 The key features of an effective advisory board structure 📌 Where advisory boards offer the most value in various sectors and situations 📌 Signs indicating when advisory boards might not offer the needed support 📌 ... and of course, how to get started!   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

    136. Reputation Management Blueprint: Controlling Your Narrative

    136. Reputation Management Blueprint: Controlling Your Narrative
    We live in a world filled with knowledge, data, and information, which levels the playing field and intensifies competition, one crucial factor sets you apart and positions you as the chosen one: your reputation. As the saying goes: Your reputation is your REP - the reason everyone pays you. It's not just about credibility; it's your currency, influencing how future decision-makers perceive and trust you. As Warren Buffett said: 'It takes 20 years to build a reputation and five minutes to ruin it.' If you think about that, you'll do things differently. Let’s dive in to explore ways you can build, protect and control your reputation.   Strategy 1: Face-to-Face / One-on-One relationships  Invest time in building strong, face-to-face relationships because being with someone in person fast-tracks the trust and relationship building because we can see and observe how someone behaves, how they act and communicate. Personal connections and positive word-of-mouth play a significant role in attracting paying clients. However, don’t confuse face-to-face with offline only. Video is the next best thing after being with someone in person and you can use it to send someone a personalised short message, add video to a proposal or shoot a short, 60 sec video that you use for social media where you let people get to know you, personally and professionally.   Strategy 2: Professional associations  When I research for my Trusted Authority framework what it takes to build and boost credibility, I found that there are only 3 ways to do so and I summarised them in the 3-O’s: Own, on the go and others. Other people’s reputation and credibility is often used to fast-track the trust building because we associate ourselves with someone who’s already established a strong and trustworthy relationship with someone we want to get closer to. It may be that you join an industry body, that you volunteer at a professional association and become a member in networks where you can not only learn from but also find potential new clients, suppliers, partners or staff. So brand building by association is a great way to enhance your own credibility and improve your reputation!    Strategy 3: Have A Plan for Conflict Resolution [Before You Need It] Conflicts, disputes and upset people happen. It’s how we deal with them that makes all the difference. This is where a solid risk mitigation plan comes in - developed before you need it so the emotion is taken out of the equation and you can think clearly, you can align the language to your brand positioning and you can practice how you approach the situation. Every tough conversation is an opportunity to build stronger relationships when done right, meaning: when both parties can save faith.   Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

    135. Legally Branded: [How To] Protect Your IP The Right Way [Donna Patane]

    135. Legally Branded: [How To] Protect Your IP The Right Way [Donna Patane]
    TM, verified badges, digital certificates, and everything in between - it’s safe to say that in today's world of abundant information, access to knowledge, and the rise of deep fakes, we're all searching for who’s legit and who we can trust. This is where the legal side of branding steps in, and it’s safe to say, it can be overwhelming.   Figuring out what's what, where to start, and how to protect yourself and your intellectual property can be a real challenge.   As we are going deeper into the topic of developing your signature frameworks around your IP and monetising it, we can't ignore the business and legal side of things. And if you think it's not crucial or relevant to you, think again because we're also talking about trademarking your name, aka your personal brand. There’s no better person to shed some light on this usually quite dry topic of law than today’s guest: We crossed paths last year at the Tropical Innovations Festival in Cairns, where she served as the MC for my keynote and wowed the audience with her keynotes. Let me tell you - I’ve never heard anyone make law so fun and easy to understand. So, needless to say, Donna is the Trusted Authority on all things IP and trademark law for start-ups and scale-ups. Make sure to check out - her business and connect with Donna on LinkedIn because she is one handy lady to know. In this conversation we cover: The difference between a business name and a trademark The changes we have seen over the last few years when it comes to protecting IP The type of IP you can and can’t legally protect The difference between trademark, copyright, patents Signature frameworks: Can you trademark a process or framework or just the name? With OpenAI tools and sources, as well as blockchain, how the landscape has changed, and how it continues to evolve … and a ton more! Learn more about DRIPL: Connect with Donna Patane on LinkedIn:   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at   The Trusted Authority 🎉 THANK YOU!

    134. Unlock Creativity: Getting Your Mojo Back for Futures Thinking

    134. Unlock Creativity: Getting Your Mojo Back for Futures Thinking
    Looking around the corner, being strategic with decision-making, and also being creative with reimagining how we can future-proof our careers, teams, and businesses is becoming a necessity. And yet, so many are stuck in a rut and can’t think beyond this week, this month, or this year. If you feel a bit blah with your visionary thinking and want to rekindle your creativity - this episode is for you!    Strategy 1: Reframing your situation Strategy 2: Content diet check Strategy 3: Movement over motivation Strategy 4: Proximity is power Strategy 5: Let loose when creativity is striking ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at   The Trusted Authority 🎉 THANK YOU!

    133. Executive Excellence: CEO Mindset Strategies [Carmen Reed-Gilkison]

    133. Executive Excellence: CEO Mindset Strategies [Carmen Reed-Gilkison]
    We’re seeing more and more executives and experts stepping out of corporate and into entrepreneurship. For some it’s a choice, for others its a necessity. Whatever camp you may be in, your mindset is what either gets you to where you want to be or not. And whilst it’s often thought of a woohoo topic, today we’re shedding some light on what a true CEO mindset is all about, no matter if you’re an employee, entrepreneur or someone who’s on a cross road. We’re joined by Carmen Reed Wilkinson who gives us a mini masterclass in how to start, fix up (as he calls it) and scale a knowledge / service based business.   Carmen Reed-Gilkison is an Online Business Manager, a Whole Person Certified Coach with over 25+ years of marketing experience, and the co-founder of Encore Empire. Carmen specializes in mindset in entrepreneurship and marketing. Carmen and her business partner, Deirdre Harter, teach their clients the business of business through their year-long coaching programs with the goal of helping ambitious women scale their service-basedbusinesses without all the guesswork.   Just as no two people are the same, no two businesses are the same. For that reason, they don’t believe in making their clients fit into cookie-cutter frameworks. They work with female B2B service providers & consultants providing holistic business coaching & mentoring where they help build the strategies, systems, and support their clients need to create more consistent revenue while getting back their time.   Both Carmen and Deirdre believe in providing easy access to the experts, which is why they have set out to provide high-touch programs where their clients have direct access to them five days a week. The Encore Empire programs not only focus on optimizing your online presence, sales, marketing, productivity, mindset, and systems, but they do so while teaching clients how to step into the role of CEO. They teach them how to track the metrics that matter to help inform decisions and understand how to evaluate opportunities going forward to determine whether or not they should pursue them.   Carmen takes us behind the scenes on Which traits to focus on when you step into a business vs scale it The truth of getting your first and next client Best practise marketing that works, today and tomorrow How to overcome the fear of putting yourself out there Ways to build and monetise a community, also when you start from scratch, without being overwhelmed or feel sleazy about it … and a whole lot more.   Learn more about Encore Empire:: Download your Free resource:   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

    132. The Visual Edge - Mastering Communication 2.0

    132. The Visual Edge - Mastering Communication 2.0
    The one big difference between an expert, often the best-kept secret, and an authority, the Go-To in their industry, is mastering the art and science of communication. The importance of cut-through communication is nothing new, but I truly believe it’s becoming more sophisticated and more complex in 2024. Why? Because the expectations are higher, the competition has increased, and the tools available are endless. So, there is no excuse in 2024 not to elevate your executive presence and brand through effective communication. The question is - which aspects of communication should you focus on? This is what this episode is all about.  Visual Communication Dominance Elevate Your [Personal Brand] Marketing Assets Rise of Video Communication ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

    131. Communication As Your Competitive Advantage [Nadia Bourboulas]

    131. Communication As Your Competitive Advantage [Nadia Bourboulas]
    When you can speak well, you can easily outshine others and whilst communication is more an art than a science, this week’s episode will give you practical tips, tactics and approached to become a better speaker so you can make communication your competitive advantage. We are joined by someone who has made communication her profession: Nadia is a Masters qualified Corporate Communications Professional. She holds experience as a Private Communications Coach to children, young adults and professionals, as well as contributing to her former universities as a Lecturer and Tutor - Queensland University of Technology and Griffith University. More recently she has worked for large global aviation organisations – Qantas and Emirates and architecture and design practices – Populous and Hassell. Nadia loves helping people present as the best versions of themselves, and believes that using their voice to do so is a very powerful tool in the process.   In this conversation we are exploring how you can go from being a good speaker to become a great speaker. We cover: The 2 main traits a strong communicator needs The 4 pitfalls when it comes to public speaking How to structure any presentations the right way to ensure the audience is engaged and you can cut through the noise Ways to manage anxiety and nervousness before a big event … and a whole lot more   Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

    130. Decoding 2024 Leadership: Challenges, Opportunities, and Strategies

    130. Decoding 2024 Leadership: Challenges, Opportunities, and Strategies
    Being a leader has always been challenging but I’d argue that it’s now more challenging than ever before as we’re facing more complexity, more uncertainty and of course, consistent change which comes with a new set of challenges and opportunities. Since the way we work, act and live is changing, we also need to rethink leadership, reprioritise their contribution and focus on skills required to navigate this landscape. This is exactly what we cover in this episode and there are 3 challenges/ opportunities that are becoming apparent to focus on:   The Rise of Digital Leadership Profit and purpose need to go hand in hand Personal Branding as a Competitive Advantage   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at   The Trusted Authority 🎉 THANK YOU!

    129. Futures Thinking and Strategies for Tomorrow: A Futurist's Exploration of the World of Work [Dr. Elissa Farrow]

    129. Futures Thinking and Strategies for Tomorrow: A Futurist's Exploration of the World of Work [Dr. Elissa Farrow]
    Who wouldn't love to have a glimpse into a crystal ball every now and then? 🔮👋 But the next closest thing to preparing for the future — with a more scientific aspect — is to talk to a futurist. And that's exactly what we do in this week's Trusted Authority - The Podcast interview. We're joined by Dr. Elissa Farrow, who specialises in working with companies and leaders to reimagine the future of their industry and business, assisting them in bridging the gap between the now and then.  This conversation was beyond fascinating as we dove into aspects of this topic, feeling like we were opening a can of worms. In the end, we're not only facing more challenges but also more complex situations than ever before, without being able to follow a 'paint-by-the-numbers' approach, simply because we've never had to deal with these kinds of events before. But this is what we have to come to terms with: Disruption is the new normal and to prepare for what’s next, we need to be able to anticipate and respond to change, no matter the role, profession or industry we are in. And the only way to reimagine what the future might look like is to learn and apply the art and science of futures thinking.    Dr Elissa Farrow gives us a glimpse of how we can do that and a lot more: → The role of a futurist [and how to see what's ahead in 50+ years] → A recap of trends, changes and updates that shape what's next → What the future of work actually means and how it will look like → The impact of Ai and working in a hybrid [AI + Humans] world of work → Skills to focus on to future-proof careers and businesses  → How to make decisions [without having all the answers]  Connect with Dr Elissa Farrow on Linkedin: Visit her website over at: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at   The Trusted Authority 🎉 THANK YOU!

    128. Navigating The Next Normal: 3 Predictions Reshaping Authority, Influence, and Impact in 2024

    128. Navigating The Next Normal: 3 Predictions Reshaping Authority, Influence, and Impact in 2024
    2024 is here, and if 2023 has taught us one thing, it's that change is inevitable, and disruption is the new normal.  Being able to look around the corner and prepare for what’s next is how you can not only future-proof your career, your team, and/or your business but create an economy of one!  The question is - what is ahead in 2024, and how does it impact the ways we build authority, influence, and impact? This is exactly what I cover in this very first episode for 2024! The big 3 shifts I'm seeing are: The need for transparency Adaptability in the Age of AI (which impacts how we think about value creation aka monetisation) Changed work behaviours and the rise of portfolio careers   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at   The Trusted Authority 🎉 THANK YOU!

    127. Beyond Trends: Insights on Future-Proofing Your Career [Interview with Richard Triggs]

    127. Beyond Trends: Insights on Future-Proofing Your Career [Interview with Richard Triggs]
    The world is changing and so is the job market. Some skills that were in hot demand only a few years ago have become a commodity. Mass redundancies, more competition with a global talent pool, rising interest rates and the impact of Ai overall have been in discussion over the last few months and will continue in 2024. The question is - how do you prepare for uncertain times to ensure your status not only relevant but get ahead? This is exactly what we discuss in this week’s episode where we are joined by a trail blazer in the career space. Richard Triggs has been in senior exec and board directors recruitment space for 15 years and has seen it all so who better to ask the tough questions than him? In this conversation, we cover: The current job market and economical landscape Navigating through a recession What the hidden job market is all about and how you can take advantage of it Practical steps to stand out [hint: they are not new but more relevant than ever before] Marketing material to consider when you go for the more senior and less mainstream roles in particular .. and a whole lot more.     ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

    126. 5 Things To Do Before The End Of The Year To Set Yourself Up For [Career] Success in 2024

    126. 5 Things To Do Before The End Of The Year To Set Yourself Up For [Career] Success in 2024
    The Christmas period is the perefct time to reflect, rest but also use to plan the year ahead. This episode gives you 5 practical strategies you can follow to set yourself up for success: Step 1: Mindset Check Reflect and Evaluate Set Boundaries and Prioritise Diversify and Innovate in your personal life Step 2: Audit Your Skills Step 3: Enhance Your Online Presence Step 4: Amplify Your Influence Step 5: Review and Boost Your Income ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

    125. The Now, The Next and The New in AI [+ The Impact On The Future of Work] - Interview with Denver Naidoo

    125. The Now, The Next and The New in AI [+ The Impact On The Future of Work] - Interview with Denver Naidoo
    No matter which camp you find yourself in regarding AI—whether you're an enthusiast or a skeptic—one thing remains undeniable: artificial intelligence is shaping the future in ways we couldn't have imagined just a few years ago. With constant changes and evolution happening literally daily, there are, of course, numerous concerns and questions regarding its impact on skill sets, careers, and industries.   In this episode, we are joined by someone who not only stands at the forefront of leveraging AI to shape the future of work but is actively creating it. Our guest this week is , the founder of , which officially launched its brand in Las Vegas in October 2023. And yes, if you've been following me on LinkedIn, that was the reason I was there too. The truth is, the future is AI, and it is both exciting and complex. I firmly believe that the genie is out, and there's no turning back. Instead of fearing or, even worse, resisting the change that is already happening, I am fully committed to being proactive in figuring out how we can best integrate it into our daily lives. If you haven't had a look at Zeligate yet, make sure to check it out. While we are currently in beta, the waitlist is quickly filling up, and as you might know, there is always limited access to early innovation like this. Now, before we dive into the interview with Denver Naidoo to explore the current state of AI, as well as his insights on its future trajectory, impact on careers, skill sets, and industries, ethics in AI, and how it will revolutionize education, let me provide some background.   Denver and I have known each other for nearly a decade. We initially crossed paths through a company where he held the position of Head of Architecture, and I was engaged as a consultant to assist them in developing their brand and marketing strategy.   Between then and now, Denver has founded and successfully exited multiple startups, serving as an architect and senior technology leader over the past two decades. Since childhood, Denver has maintained a passion for emerging technologies, a passion he carried throughout his career, including completing his Bachelor’s Degree in Computer Science from London. Inspired by the potential for technology to unlock more of our human potential, Denver developed expertise in AI and machine learning, which ultimately sparked the vision for Zeligate. As the CTO of Zeligate, Denver is determined to use AI to empower people to be the best they can be.   Connect with Denver on Check out details on ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

    124. The Secret Sauce to Authority: Crafting Your Signature Framework

    124. The Secret Sauce to Authority: Crafting Your Signature Framework
    We live in a knowledge economy where information is not only easily accessible to almost everyone but is also free. This trend has turned titles and credentials into commodities and means that we now face increased competition in the traditional employment space. Not only that - there's also been an increase in experienced professionals looking to monetise their expertise and experience, stepping out of traditional employment for various reasons and into into the consulting and coaching industry. Both sectors are growing rapidly, which is fantastic, but the increased supply has made it more challenging to stand out. Yes - it’s your personal brand for sure, meaning - your reputation in the market but it’s even more so your signature framework that you connect with it.  Especially in professions like coaching or consulting, having a transparent process or method is what not only builds trust but creates predictability of results as well as repeatability. But the question is - how do you even come up with your framework? This is exactly what we discuss in this episode: What Is a Signature Framework? Building Your Unique Framework Define Your Brand Promise Understand Your Ideal Decision Maker Develop a Step-by-Step Framework Commercialising Your FrameworkFamous Examples and Case Studies of commercialised signature frameworks Common Pitfalls to avoid  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

    123: Innovate or Evaporate: Strategies for Thriving in the Digital Age [Interview with Andrew Economopoulos and Leanda Willshire from Staxd]

    123: Innovate or Evaporate: Strategies for Thriving in the Digital Age [Interview with Andrew Economopoulos and Leanda Willshire from Staxd]
    In today's rapidly evolving business landscape, the rules have changed. What used to be 'good enough' no longer cuts it. Customers demand more, talent is scarce, costs are rising, and competition is fierce. To survive, businesses must adapt and innovate like never before. Digital transformation is no longer a buzzword—it's a necessity. But with countless options and overwhelming technology choices, where do you start? Even if you find the right tech solution, there's another challenge: getting your team on board. Shockingly, over 70% of digital transformation projects fail due to a lack of team buy-in.   Today, we're joined by the experts at Staxd, who specialise in holistic digital transformation. They'll show us how to future-proof your business by embracing change, leveraging technology, and ensuring team-wide commitment.   Connect with Andrew Economopoulos:   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

    122. Building Your Personal Brand in the Age of AI

    122. Building Your Personal Brand in the Age of AI
    AI is here and it’s here to stay. If you listen to this episode in real time, it’s pretty much the 1st anniversary when ChatGPT was released to the public and AI tools have become mainstream. In this AI-dominated landscape, personal branding takes on a whole new level of significance. It's the distinguishing factor that sets you apart from the algorithms and ensures your unique value is recognised and appreciated. The question is - how do we go about building a personal brand in the age of AI? This is what I discuss in this episode. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

    121. Promote with Purpose: Self Promotion The Right Way [Interview with Eleni Dracakis]

    121. Promote with Purpose: Self Promotion The Right Way [Interview with Eleni Dracakis]
    Self-promotion is often associated with bragging or arrogance. However, being able to talk about yourself in a clear, concise, and, of course, confident manner is often what sets you apart and gets you chosen over someone else. Can it feel icky to put yourself in the spotlight? Absolutely. But it doesn't have to. I always say: skills to succeed in the 21st century are equal - technical skills as well as the ability to brand, market and see yourself.   And this is exactly what we want to show you in this week’s episode where we dive deep into the aspects of self-promotion, exploring how to communicate your achievements, skills, and goals without feeling icky or inauthentic.   We’re joined by someone who I’ve known for nearly 10 years when we were both working at the same agency.   Eleni Dracakis is this week’s guest - she is a business psychologist and works with companies and leaders reach their fullest potential. Since we met initially ventured into the world of entrepreneurship, so self-promotion is a key element in staying in business. However, we are not only covering what it takes to use self-promotion the right way to gain new clients but also how to do it the right way in the corporate world, whether it be to secure that next promotion, gain buy-in for your projects, or simply make your mark in a competitive environment. Eleni shares her invaluable and very tactical insights and experiences in balancing the fine art of self-promotion, both as an entrepreneur and in the corporate world. Connect with Eleni:  ____________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

    120. Navigating Change: Your Repositioning and Rebranding Guide in a Rapidly Changing Economy

    120. Navigating Change: Your Repositioning and Rebranding Guide in a Rapidly Changing Economy
    Join the FINAL Live Intake for the  (starts: 2nd Nov 2023) _________ The increase in clients who want to change gears and reposition themselves, whether by stepping out of their industry or profession and starting a completely new chapter or by rethinking how they can leverage their background and repackage it to deliver it in a different way (often from contributor to consultant), has never been higher.  In a recent LinkedIn Live that I did with Veronica Llorca-Smith, we discussed the reasons, and this conversation was also the catalyst for this episode because there are quite a number of reasons why this topic is relevant now. And since you may be in the same boat and not sure what's better for you - to reposition yourself in the market or rebrand, here is your guide for the 'how-to.' I discuss: the difference between rebranding and repositioning the reasons and motivations for both how to navigate the change successful examples for some inspiration ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary

    119: Peak Performance Unleashed: The Beginner's Guide To Biohacking [Interview with Tanessa Shears]

    119: Peak Performance Unleashed: The Beginner's Guide To Biohacking [Interview with Tanessa Shears]
    If you’ve ever woken up and already being tired, took forever to complete a simple task or have all the grand plans but feel like you’ve got nothing left in the tank to actually embark on this journey - then chances are - your energy levels are off and it’s time to calibrate them back so you can not only perform at your highest level but do it in a consistent way. As a high performer, constantly striving for more, may it be ticking more to do’s off the list, growing the business or gaining more status is our second nature an yet- it can also run us into the ground if we don’t know how to refill our cups and priorities our health. Today we’re joined by who is a holistic health consultant with a background as a Kinesiologist, Certified Sleep Science Coach, fitness trainer and nutrition coach. She now helps entrepreneurs doubling their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years.  Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success. You will love this conversation because Tanessa shares incredibly practical strategies, tips and tactics on health management and she dropped the magical world ROI becoming your best friend to track your progress and use data to make decisions. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  to the Trusted Authority Program (Start 2nd Nov 2023) Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

    118: Redefining Traditional Roles: Providing Value in a Changing Landscape [+ BTS Of My Biz & Career Journey] - Part 2

    118: Redefining Traditional Roles: Providing Value in a Changing Landscape [+ BTS Of My Biz & Career Journey] - Part 2
    This episode is a continuation of a conversation I reecently had to JR Lowry where we went down memory lane of my career/ biz journey and discuss how not only roles have changed but the way we provide value in this digital-first world of work. We talk about how we have to rethink our skill sets and future-proof ourselves by evolving and embracing emerging technology. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with 5.) Join the upcoming LIVE (start: 2nd Nov 2023)