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    Williams Mullen's Trending Now: An IP Podcast

    A legal podcast focused on providing innovative companies and investors with important and timely information concerning intangible assets such as patents, trademarks, copyrights, and trade secrets.
    enCelena Waller42 Episodes

    Episodes (42)

    PARALEGAL INSIGHTS: A Collaborative Trademark Practice, Series 4

    PARALEGAL INSIGHTS: A Collaborative Trademark Practice, Series 4

    In this episode of PARALEGAL INSIGHTS, Janet Cho and Elizabeth Davenport discuss what many trademark applicants and registrants are experiencing firsthand – the increase of fraudulent solicitations. An ever-evolving subject, Janet and Elizabeth touch upon what to expect and what to do when you receive one of these solicitations.

    Paralegal Insights: A Collaborative Trademark Practice, Series 3

    Paralegal Insights: A Collaborative Trademark Practice, Series 3

    What is necessary to show use of the mark with products? What to know about Class 9 product specimens? What to know about software specimens?

    Tune into the latest episode of Trending Now - An IP Podcast with Janet Cho and Elizabeth Davenport to learn more about “mastering the product specimen.”

    Branding Management Strategy: Dealing With Trademark Congestion and Depletion

    Branding Management Strategy: Dealing With Trademark Congestion and Depletion

    There are certain issues that brand owners seem to universally struggle to manage. One issue is infringement and unauthorized use of their trademarks, but another interesting phenomenon are the concepts of trademark congestion and depletion.

    In this episode of Trending Now - An IP Podcast, Janet Cho and Courtney Reigel offer some insight for brand owners regarding trademark depletion and congestion, and strategies for taking such developments into account in a brand owner’s management plan.

     

    Utilizing Social Media to Generate IP Value

    Utilizing Social Media to Generate IP Value
    Social media is a great frontier to build and expand brand equity. Companies use it to create brand identities and even brand “personalities.” On the latest episode of Trending Now - An IP Podcast, Courtney Reigel and Ed White offer guidance and caution regarding companies’ use of social media in the modern era, including protection, enforcement, policies and influencer agreements.