Uncooked

In this episode, we’re introduced to the next generation of virtual shopping with Samantha Lerner, the VP of Marketing at Obsess. Obsess builds stunning virtual storefronts that are revolutionizing online shopping experiences for brands such as Coach, Ferragamo, Dyson and Ralph Lauren for example. Samantha shares a mini masterclass on how audience shopping behavior differs in virtual reality and how brands are using Obsess to create deeper relationships with customers.

Key highlights of what we cover:

• The Power of Creating Emotion with Virtual Reality
• How to Compete in the Landscape of Virtual Storefronts
• What the Future of Retail Looks Like with Obsess

About our Guest:

Samantha Lerner Kobrin is an audience-obsessed brand storyteller, with a passion for innovation in content and commerce. She has worked across brand, digital and product teams as a marketing leader at celebrated fashion, food and travel brands of varying sizes—from Barneys New York and Elite World Group, to Baked by Melissa and Skyscanner. Samantha is currently the VP of Marketing at Obsess, an experiential e-commerce platform that enables brands and retailers to create immersive, branded, discovery-driven 3D virtual stores on their websites. Obsess has launched over 300 virtual experiences for brands such as Ralph Lauren, Charlotte Tilbury, J.Crew, Corona and more—driving consumer engagement, brand loyalty and conversion.

Connect with Samantha on LinkedIn: https://www.linkedin.com/in/samantha-lerner-kobrin-50866164/

Connect with Obsess on LinkedIn: https://www.linkedin.com/company/10689169/

Visit the Obsess Website: https://obsessar.com/

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

This week I’m discussing the power of community with the CMO of Podium Nutrition, Dylan Jones. Podium began by formulating pre and post workout powders born within the CrossFit community. My conversation with Dylan is mini masterclass for how to use audience understanding to make product decisions, develop a marketing strategy and forge like-minded partnerships. Dylan shares insights into how Podium measures customer retention, leveraging the all-important email subscriber list, and how his entrepreneurial ventures fit into his professional purpose.

Some highlights of what we cover:

• How Podium was built from within the CrossFit community
• Why supplement brands are so hard to trust
• How Podium places lots of bets and feeds the marketing winner
• The importance of treating consumers like VIPs when launching a new brand
• How having a long-term vision relies in being hyper-intentional in business

About Dylan Jones: Dylan Jones is the CMO of PODIUM Nutrition, an omni-channel modern sports nutrition brand, as well as the Founder of Buddies Snacks Company, set to launch very soon with Buddies Gum.

Connect with Dylan on LinkedIn: https://www.linkedin.com/in/jylandones/

Find out more about Podium: https://www.321podium.com/

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

Today’s unfiltered truth comes from my guest, Ian Stewart, the CMO of Wedge Brands. Wedge Brands is a Private Equity firm run by surfers, who manages a portfolio of outdoor brands that includes Xcel Wetsuits. Wedge Brands has a unique model, focusing on providing back-office support to share across the brand portfolio, so owners can focus on growth, not logistics.

This episode is a masterclass in brand building through e-commerce, from Ian who has done it his entire career. He’s stood behind the most iconic brands of our culture such as Nike, Coca-Cola, Converse, TOMS Shoes and MTV.

Don’t miss this conversation where we discuss how to fix your abandon cart rates and convert more customers in the sales funnel. We also digress and touch upon what makes surfing a “Zen” activity.

Some highlights of what we cover:

• How Wedge Brands helps build businesses for the long-term
• How Ian applies his iconic expertise to the brand portfolio
• The importance of being a patient and consistent marketer
• Successful blocking and tackling tactics of an e-commerce business

About Ian Stewart: Ian Stewart is the CMO of Wedge Brands, a private equity firm managing a portfolio of surf and snow brands that includes Xcel Wetsuits. Prior to Wedge, Ian was the CMO of TOMS Shoes, VP Marketing UGG, and VP Marketing Converse. Ian has also worked in marketing roles at MTV and Coca-Cola.

Connect with Ian on Linkedin: https://www.linkedin.com/in/iansb77/

Check out Xcel Wetsuits here: https://xcelwetsuits.com/ 

Check out here: https://wedgebrands.com/

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

We’re ringing in episode 50 with leadership and marketing insights from Global President of Kenneth Cole, Jed Berger. Listen in as Jed breaks down the multi-decade evolution of Kenneth Cole and how he’s using his entrepreneurial mindset to help the legacy brand continue to evolve with the changing demands of the young professional. Jed also shares how he’s focused on supporting the culture of Kenneth Cole by leading in alignment with brand purpose. 

Some highlights of what we cover:

• How Jed is laying the groundwork as a new leader by focusing on purpose first
• Why Kenneth Cole is focused on social advocacy as part of his brand mission
• How Kenneth Cole’s bootstrapping beginnings impact the brand purpose today
• The importance of incorporating brand values into the product details

About Jed Berger: Jed currently serves as the Global President of Kenneth Cole. Formerly, he was the Global Chief Marketing Officer for the Foot Locker family of brands, where he also led business areas such as licensing, digital and product development. Career highlights include creating Foot Locker’s award-winning “Approved” campaign and the “Week of Greatness,” launching their loyalty program and their incubator Greenhouse, and many of the company’s investments.

Learn more about Kenneth Cole and Jed here:

Kenneth Cole:

Twitter: https://twitter.com/kennethcole

IG: https://www.instagram.com/kennethcole/

LinkedIn: https://www.linkedin.com/company/kenneth-cole-productions/

Jed Berger:

Twitter: https://twitter.com/jedberger?lang=en

IG: https://www.instagram.com/jed.berger/?hl=en

LinkedIn: https://www.linkedin.com/in/jed-berger-273b734/

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

High quality products demand a perfect environment to thrive. Chief Marketing Officer of Grove Bags, Lance Lambert says that perfection can be obtained with a little bit of science, a keen eye for details, and a lot of handshakes. This week Lance and I are discussing how Grove Bags is showcasing the passion of the cannabis community with the perfect storage system that outperforms stereotypical jars and baggies on every level. Lance shares how his grassroots marketing efforts are focused on navigating the Wild West of the booming cannabis industry through education, establishing trust with growers, and breaking stereotypes along the way.

Some highlights of what we cover:

• How stereotypical sandwich bags impact the highest quality cannabis
• Why you’ll never see a Grove Bags ad on Facebook
• The details of Lance’s bottom-up and top-down marketing strategy
• How Grove Bags is disrupting the perception of cannabis users and demanding industry innovation

Lance C. Lambert spent years cultivating brands and telling stories in the digital media and marketing space prior to shifting his expertise to the legal cannabis industry in 2013. He has had a strong focus on marketing and business development ever since, taking several brands global. In 2022, he was named Chief Marketing Officer at Grove Bags, where he was tasked with growing the company’s footprint at home and abroad. As a cancer survivor having grown up in Northern California, he embraces and actively advocates the benefits of cannabis.

Connect with Lance:

LinkedIn: https://www.linkedin.com/in/lanceclambert/

Grove Bags LinkedIn: https://www.linkedin.com/company/grove-bags/

Grove Bags IG page: https://www.instagram.com/grovebag

Grove Bags YouTube page: https://www.youtube.com/channel/UCA6-oCo8HcL_0xQqver4-FA

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

How can a crazy amount of horseradish be the key to creating an unforgettable brand experience? According to St. Elmo Steak House, they’re just giving people what they want. This week my guest is St. Elmo’s VP of Marketing and self-proclaimed “Shrimp Cocktail Hype Man,” Bryn Jones. St. Elmo’s Steak House is legendary in Indianapolis, attracting the NFL elite and celebrity drop ins. We dig into how he and his team are responsible for respecting the legacy of a century old iconic restaurant, while keeping it relevant for today’s customers.

Some highlights of what we cover:

• How St. Elmo’s moved beyond the physical walls of the restaurant and into retail
• Why you’ll never see a St. Elmo Steak House in Las Vegas
• Bryn’s simple formula for engaging content
• How to be a brand that adds value, without being a value brand

About Bryn Jones: He’s the VP of Marketing & Retail for Huse Culinary where he leads marketing for four restaurant brands as well as sales and marketing for St. Elmo Steak House retail food items and ready to pour cocktails. He is also a partner of HCBJ Spirits which owns and operates the bottling operation for St. Elmo Cocktails and other emerging spirit brands.

Learn more about St. Elmo’s and purchase a signature cocktail here: https://www.stelmos.com/

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

In part 2, Ryan returns to discuss how The James Brand balances the needs of the knife community, with new audiences, as they reimagine the traditional pocketknife. Today we cover how sweating the details is key to creating a beloved brand. We discuss Ryan’s vision for his products to help people be a little more in the moment. And how the true role of a business is to generate value and distribute it back out to the world. 

Some highlights of what we cover:

• How to navigate a marketing strategy for “dangerous goods”
• Inviting your audience to be “part of the club”
• Why product longevity is important to customer loyalty
• The future of The James Brand and what you carry in your pockets

Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He’s spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children. 

Connect with Ryan:

https://www.facebook.com/coultaire

https://www.linkedin.com/in/ryan-coulter-ab95531/

Learn more about The James Brand:

www.thejamesbrand.com

https://www.instagram.com/thejamesbrand/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

Look in your pocket or bag right now. Go, on…we’ll wait.

Ryan Coulter from The James Brand believes what we carry every day says something about who we are. Do you need to be professional helicopter pilot or a mountaineer for permission to carry a pocketknife? We say, ‘heck no’! The James Brand is challenging traditional ideas of who is part of the modern knife community and why you might want to be a part of it too.

We discuss how The James Brand is making carrying a pocketknife cool for the everyday person outside of the hunting and fishing audience. We dig into audience targeting, product innovation, and how to be a challenger brand in “Knife Town”, Oregon.

Some highlights of what we cover:

• How to find your brand’s white space
• The importance of simplicity in product innovation
• Why The James Brand chose to set up shop in a highly competitive community
• How challenger brand’s have unique permissions legacy brands do not

Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He’s spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children. 

Connect with Ryan:

https://www.facebook.com/coultaire

https://www.linkedin.com/in/ryan-coulter-ab95531/

Learn more about The James Brand:

www.thejamesbrand.com

https://www.instagram.com/thejamesbrand/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

Have you ever brought home a new purchase, only to realize the product designers really missed the mark? We might even say aloud, “what were they THINKING?” My latest guest has created tools and practices every business can employ to avoid these disastrous experiences. The tool is empathy. On this week’s episode Michael Ventura an author, speaker, and empathy facilitator, joins me to discuss how he’s fine-tuned a methodology to turn human understanding into an invaluable business tool.

Some highlights of what we cover:

• How empathy can be a revenue driver for businesses developing products or services
• How to ensure empathy practices become part of company culture
• How to create a welcoming environment for consumers to share their deepest concerns

About Michael Ventura:

For over two decades, Michael Ventura has worked as a leader, facilitator, and educator. Concepts and tools from his first book, Applied Empathy (Simon & Schuster, 2018) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration. His work focuses on helping leaders and their teams to practice empathy as a means to deepen connection and catalyze change.

Michael's methods have been heralded as a touchstone in a new era of leadership development. Whether working individually, with teams, or societally, he is a committed steward to the positive, transformative power of empathy.

You can connect with Michael in the following ways:

Website: www.MichaelVentura.co

Archive: www.ConsolidatedEggs.com

Instagram: www.instagram.com/themichaelventura

LinkedIn: linkedin.com/in/mvmvmv/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

On our last episode Michael Ventura shared how his methodology of marketing helped organizations navigate change, improve customer experience, and generate revenue. But as Uncle Ben famously said, “with great power, comes great responsibility.” Listen in as Michael returns to discuss the social responsibility of marketing with empathy and how you can maintain your moral code while gaining powerful insights and being a value to your brand.

Some highlights of what we cover:

• The three types of empathy and how to use them
• The difference between manipulation and understanding
• How to reform your questions for deeper insights
• The true value of a good consultant

About Michael Ventura:

For over two decades, Michael Ventura has worked as a leader, facilitator, and educator. Concepts and tools from his first book, Applied Empathy (Simon & Schuster, 2018) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration. His work focuses on helping leaders and their teams to practice empathy as a means to deepen connection and catalyze change.

Michael's methods have been heralded as a touchstone in a new era of leadership development. Whether working individually, with teams, or societally, he is a committed steward to the positive, transformative power of empathy.

You can connect with Michael in the following ways:

Website: www.MichaelVentura.co

Archive: www.ConsolidatedEggs.com

Instagram: www.instagram.com/themichaelventura

LinkedIn: linkedin.com/in/mvmvmv/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

To start a BBQ restaurant, do you need a passion for food or a passion for opportunity? Restaurateur Thomas Ward has both. He grew up immersed in the food industry and honed his skill for entrepreneurship with his flagship bbq joint called Pig Floyd’s Urban BBQ. In this episode we explore how he cultivated his passion for building businesses and assessing risks – both in business and on the menu. We’ll also dig into how Thomas motivates his employees to stay and actually be excited for new restaurant openings – a rarity in today’s restaurant scene.

Some highlights of what we cover:

• How entrepreneurial grit can lay the groundwork for success
• How Thomas navigated the mindset shift from owner to leader
• The importance of creating brand equity from the start
• Why vulnerability and customer connection are critical for building a brand purpose rooted in truth

About Thomas Ward:

After enjoying success in a food truck endeavor, Thomas Ward (aka “Pig Poppa”) opened his first brick-and-mortar restaurant, Pig Floyd’s Urban BBQ in 2014 in Florida’s Mills 50 district. 

Thomas is working on expanding Pig Floyd’s and transcending the usual restaurant experience. He is also the host of ‘Beyond the Smoke,’ a podcast focusing on the stories and insights of building a business.

Learn more about Pig Floyd’s Urban BBQ here: https://www.pigfloyds.com/

Listen to ‘Beyond the Smoke’ here: https://www.pigfloyds.com/podcast

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

Anyone can create something to sell, but will someone actually buy it? That’s the golden question for VC co-founder Drew Leahy and his team at Hawke Ventures. On today’s episode of Uncooked, we’re diving into how this marketing-savvy firm finds great businesses to invest in and how having a marketing team on your side from day one can make or break a startup’s success. If you’re in the early stages of your business or looking for investors, you won’t want to miss this conversation.

Some highlights of what we cover:

• How an investor can provide more resources than just a paycheck
• Questions you should be ready to answer when looking for an investor
• Why it’s never too early to create a brand purpose statement
• The 3-ingredient formula for outmaneuvering your competition

About Drew Leahy:

Drew Leahy is a 2-time venture-backed operator and 2-time founder, who has managed 2 family offices and is now the managing partner of 2 funds at Hawke Ventures. With currently $30M AUM, Drew works with founders on growth marketing and product-market-fit. On the community and impact side, Drew runs the Hawke Fellows Diversity program where he teaches 2 cohorts of venture capital training a year, runs the FAMILY MONIES podcast for family offices and venture capital, and sat on the board of MusicUnites in Los Angeles for 8 years. He currently lives in Denver, CO with his fiance and dog Zoe, loves to snowboard and play music, and you will definitely catch him at concerts.

You can connect with Drew in the following ways:

Linkedin: https://www.linkedin.com/in/drewleahy/

Twitter: twitter.com/hawkeventures

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

You know what they say, a way to a consumer’s wallet is… through their heart? At least that’s what emotional marketing expert Brian Gregory has found when creating Admanity’s algorithm for The ADMANITY® Protocol. In this episode of Uncooked we’re diving into the feelings behind the decisions we make and how technology can help us break down the emotions of our customers into a formula for marketing success.

Some highlights of what we cover:

• Why finding the right formula is critical for marketing success
• How to trigger customer emotions in a positive way
• The power of the inner child when it comes to purchasing power
• How to use technology to build your branding toolbox

FREE OFFER TO LISTENERS OF UNCOOKED:

To get your own ADMANITY Brand Analysis on YOUR brand, all you have to do is request a FREE assessment. Simply write to info@admanity.com, say you’re a listener of Uncooked and request one.  Please make sure we have your first name, last name and the email you'd like us to send the free link to.  Emails only please. We cannot send to social media profiles or text it.  Absolutely FREE.  NO Obligation. After your test is complete, you'll gain free access to your own brand's materials in your private, digital portal. You'll also gain access to over 200 million high-resolution stock photos that you can instantly download for just pennies on the dollar!

About Brian Gregory:

Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don’t Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics. You can learn more about Brian and Admanity at www.admanity.com

Hey listeners✋🏼, send a voice message to Uncooked to tell us about your test results!

Click here: Uncooked: A Marketing Insights Podcast - Speaky (thespeaky.com)

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

Asking for feedback is only the first step of truly hearing what your customers have to say. Instreamatic CEO, Stas Tushinskiy, says his organization is here to “help brands find truth from voice,” and we’re here for it. This week on Uncooked, Stas and I are exploring new ways technology is closing the communication gap between brands and consumers as well as how your organization can strengthen your listening abilities and help loyal customers see the humanity behind your brand.

Some highlights of what we cover:

• How voice ads are creating real-time conversations between customers and brands
• Why it’s important to focus on the “messy middle” of consumer feedback
• How highly specified feedback creates an opportunity for micro shifts in messaging
• The new role AI can play in your marketing department

About Stas Tushinskiy:

Stas Tushinskiy is CEO and Co-Founder of Instreamatic, based in Palo Alto, CA. Prior to Instreamatic, Stas built a leading digital audio ads sales house in Eastern Europe.

Connect with Stas on Linkedin:

https://www.linkedin.com/in/stas-t/

https://www.linkedin.com/company/instreamatic

You can learn more about Instreamatic here: www.instreamatic.com

Start a conversation with us using our new Speaky link: https://thespeaky.com/voice/TEVUMCLE/?r=628710

Get your own Speaky link here: thespeaky.com

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

There’s a reason why wine is often associated with simple, refined pleasures. At the root of any winery business is a passion for simplicity, which Dave Miner communicates in his brand purpose of “fermenting grapes into wine and making people happy.” This week on Uncooked, I’m sitting down with the founder of Miner Family Wines, a Napa Valley Winery specializing in unforgettable wine experiences that lend themselves to long-term customer loyalty.  

Some highlights of what we cover:

• How simplicity and refinement can be communicated in business systems and brand purpose
• Why entrepreneurship can be a delicate balance of risk and confidence
• How to apply lessons from Jazz music to your customer experience
• Why Dave loves innovation but sticks to tradition within his organization
• What a wine-stained guitar can do for long-term customer loyalty

About Dave Miner:

Dave Miner, born and raised in Chicago, lived for several years in Southern California before staking his claim in Napa Valley. Though he had grown up with an appreciation of good wine, it was a mixed case given to him as a 21st birthday gift that got his collection going, or as he puts it, his “habit formed.” Still, he says it never even crossed his mind to work in the wine industry until his uncle called upon him to help run his new venture. We’re sure glad he said yes! So, after several years spent working in the software industry, Dave made the switch and began his odyssey in the wine business in 1993 as President of Oakville Ranch Vineyards.

In 1999, he purchased the winery facility and launched his label, beginning with the 1996 vintage, to critical acclaim and quickly solidified his position as a serious new vintner in Oakville.

You can learn more about Miner Family Wines here: https://minerwines.com/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

Over the past few months we’ve had riveting conversations with brands who have mastered the art of brand loyalty. We’ve discovered the value of customer experience, created insta-worthy FOMO and explored the nuances of neuromarketing. All while striving to answer the ultimate question: how do we get customers to fall in love with our brand or service? In this week’s episode we’re recapping the sage lessons we’ve learned in our customer-centric journey so far.

Some highlights of what we cover:

• How to use brand purpose as a guide to make key business decisions with Leeway Home
• Why understanding the science of attraction can help you attract customers and create brand loyalty with Prince Ghuman, co-author of Blindsight
• What it looks like to create a company based on representation and change with BE.U.TYMRK.D co-founders Shellise Josephs and Kadene Brown
• The importance of focusing on customer experience with Wood Fire Food Co.
• How to build a business based on how you want your customers to feel with Gideon’s Bakehouse

Listen to the full episodes of Season 2 so far:

• Leeway Home (P.1): Unboxing Consumer Needs Through Customization: https://podcasts.apple.com/us/podcast/leeway-home-p-1-unboxing-consumer-needs-through-customization/id1535090919?i=1000544916467
• Leeway Home (P.2): Unboxing Consumer Needs Through Customization: https://podcasts.apple.com/us/podcast/leeway-home-p-2-unboxing-consumer-needs-through-customization/id1535090919?i=1000548216046
• Blindsight (P.1): The Science Behind Why Consumers Really Buy: https://podcasts.apple.com/us/podcast/blindsight-p-1-the-science-behind-why-consumers-really-buy/id1535090919?i=1000549642433

• Blindsight (P.2): The Science Behind Why Consumers Really Buy: https://podcasts.apple.com/us/podcast/blindsight-p-2-the-science-behind-why-consumers-really-buy/id1535090919?i=1000550452519
• U.TYMRK.D (P.1): Setting A New Standard for Beauty: https://podcasts.apple.com/us/podcast/be-u-tymrk-d-p-1-setting-a-new-standard-for-beauty/id1535090919?i=1000551942320
• U.TYMRK.D (P.2): Setting A New Standard for Beauty: https://podcasts.apple.com/us/podcast/be-u-tymrk-d-p-2-setting-a-new-standard-for-beauty/id1535090919?i=1000552559979
• Wood Fire Food (P.1): A Three Ingredient Story of Brand Loyalty: https://podcasts.apple.com/us/podcast/wood-fire-food-p-1-a-three-ingredient-story-of-brand-loyalty/id1535090919?i=1000555582037
• Wood Fire Food (P.2): A Three Ingredient Story of Brand Loyalty: https://podcasts.apple.com/us/podcast/wood-fire-food-p-2-a-three-ingredient-story-of-brand-loyalty/id1535090919?i=1000556270828
• Gideon’s Bakehouse: A Palatable Love Letter To A Community: https://podcasts.apple.com/us/podcast/gideons-bakehouse-a-palatable-love-letter-to-a-community/id1535090919?i=1000560254724

Links to our Guests:

• Leeway Home: https://leewayhome.co/
• BEUTYMRKD: https://beutymrkd.com/
• Prince Ghuman: https://www.popneuro.com/
• Wood Fire Food: https://www.woodfirefoodco.com/
• Gideon’s Bakehouse: https://www.gideonsbakehouse.com

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

This week baker, creative and self-appointed “Sublime Prince of the Esoteric Order of Cookie” Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon’s Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attributes the addition of an immersive Disney Springs location to the groundswell of loyal customers of The East End Market in Orlando. We’ll break down insights into the role of social media and the platform he’s built for creativity and experiential branding so unique - it stands out even among the magic of Disney. This is a story about a kid baker from 1898 called Gideon and a palatable love letter to a Central Florida community.

Some highlights of what we cover:

• How an immersive experience started with understanding how Steve wanted people to feel in his space
• How the Gideon’s Bakehouse brand reveals their raw truth in obsessing over the visual details
• Why a bakery is just the beginning of the Gideon story

About Steve Lewis:

Steve is the owner and creator of Gideon’s Bakehouse. His story began in sadness at a young age when he realized his community was lacking a great chocolate chip cookie. As a result, he is the one that took 15 years to create the Gideon’s Cookie because A) it is a uniquely difficult recipe or B) he is a terrible baker. The truth likely lies between the two. He will tell you the secret ingredient in a Gideon’s Cookie is his tears. Outside of the kitchen, Steve is a vocal music major that enjoys photography, collecting books, and watching cartoons. He loves all animals and has two weird cats, Vincent the Poet, and Savant the White.

Check out Gideon’s here:

https://gideonsbakehouse.com/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.

Have you ever looked around and realized that you never wanted a moment to end? This week Chef Daniel Sabia returns to discuss how he cultivates those moments by understanding what his ideal client wants out of a food experience. He shares how he overcame the fears and uncertainties that come with entrepreneurship by focusing on his vision of a stronger community connected by food. Tune in to discover why transparency is key and how you can create a cohesive, on-brand message for all prospects by focusing on your ideal client first.

Some highlights of what we cover:

• How to categorize and identify ideal client behavior
• How Daniel’s “in the moment” style raises the stakes of a dining experience
• Why it’s critical to look at your business and ask how can it be a bigger platform to support other creators
• The importance of collaborating with “competitors” to build a tight-knit community of sustainable businesses who support each other

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host of Uncooked specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or email her at: jacqueline@brandcrudo.com.

About Chef Daniel Sabia:

After two decades of experience in fine-dining professional kitchens and luxury events, Chef Daniel Sabia established Wood Fire Food in 2018 with a desire to cultivate deeper connections between food producers and eaters by blending his passion for design, open fire cooking, community, and localized food, to transform the dining experience.

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

Check out Wood Fire Food here:

• Website: https://www.woodfirefoodco.com/
• Email: info@woodfirefoodco.com
• Pinterest: https://www.pinterest.com/woodfirefood/_created/
• Instagram: https://www.facebook.com/WoodFireFood.co
• Daniel Instagram:https://www.instagram.com/danieltasabia/
• Facebook: https://www.instagram.com/wood_fire_food/?hl=en
• TikTok: https://vm.tiktok.com/ZMRoDvuJL/
• Youtube: https://www.youtube.com/channel/UCWg2POr8sjoJSp134Z4GmRQ
• Linked-In: https://www.linkedin.com/company/wood-fire-food/?viewAsMember=true
• The Knot: https://www.theknot.com/marketplace/wood-fire-food-tarrytown-ny-2042322
• Wedding Wire: https://www.weddingwire.com/biz/wood-fire-food/3abc427b49862bec.html

Linktree: https://linktr.ee/wood_fire_food

See omnystudio.com/listener for privacy information.

Why would you hire just any food catering company, when you can hire a team dedicated to building memories around three simple ingredients: wood, fire and food? This week I’m sitting down with Chef Daniel Sabia, founder of the full-service, farm-to-table experiential caterer called Wood Fire Food Company. He shares how he built a successful business through word-of-mouth, Instagram, and letting his food tell the story. Tune in to discover how highly curated customer experiences and a solid Instagram grid, created anticipation and excitement that fueled their fast-paced growth.

Some highlights of what we cover:

• Why it’s important to listen to where your business journey is taking you
• The benefits of using brand purpose to filter out business you DON’T want
• How your history can impact your brand values
• How you can start a business by knowing what you hate and doing the opposite

About Chef Daniel Sabia:

After two decades of experience in fine-dining professional kitchens and luxury events, Chef Daniel Sabia established Wood Fire Food in 2018 with a desire to cultivate deeper connections between food producers and eaters by blending his passion for design, open fire cooking, community, and localized food, to transform the dining experience.

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

Check out Wood Fire Food here:

• Website: https://www.woodfirefoodco.com/
• Email: info@woodfirefoodco.com
• Pinterest: https://www.pinterest.com/woodfirefood/_created/
• Instagram: https://www.facebook.com/WoodFireFood.co
• Daniel Instagram:https://www.instagram.com/danieltasabia/
• Facebook: https://www.instagram.com/wood_fire_food/?hl=en
• TikTok: https://vm.tiktok.com/ZMRoDvuJL/
• Youtube: https://www.youtube.com/channel/UCWg2POr8sjoJSp134Z4GmRQ
• Linked-In: https://www.linkedin.com/company/wood-fire-food/?viewAsMember=true
• The Knot: https://www.theknot.com/marketplace/wood-fire-food-tarrytown-ny-2042322
• Wedding Wire: https://www.weddingwire.com/biz/wood-fire-food/3abc427b49862bec.html
• Linktree: https://linktr.ee/wood_fire_food

See omnystudio.com/listener for privacy information.

Shellise Josephs and Kadene Brown return to discuss how they created a product based on purpose and value for Black women. During our discussion, Shellise and Kadene share the importance of marketplace disruption, their desire to collaborate and other black beauty brands, and how to develop and navigate relationships with customers and collaborators alike.  

Some highlights of what we cover:

• Why it’s important to surround your business with supportive advisors
• How representation in an under-served market creates brand loyalty
• Why “community over competition” isn’t just a buzzword
• How to develop a sound launch strategy with customer representation in mind

Check them out: https://beutymrkd.com/

About Shellise and Kadene:

Shellise Josephs is the Co-Founder of BE.U.TYRK.D and an Executive Director at Morgan Stanley. Shellise has a B.S. in Finance from the University at Buffalo and an M.S. in Finance from John Hopkins University. She has over 10 years of experience in Financial Services and Consumer Regulations.

You can connect with Shellise via Linkedin:

https://www.linkedin.com/in/shellisejosephs/

Kadene Brown is the Co-Founder of BE.U.TYMRK.D and a Senior Manager at Morgan Stanley. Kadene has a B.S. in Finance and Marketing from Suffolk University and an MBA from Fordham University. She has over 10 years of experience in Financial Services and Big 4 Consulting.

You can connect with Kadene via Linkedin:

https://www.linkedin.com/in/kadeneybrown/

If you’re a brand who needs a strategic unlock, contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

See omnystudio.com/listener for privacy information.