Waves Clips

How can marketers stay ahead of changing trends in the industry? Alyssa Yuhas, Futurist, shares her tips, including: how to identify signals, how to scan, where to watch for emerging trends and more. Alyssa also shares the approach Arcade, a digital marketing agency, uses to stay up-to-date on potential changes in the industry. 

Clip from: Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Futurist

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

The digital marketing world waits for no one. Unless you keep up, you’ll get run over. So, how do you stay ahead of the curve? Alyssa shares tips digital marketers can start using today to stay ahead of trends, watch for changes in the industry and pivot with intention. 

Clip from: Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Futurist

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Digital marketing trends often start in other industries. Something will change in finance, or healthcare, and suddenly it is creeping into our strategic work. Alyssa Yuhas isn’t surprised. Her work as a Futurist means she closely watches how everything connects when it comes to trends. Learn how to watch for and identify early trends and use the STEEP-V approach in this clip. 

Clip from: Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Futurist

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

What opportunities does generative AI create for marketers and content creators? Maria shares creative strategies marketers can use to leverage generative AI beyond copywriting. She also shares how much editing to expect when using AI tools. Examples include: Using AI to build a marketing strategy, content plan, personalization techniques and more. 

Clip from: Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

How can you get what you want from ChatGPT or similar generative AI tools? Maria shares tips to get the exact style of content you want from these tools. From the tone, audience, goal and length, Maria shares strategies she uses to get the exact style of copy she needs for any given project. 

Clip from: Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Will AI replace digital marketers? Maris argues it will only replace marketers who don’t learn how to use AI programs. SEO, research, brainstorming… All of these AI functions can help marketers become more efficient and creative. 

Clip from: Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Some early advice we were given: Nobody gives a sh*t about an agency’s social media. That line turned into our secret weapon in the digital marketing agency space. Here’s how we use social media to attract clients, top talent and stay current in the space. 

Clip from: You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

If we could do it all again, as leaders and business owners, what would we change? Mike shares the importance of networking with peers early and how to create reciprocal value with mentors. Mitzi shares about her confidence journey and the thing she wishes she’d started doing sooner.  

Clip from: You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

In the 5 years Mike and Mitzi have run Arcade, what were the biggest challenges? How did they overcome the challenges, and what ones are they still working through? Mike and Mitzi share valuable insights for entrepreneurs who want to build a business that lasts.

Clip from: You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

How can you make an email newsletter your subscribers will actually open? Lia Haberman shares advice and strategies she used to build her newsletter to an award-winning status in this clip. She shares what creators can do to create newsletter their subscribers will open and engage with. 

Clip from: How to Write a Newsletter Your Subscribers Will Actually Open with Lia Haberman, founder of ICYMI

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Are creator programs worth it? Lia Haberman explains why more companies are launching creator programs and how creators can lean into these unique opportunities to future-proof their careers. Plus, she shares ways to look at brand deals strategically, where to find long-term opportunities, and different ways creators can use their skills to find brand-centered work outside of content creation. 

Clip from: How to Write a Newsletter Your Subscribers Will Actually Open with Lia Haberman, founder of ICYMI

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

With continually changing social media platforms and algorithms, should creators start email newsletters? Email newsletter present an opportunity to own your audience and content, but what other benefits do they have? Lia Haberman explains how to start a newsletter as a creator or influencer. 

Clip from: How to Write a Newsletter Your Subscribers Will Actually Open with Lia Haberman, founder of ICYMI

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

How can you repurpose your YouTube content to use on other social media platforms? Or, how can you take your content from other platforms and use it strategically on YouTube? There are some considerations to make before you hit copy-paste. Latasha James walks through how to repurpose content strategically and get the most out of the work you’ve done.

Clip from: Tips from a YouTube Expert: How Creators Can Leverage the Channel, Repurpose Content & Grow with Latasha James

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Have you wanted to get on YouTube, but have no idea where to start? Or, have an existing channel that just isn’t growing? It’s not too late to start - in fact YouTube audiences continue to grow. Latasha James shares advice for new YouTubers in this clip. Learn how to get started on YouTube and why you should. 

Clip from: Tips from a YouTube Expert: How Creators Can Leverage the Channel, Repurpose Content & Grow with Latasha James

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Will AI replace user-generated content (UGC) creators? Or, does it present an opportunity? Sean, a partnership expert in the creator space, talks about how UGC creators can lean into AI to grow and monetize at scale. He shares tips to partner with AI companies as a content creator. He also shares advice for YouTube creators looking to bring in extra income (the method MrBeast uses) and how to be super savvy with the opportunities available right now. 

Clip from: Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

After a wild couple of years, some creators are finding it harder than ever to secure brand partnerships. What’s going on? Are brand partnerships actually in decline, or are creators not looking in the right places? Sean, a partnership expert in the creator space, shares where the opportunity is right now.

Clip from: Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

What is a creator educator? Most people approach becoming a creator in the conventional way: Trying to become an influencer. But what if you don’t have a huge audience? There’s another, more sustainable way, that is getting more attention: being a creator educator. Here, Cam shares why this path should be the goal of most creators looking to monetize their online presence. 

Clip from: Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

With the rise of AI, where are the opportunities for UGC creators? Sean, a creator partnership expert, shares advice for UGC creators looking to work with brands using AI and grow their business. He also shares a surprising way creators can help brands with their AI generated content.  It's not about fighting AI, but learning how to incorporate it into your process and increase your potential to monetize your content creation and get paid. 

Clip from: Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Do you know why content creators and influencers struggle with burnout and mental health concerns? Making content isn’t easy, especially if the content you create it about your lifestyle. Depending on your mood, you may not want to show up online at all. How can you manage mental health as a social media creator? Cam shares the importance of showing up online in a way that’s sustainable and removed from your personal life. 

Clip from: Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Social platforms aren’t designed for creators, they’re set up for their own priorities. The monetization of creators is not their top priority. This often doesn’t trickle down to the middle class of creators. If you’re a creator looking to monetize your content, Cam suggests tips to start owning your audience and regaining your power. By owning your audience, you prevent losing connection with followers if algorithms change or social media platforms lose popularity. 

Clip from: Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club