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    You and the Music Business

    Empowering music creators in becoming successful entrepreneurs, finding balance and joy in today's industry. Presented by Tara Shannon and hosted by Jessica Pearson and Sam Stone, these three boss ladies answer all your questions on the music industry that will inform and encourage you on your musical journey.


    en-ca18 Episodes

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    Episodes (18)

    The Spookiest Topic... Streaming!

    The Spookiest Topic... Streaming!

    Welcome to "YOU and the Music Business" - a podcast to empower music creators in becoming successful entrepreneurs.
     
     In this new season, co-hosts Jessica Pearson and Sam Stone bring YOUR questions to the table and CEO of Willow Sound Records and author of "You and the Music Business", Tara Shannon shares her expert advice. 
     
     Want to ask a question, share a story or have a topic you'd like us to discuss on the show? Send an email to admin@syndicutmusic.com!

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caOctober 31, 2023

    Music or Merch?

    Music or Merch?

    Welcome to "YOU and the Music Business" - a podcast to empower music creators in becoming successful entrepreneurs.
     
     In this new season, co-hosts Jessica Pearson and Sam Stone bring YOUR questions to the table and CEO of Willow Sound Records and author of "You and the Music Business", Tara Shannon shares her expert advice. 
     
     Want to ask a question, share a story or have a topic you'd like us to discuss on the show? Send an email to admin@syndicutmusic.com!

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caOctober 31, 2023

    Should I Build A Home Studio?

    Should I Build A Home Studio?

    Welcome to "YOU and the Music Business" - a podcast to empower music creators in becoming successful entrepreneurs.
     
     In this new season, co-hosts Jessica Pearson and Sam Stone bring YOUR questions to the table and CEO of Willow Sound Records and author of "You and the Music Business", Tara Shannon shares her expert advice.  Today we discuss the pros and cons of building a home studio.
     
     Want to ask a question, share a story or have a topic you'd like us to discuss on the show? Send an email to admin@syndicutmusic.com!

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caOctober 17, 2023

    Creating the Creative Space

    Creating the Creative Space

    Welcome to "YOU and the Music Business" - a podcast to empower music creators in becoming successful entrepreneurs.
     
    In this new season, co-hosts Jessica Pearson and Sam Stone bring YOUR questions to the table and CEO of Willow Sound Records and author of "You and the Music Business", Tara Shannon shares her expert advice. 
     
     Want to ask a question, share a story or have a topic you'd like us to discuss on the show? Send an email to admin@syndicutmusic.com!

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caOctober 17, 2023

    Welcome to Season Two!

    Welcome to Season Two!

    Welcome to "YOU and the Music Business" - a podcast to empower music creators in becoming successful entrepreneurs.

    In this new season, co-hosts Jessica Pearson and Sam Stone bring YOUR questions to the table and CEO of Willow Sound Records and author of "You and the Music Business", Tara Shannon shares her expert advice. 

    Want to ask a question, share a story or have a topic you'd like us to discuss on the show? Send an email to admin@syndicutmusic.com.

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caOctober 03, 2023

    EP12: How Important Is Cover Art?

    EP12: How Important Is Cover Art?

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.
     
     In this episode, our hosts Sam, Tara, Jessica and Mikayla discuss the importance of cover art.  Learn what cover art is, how to make yours stand out above the rest, and the importance of staying on brand.
     
    Whether you need cover art for your EP, Album or Singles, knowing how to get the best art for your music and staying on brand is important. 
     
     What You'll Discover
     
    - What is cover art?
    - How important is branding when it comes to your art?
    - DIY cover art ideas.
    - How to find the right photographers to work with.

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caAugust 23, 2023

    EP11: There's Nothing Like A Good Music Festival

    EP11: There's Nothing Like A Good Music Festival

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara and Jessica talk about music festivals.  Learn about the application process, what assets you will need to apply and what the artistic directors are looking for, and how to find the right music festivals for you.

    Application season is fast approaching and this episode will give you all the tools you'll need to be prepared to apply to music festivals.

    What You'll Discover

    - What assets you will need to include in your applications
    - How to find the right music festivals to apply to
    - The importance of meet and greets
    - EPK's, what it stands for and what to include in them

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caJuly 25, 2023

    EP10: The World of Music Conferences

    EP10: The World of Music Conferences

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara and Jessica chat about preparing for attending a music conference. Learn what music conferences are, the do's and don'ts of attending one, and when you should consider going to a music conference.

    If it's your first time attending a music conference or you're a regular attendee, this episode will give you the knowledge you'll need to professionally network at your next music conference.

    What You'll Discover

    Creating a conference blueprint

    What music conferences are good for

    The do's and don'ts

    Helpful tips on how to make your first conference a success

    Which conferences you should be attending

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caJuly 11, 2023

    EP9: Branding, Branding and more Branding

    EP9: Branding, Branding and more Branding

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara and Jessica deep dive into the world of branding. Learn tips and tools to discover your brand identity, the difference between your musical style and what your brand is, and how to start to identify your brand.

    If you're just starting out, re-creating yourself and your music or just wanting to narrow in on your brand, this episode will  help you develop and define your brand identity.

    What You'll Discover

    What branding is NOT

    What people say about you when you're not in the room

    The expression of you

    Three questions to help you line up the feeling of you and your brand

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caJune 27, 2023

    EP8: Warning! Warning! About To Go Viral!

    EP8: Warning! Warning! About To Go Viral!

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara, Jessica and their musical guest, Mikayla Menzies, talk about their experiences going viral.  Learn about the harsh reality of going viral on social media, the toll it has on the mental health of artists, and what being a content creator means.

    If you're worried about going viral, this episode can shed light on the good and the bad as well as help you learn how to "discover" your musical career rather than "chase" it.

    What You'll Discover

    The 4 C's of being a content creator

    The toll social media has on artists mental health

    How artists worked pre social media

    The ATM method

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caJune 13, 2023

    EP7: My Team... Where Do I Start?

    EP7: My Team... Where Do I Start?

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara, and Jessica chat about the job of managers and booking agents. Learn when you should start looking for a manager, what a managers job actually entails, and how to properly vet someone you are hiring.

    If you're feeling overwhelmed and not sure if you should hire a manager or booking agent, this episode will guide you in the right direction.

    What You'll Discover

    When to hire a manager or booking agent

    The role of these two jobs and what they entail

    Having a champion

    How to find a manager or booking agent

    The importance of networking

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    EP6: You Made It!

    EP6: You Made It!

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara, and Jessica discuss the myth of "making it".  Learn the truth behind "overnight" fame,  what signing a record deal really means, and finding what your version of success is.

    Whether you dream of topping the charts, performing on renowned stages, or creating a sustainable career doing what you love, this episode will give you the tools to discover what success means to you.

    What You'll Discover

    What an advance is

    The story behind "making it"

    What record labels are looking for in artists

    How media frames artists careers

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    EP5: What The Pre Production?

    EP5: What The Pre Production?

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara, Jessica and their musical guest, Mikayla Menzies, deep dive into the world of pre-production.  Learn the process of pre-production, how to curate an album, how to take your song from the writing room to the studio, and how to find the right producer.

    There's a lot that goes into creating an album, EP and singles. If you're feeling lost or not sure where to begin, this episode will give you the tools to navigate the ever-evolving landscape of pre-production.

    What You'll Discover

    The difference between a producer and an engineer

    What goes into curating an album

    How to figure out what sound you are looking for

    Red flags to look for when deciding who to work with on your project

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    EP4: Let's Talk About TIKTOK

    EP4: Let's Talk About TIKTOK

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara, Jessica and their musical guest, Mikayla Menzies, discuss how to create social media content and the difference between being a music creator and a content creator.  Learn how to find joy in creating social media content, the different platform algorithms and how they can work for you, and staying true to your branding and who you are.

    If the social media world has you feeling overwhelmed, lost or confused, this episode will empower you to overcome those obstacles and achieve success online.

    What You'll Discover

    How to take what you already love and create captivating content

    The positive ways to use social media to build your brand

    The good and the bad about social media

    How to see social media as a business tool

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    EP3: How to Physically Release Music in an Online World

    EP3: How to Physically Release Music in an Online World

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara, Jessica and their musical guest, Mikayla Menzies, discuss the new ways artists are releasing music in todays industry.  Learn how artists are physically releasing music and the different online strategies they are using to promote their work.

    If you're thinking of releasing  music or have music ready to release, the different strategies discussed in this episode will guide you on the journey to achieving your artistic goals.

    What You'll Discover

    How people intake music.

    The use of radio in an artists career.

    How  playlists are curated.

    How to use release strategies to build stronger bonds with your fans.

    Releasing albums in a singles world.

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caApril 04, 2023

    EP2: Co Writing 101

    EP2: Co Writing 101

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara and Jessica dive deep into the world of co-writing.  Learn about the benefits of writing songs with other music creators, how to create a hook book, and the power of changing one word.

    If you're looking for new ways to boost your creativity and write new songs, let our hosts shared experiences and stories guide you on your co-writing journey.

    What You'll Discover

    What's a hook book?

    How do I find music creators to co-write with?

    The pros and cons of co-writing.

    Writing the song in the room.

    How cuts work when you're creating music with one or more music creators.

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caApril 04, 2023

    The Syn Wagon Podcast

    The Syn Wagon Podcast

    Hosted by Jessica Pearson, every episode she'll be joined by two industry boss ladies, Artist and Coach - Sam Stone and Tara Shannon - Artist, Entrepreneur, and CEO of Willow Sound Records.

    Music is an ever evolving industry where artists are no longer solely music creators, but are also expected to be booking agents, social media managers, content creators, bookkeepers, publishers and more. That's why the Syndicut has launched, The Syn Wagon Podcast, a podcast for the Musicpreneur.

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

    You and the Music Business
    en-caApril 04, 2023

    EP1: All About The Song

    EP1: All About The Song

    Welcome to The Syn Wagon - a podcast to empower music creators in becoming successful entrepreneurs.

    In this episode, our hosts Sam, Tara and Jessica focus on the skill of songwriting. Learn about different tools used to create songs that connect with your audience, the power of re-writing, and the right questions to ask when looking for honest feedback on your songs.

    If you're a music creator looking to strengthen your songwriting skills or are writing your first song, this episode will share with you tools and insights into the songwriting world that will empower you to find your unique voice in the music business.

    What You'll Discover

    What's a hook?

    How do I get unbiased feedback?

    The importance of re-writing

    What's an effective lyric?

    How to curate an album

    Are you a music creator looking for coaching?

    Book here!

    Introducing "YOU and the Music Business: Empowering Independent Artists" - the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

    In this enlightening book, author and music industry expert, Tara Shannon, shares invaluable insights, practical strategies, and empowering advice to navigate the ever-evolving landscape of the music business.

    YOU and the Music Business: Empowering Independent Artists

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