Winning With Shopify

Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy.

Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition).

We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage.

Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace!

Key takeaways:
0:00 Introduction
1:37 About today’s episode
2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More
7:03 What Led Hannah to Start a YouTube Channel
10:33 Economics and the Future Of Ecommerce
14:59 What's Your SMART USP?
18:27 The 3 Step Process for Completing Sales on e-commerce
23:57 PPC Marketing: The Process of Change
25:54 Have You Got A Competitive Advantage?
28:46 How To Integrate Your Social Media Channels
32:15 How To Build a Monthly Business on Shopify
34:54 Ask The Influencers: Working With Consumers
35:32 How Do You Convert Influencers' Activity Into Revenue?
41:52 How to get your influencer to endorse your stuff
44:37 Thank you for watching

EcomHannah: https://www.youtube.com/@EcomHannah

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman.

From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit!

Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines.

Key takeaways:
0:00 Introduction
2:00 Introducing BattlBox’s CEO, John Roman
4:12 Why BattlBox was successful
8:17 How To Grow a Business With Influencers
15:33 Don't Be Greedy or Selfish
17:29 How To Win With Your First Influencer
20:01 How To Build a Search Business With Facebook Ads and Google Ads
26:48 How Do You Manage Internal Customer Relations
32:48 How Do You Come Up With Content For Your Company?
38:37 How To Acquire Customers Today

BattlBox: https://www.battlbox.com/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

This week we are joined by Eugene Ravitsky, Founder of Factory Pure. 

Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more!

Key takeaways:
0:00 Introduction
1:43 Welcoming Eugene from Factory Pure
5:58 The business journey
7:08 Drop Shipping: What's the USP?
10:06 How to get out of your web-based business slump?
15:05 How Do We Write Content For Our Business?
18:55 How to Write the Best Product Descriptions?
24:59 How Do You Manage Your Email List?
31:49 Phone Calls: Speaking to your customers
37:53 How to Find Your Marketing System Through Omnisend

Factory Pure: https://factorypure.com/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify!

Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later!

Key takeaways:
0:00 Introduction
1:52 Interview with Sean from Shock Surplus
6:58 Establishing the customer problem
9:59 The Business of Bundling
14:18 The Evolution of Customer Knowledge
19:17 8 myths of SEO
21:57 How Do You Identify Your Customers?
25:18 Travel Marketing: The Outdoor Life
27:59 How to Scale your Business on Shopify
35:00 The Right Place, Right Time
40:33 How to Start a Sales Journey with Email
46:28 How to Win Back Customers From January
50:58 On Contribution & The Future of Email
57:04 The Evolution of Instagram & TikTok

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe?

Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue!

Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating  communication to help you best optimise your engagement with your customers.

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Key takeaways:
0:00 Introduction
3:04 About Rytis & Omnisend
6:43 Two Things We Don't Do Anymore
11:03 SMS Marketing
18:50 Opt-in marketing
22:43 How to Automate Marketing Campaigns with Triggers
26:34 How to Automate Intent on Websites
32:10 How to Automate an Email
36:41 How to Upsell with a Guest checkout
40:05 Shopify & Omnisend: How it works


Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

This week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now!

Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands!

If you’re looking for inspiration on how to create loyalty programs that are working, this episode is not to be missed!


Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win

Key takeaways:
0:00 Introduction
3:31 Loyalty Programs That Are Working On Shopify
4:29 Loyalty Programs in the Fashion Industry
6:58 Loyalty Programs for Pet Brands
11:06 Loyalty Programs for Beauty Brands
15:04 Evolving A Loyalty Program Through Testing
18:19 Building Loyalty within Shopify
21:25 How to Get More Out of Your Loyalty Points
23:41 The Inky List: Best In-Store Rewards
26:14 Alcohol Brand Loyalty Program

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

This week on the show, we are joined by loyalty expert, Jason Leader.

Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more!

If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you!


Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win

Key takeaways:
0:00 Introduction
1:54 About this episode
4:17 Two Things to Know Before Launching a New Loyalty Program
7:02 The things to avoid when launching a loyalty program
10:50 How To Ask Customers the Right Questions
15:13 Loyalty Programs that are working well
22:21 How to Manage the Sales Cycle
26:17 Acquisition Cost of a New Customer
27:11 How much can you discount?
31:06 The Key to Loyalty Email Segmentation
36:46 How Loyalty Programs Link With Influencer Marketing
38:00 The best loyalty strategies for 2024


Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

It’s a brand new year and a brand new series all around building customer loyalty!

In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion.

Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it.

If you’re looking to grow you business in 2024, this episode is for you!


Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win

Key takeaways:
0:00 Introduction
3:38 How to Engage with Shopify's Webinars
5:06 What is Loyalty in Business?
7:57 Loyalty Programs
13:53 Beyond Discounting: The Christian Brand
15:37 Brand Value Destruction
17:29 Black Friday Marketing: Over- discounting
21:24 Build Loyalty Through Social Media
25:23 The challenge of marketing on a web page
27:05 How to Plan for Black Friday and Cyber Week in 2024
27:46 How to get that second order?
30:09 How to Win Back Customers in January
39:10 One of the biggest contributors to e-commerce growth is supermarkets
45:48 Content Creation to build loyalty
48:17 How to reach LoyaltyLion

Website: https://winningwithshopify.com
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify

For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024!

Thank you to everyone that has tuned in this year and for being a part of this incredible community.


Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.

To claim your free offer, go to https://www.alialearn.com/winningwithshopify and book a consultation.

Key takeaways:
0:00 Introduction
1:33 A Crazy Year for e-Commerce
2:51 The Year Ahead: Best Practices
7:53 The Biggest Lessons Learned on Shopify
11:12 Discounts: Don't discount too much
16:02 Challenges Facing e-Commerce Next Year
17:04 The Year Ahead: What to Focus On
19:40 Building Your Brand
20:29 Build Your Brand for Next Year
21:39 Shopify Podcast: We're Coming for You Next Year
24:01 A message about the future
25:53 A message for you

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation!

In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be missed!

If you would like to see the slides discussed in today’s episode, search ‘Winning With Shopify’ on Youtube to see the full video.

If you would like to join our next live webinar - go to winningwithshopify.com and sign up to our newsletter to be notified of future events!

Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.

To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.

Key takeaways:
0:00 Introduction
1:34 A Quick Run Through
3:47 Conversion Rates: How to Double your Revenue
4:31 Conversion Rate Optimization
10:01 How to Manage a Low Conversion Rate Website
10:54 The 2.5% to 3% Conversion Rate
11:41 GA4
16:01 How to Increase Your Conversion Rate?
16:40 What is a CRO?
17:33 Q & A
18:04 Don't Overload Your UX With Do's and Dont’s
19:46 4 Sections of Your e-Commerce Site
20:47 How To Get a Customer To Add To Their Shopping Basket
26:15 How To Get A Good Review On An e-commerce Site
28:59 An AI-based recommendation system for clothes
31:36 Shopify: The outfit buying experience
36:06 Free Delivery and How to Get It
38:25 Cross-Sales and Upsell: How Much Information Can You Give
40:52 How To Get More People To Add To Your Shopping Cart
46:02 Baby Push Chair
47:09 Basket Upsells
53:00 Supermarkets: Missed Offers and Missed Sales
54:51 Shopify: How To Increase Sales With A Discount Code?
58:02 Two Ways To Get A Discount On Your First Order With Shopify
1:00:39 Final Comments
1:04:32 Should e-commerce Stores Force You To Download Their App?
1:07:10 Do I need to test my Website?
1:10:29 Testing A B&O CVR
1:12:40 How to get more people to engage with your e-commerce site?
1:15:49 Offering Open Discount Without Annoying Customer
1:16:32 Is There a Good Time of the Year to Test CRO Changes?

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years!

In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling!

Key takeaways:
0:00 Introduction
1:36 Introducing Justin
3:04 Brand Identity
3:53 The Brand Identity for Startups
6:13 How To Test If Your Brand Is Resonating With Your Audience
12:56 Other Ways to Shift Excess Stock
18:43 Black Friday: More exclusive than ever
20:11 The Dopamine Effect
27:15 How Alia Is Helping Your Business
30:04 Supermarket coupons and discounts
32:48 Learning & Contributing to Alia
36:52 How to Get the Most Out of Google Analytics?
39:32 The Story of Alia

Red Beard Creative - www.redbeard-creative.com

Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.

To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

This week we are joined by the one and only, Tyler Farley from Better Than Belts.

Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since.

Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors.

If you are wanting to learn how you can convert more website visitors, this episode is for you!

Key takeaways:
0:00 Introduction
1:42 Better Than Belts
8:45 The Future of Hats
10:14 How To Talk To Your Customers
13:54 How e-commerce companies are using Learning Videos
15:42 In the Elevator With Alia
16:34 Try Your Best: An Alternative to Alia
17:18 Google Metric ROI
22:31 How to Manage Data effectively
29:04 Shopify's Listening to the Majority
30:40 How to Get More Feedback From Your Customers
34:24 90% of VC Money Goes to Meta and Google
38:32 How To Scale Your Company
41:28 The Value of Alia for Website Marketing
45:24 How To Reach Out To Better Than Belts

Better Than Belts - https://betterthanbelts.com

Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.

To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation!

 In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how you can turn more website visitors into customers!

Key takeaways:
0:00 Introduction
1:26 How good is your Conversion Rate?
2:08 About Alialearn
4:12 How to Integrate Learning Into Your Website
7:47 What Kind of Incentives Should You Be Using
14:18 The Importance Of Telling A Story
17:20 How to Build a Learning Experience on Shopify
19:11 How AI is Impacting Business
30:17 Do e-commerce sites benefit from A/B testing?
35:57 How to Customize Your Landing Pages for Inbound Traffic
40:23 How to Start using Alia with your Business

Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.

To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.

Reach out Cory here:
https://twitter.com/corylgill
https://www.linkedin.com/in/corylgill/

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.

Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!

Key takeaways:
0:00 Introduction
1:24 Influencer Marketing With London Filmmaker, Michael Thomas
4:15 Why a lot of content creators don’t like the term ‘influencer’
7:08 What Do You Post On Instagram?
9:22 The Importance of Personal Content
11:23 How To Build a Campaign With a Brand
13:57 How To Work With Content Creators
17:26 Creating agreements with Content Creators & Influencers
19:58 Content for an E-commerce Brand
22:19 How to Find an Influencer to Work With
25:30 Meeting Influencers/Content Creators before working with them
33:06 When Things Go Wrong
36:06 Content Creators: If the Campaign Goes Wrong, Just Move On
41:43 The Art of Content Development

London Viewpoints - https://www.instagram.com/londonviewpoints

If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.

Book a call with Brett here: https://afluencer.com/wws

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify

Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working?

These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare!

Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares her insights, stories and how you can work with Influencers effectively within your business.

Key takeaways:
0:00 Introduction
1:46 Influencer Marketing Webinar
2:36 About Rebecca & Conscious Skincare
7:07 Teeth Cleansing Made by a Single Person
9:30 What Would You Wish You Had Said To Your Past Self?
9:59 Self-Limiting Beliefs
12:20 Feast and Famine in the Marketing Industry
12:54 How seasonal are your products?
15:31 Exploring Subscriptions and Refill Systems
19:09 Working with Influencers
26:20 The Real Problems With Working With Influencers
28:23 When to Scale a Business?
30:49 What's The Difference Between Influencers and Content Creators?
34:40 How to Work Long Term With Influencers
41:47 What Success Looks Like When Working With Influencers

Conscious Skincare - https://conscious-skincare.com

If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.

Book a call with Brett here: https://afluencer.com/wws/

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

This week we are talking to Content Creator and Influencer, Rachael Levine from Tripping Millennial.

Rachael & Nick discuss how to start a business on Youtube, How To Work With Influencers, How long you should be working with Influencer’s for, how to get more out of working with content creators and much, much more!

If you’re curious to know the do’s and don’t of working with Influencers, this one is for you!

Key takeaways:
0:00 Introduction
1:46 Rachael on Tripping Millennial
2:14 Tripping Millennial on Taking a Gap Year
3:49 In the Elevator With Rich People
5:44 How to Start a Business on YouTube?
6:44 A Content Creator or an Influencer?
8:46 How to Find The Right Balance Between Influencing and working
11:14 How To Work With Influencers
13:06 How Long Term Do You Want to Work With a Brand?
14:38 How to Get More Out of Content Creators
17:35 Celebrity Influencers on Paid Content
19:10 Have You Worked With Influencers?
25:15 The Do's and Don'ts of Working With Brands
26:47 How To Get Your Money Back From a Brand
29:28 TikTok: An Influencers Contract With A Brand
33:07 How Do Brands Find Influencers?
36:12 How To Reach Out To Brands
40:07 How to Reach Out to a Brand on a Medium
44:10 How to Reach Out to a Brand With Tripping Millennial

Tripping Millennial - www.trippingmillennial.com

If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.

Book a call with Brett here: afluencer.com/wws

Website: winningwithshopify.com
YouTube: @winningwithshopify
Instagram: @winning_with_shopify
TikTok: @winningwithshopify

This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens.

Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing.

If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed!

Key takeaways:
0:00 Introduction
2:24 How Afluencer was created
4:54 The evolution of affiliate marketing
8:16 How to choose and reach out to the right influencer
13:10 How to adjust your strategy with influencers during peak season
18:34 How to work influencer marketing into your channels
24:47 The formula to working out the rate to pay Influencers
28:01 How to avoid paid follower profiles
33:28 How to avoid things going wrong with Influencer Marketing
36:17 The expectation of Influencer Marketing

If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.

Book a call with Brett here: afluencer.com/wws

Website: https://winningwithshopify.com
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify

If you are looking to create an email marketing strategy that works and learn how to develop your brand’s tone of voice, this episode is not to be missed!

In this episode we are joined by Clay Imports, who offer an authentic selection of handcrafted tiles and home goods consisting of high-quality materials and sustainable designs.

The CEO, Nick, and Head of Growth & Marketing, Jeanne, join us to share their expertise in building and scaling a show stopping brand.

We discuss; sourcing products, how to effectively create and distribute marketing content, segmenting customer audiences, how to get repeat orders from customers, the importance of telling a story, and how to create an email marketing strategy that works!

Key takeaways:
0:00 Introduction
2:35 About Clay Imports
5:14 Sourcing products
6:37 How to effectively create and distribute marketing content to build a loyal fan base.
10:24 Knowing and segmenting customer audiences
14:26 How to get repeat orders from customers
17:55 The importance of telling a story
19:14 Clay Imports Email Marketing Strategy
36:46 How to create the right keywords

Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

This week on the show we are joined by Dr Stephanie Schull, the Founder of KegelBell.

Stephanie shares her story of creating and taking a product to market in the medical space with very little investment.

She shares how to market a business on a budget and how you can build and leverage a community through email to help take your business to the next level.

Key takeaways:
0:00 Introduction
2:32 About Dr Stephanie Schull and KegelBell
4:36 Creating a product and learning along the way
7:02 What channels KegelBell started marketing on
10:06 Optimising a welcome email series
12:35 Delegating to other people
16:03 Producing video content on a budget
23:38 How the KegelBell brand was created
29:58 Figuring out how to upsell and increase lifetime value

Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

This week we are joined by Mike Traynor, Wine Specialist and Founder of Traynor Vineyards!

Mike shares his journey of being in the wine business for the last 25 years, and how he evolved his business into online commerce in a big way via Shopify during Covid.

Now, Traynor Vineyards do a lot of business via their Shopify store, Mike shares creative ways to grow your email marketing list and engage with your community through multiple channels.

Key takeaways:
0:00 Introduction
2:08 About Mike Traynor & Traynor Vineyard
4:45 Managing wine inventory levels
7:19 The power of storytelling in marketing
12:30 How Traynor Vineyard hires the right talent
14:13 Leveraging Shopify POS in-store
15:46 Effective ways to build a newsletter list
18:02 Traynor Vineyard’s email strategy
20:58 Getting creative with selling through multiple channels
25:27 Creating a membership for your business
34:17 How Traynor Vineyard prepares for peak seasons

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