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    21st century business principles

    Explore "21st century business principles" with insightful episodes like "The Customer Is Always Free to Go (Episode 111)", "Contracts Are Not a Trap (Episode 110)", "Hourly Rate vs. Project Rate: Which Is Most Fair for Both Sides? (Episode 109)", "When to Ask for the Sale: Not Early and Often (Episode 108)" and "Non-Disclosure Agreements: Mistrust Is Not a Good Starting Point (Episode 107)" from podcasts like ""Marketing Without the Marketing", "Marketing Without the Marketing", "Marketing Without the Marketing", "Marketing Without the Marketing" and "Marketing Without the Marketing"" and more!

    Episodes (16)

    The Customer Is Always Free to Go (Episode 111)

    The Customer Is Always Free to Go (Episode 111)
    You can't force me to be loyal - that's something you have to earn. Yet you see companies use a variety of methods to lock us in or make it difficult to leave. These cheap, short-term tactics may guarantee today's revenue, but they will never add up to tomorrow's loyalty. The post The Customer Is Always Free to Go appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enOctober 23, 2017
    contracts
    rants
    the new customer relationship
    21st century business principles

    Contracts Are Not a Trap (Episode 110)

    Contracts Are Not a Trap (Episode 110)
    Signing a contract is often a big commitment for a client, and I want them to feel like the investment is low-risk. Here's my counterintuitive approach to writing a contract that is clear and simple, fair to both sides, and starts from a point of mutual trust. The post Contracts Are Not a Trap appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enOctober 16, 2017
    contracts
    intellectual property
    the new customer relationship
    21st century business principles

    Hourly Rate vs. Project Rate: Which Is Most Fair for Both Sides? (Episode 109)

    Hourly Rate vs. Project Rate: Which Is Most Fair for Both Sides? (Episode 109)
    Everyone advises to bill by the project (not by the hour) when you run a consulting business. In the 4 years that I've been doing it, I've found that the opposite is true. But it requires a few important principles to make sure that the exchange of value works - for both sides. The post Hourly Rate vs. Project Rate: Which Is Most Fair for Both Sides? appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enOctober 02, 2017
    small business
    the new customer relationship
    21st century business principles

    When to Ask for the Sale: Not Early and Often (Episode 108)

    When to Ask for the Sale: Not Early and Often (Episode 108)
    Conventional wisdom is to ask for the sale early and often. With today's consumers, it turns out that the opposite is true. Exhibiting a little patience and providing a lot of upfront value gets you away from the icky parts of self-promotion - and it's more effective too. The post When to Ask for the Sale: Not Early and Often appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enSeptember 25, 2017
    content marketing
    building trust
    the new customer relationship
    21st century business principles

    Non-Disclosure Agreements: Mistrust Is Not a Good Starting Point (Episode 107)

    Non-Disclosure Agreements: Mistrust Is Not a Good Starting Point (Episode 107)
    It may seem counterintuitive, but the NDA request is always a red flag to me. Mistrust is not a good starting point for any relationship - plus it betrays a lack of self-confidence in your ability to execute. Is this really the message you wish to convey? Let's take a deeper look at Non-Disclosure Agreements: Pros and Cons. The post Non-Disclosure Agreements: Mistrust Is Not a Good Starting Point appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enSeptember 18, 2017
    small business
    ndas
    the new customer relationship
    21st century business principles

    Social Media Is a Waste of Time Without a Content Strategy (Episode 105)

    Social Media Is a Waste of Time Without a Content Strategy (Episode 105)
    If your plan is just to start "getting the word out there" by posting to Facebook or Twitter - stop now. The outcomes will never be worth the time you put into it. You need a complete content strategy in order to make social media worthwhile. Here's a simple way to adjust your approach - and the three advantages to doing so. The post Social Media Cannot Exist in a Vacuum appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enAugust 21, 2017
    social media marketing
    content strategy
    21st century business principles
    the new marketing and sales
    social media starting point

    Marketing and the Experimental Mindset (Episode 104)

    Marketing and the Experimental Mindset (Episode 104)
    One of my favorite quotes is, "If you're not measuring, you're not marketing." This has never been more true than it is today. What worked yesterday is not guaranteed to work tomorrow. Learn, measure, and iterate so that you can continue to optimize your marketing efforts. The post Marketing and the Experimental Mindset appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enAugust 14, 2017
    content strategy
    marketing optimization
    21st century business principles
    the new marketing and sales

    Soft-Touch Marketing Is More Effective (Episode 103)

    Soft-Touch Marketing Is More Effective (Episode 103)
    Marketing often feels "icky" to small business owners, solo entrepreneurs, authors, and other creatives. When you ARE your brand, you don't want to be a self-promoter. Soft-touch marketing is the answer - not only does it feel better, but in light of today's consumer behavior, it's also more effective too. The post Soft-Touch Marketing Is More Respectful - and More Effective appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enAugust 07, 2017
    featured episodes
    21st century business principles
    the new marketing and sales
    soft-touch marketing

    Stop Looking for Shortcuts (Episode 102)

    Stop Looking for Shortcuts (Episode 102)
    Forging real connections with real customers take real effort. Every business owner knows this. So why do we behave differently when we get online? Why do we take social connections less seriously, and look for the SEO tricks and other quick fixes? The post Stop Looking for Shortcuts appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enJuly 31, 2017
    optimization
    small business
    content marketing
    21st century business principles
    the new marketing and sales

    Marketing Is an Investment, Not a Cost (Episode 101)

    Marketing Is an Investment, Not a Cost (Episode 101)
    Marketing should not be a one-time spend to get a one-time result. If you think of it as an investment instead, today's "spend" can continue to pay off years from now. Here's how to focus on the two most important investments you can make in your business. The post Marketing Is an Investment, Not a Cost appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enJuly 24, 2017
    content strategy
    featured episodes
    21st century business principles
    the new marketing and sales

    Consistency in Content Strategy (Episode 97)

    Consistency in Content Strategy (Episode 97)
    Consistency is one of the best ways to earn trust. So in your content strategy, a "toe in the water" approach isn't going to cut it. You simply have to commit to being consistent. That means that you're going to have to love the process - not just the results. Are you up for that? The post Consistency in Content Strategy appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enJune 19, 2017
    small business
    consumer behavior
    content strategy
    21st century business principles
    the new business mindset

    Be In It for the Long Game (Episode 96)

    Be In It for the Long Game (Episode 96)
    If your business depends on having an audience, you have to stand back a little and let it evolve naturally. You have fight your own impatience, get comfortable with not having control, learn to relish the indirect benefits, and ultimately, play the long game. The post Be In It for the Long Game appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enJune 12, 2017
    small business
    content strategy
    21st century business principles
    the new business mindset

    How Do You Measure Trust? (Episode 95)

    How Do You Measure Trust? (Episode 95)
    Rather than looking solely at traditional business metrics, what if we made decisions based on earning trust instead? Episode 95 is about the limitations of ROI in trying to measure your content marketing efforts, and how to focus instead on getting to the Threshold of Trust. The post How Do You Measure Trust? appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enJune 05, 2017
    small business
    roi
    content strategy
    21st century business principles
    the new business mindset

    The Service Disposition (Episode 94)

    The Service Disposition (Episode 94)
    Generosity works. When you serve, you earn the right to serve again. Over time, you earn enough trust to ask for the sale. This used to be hard to scale, but not anymore. It starts with a genuine desire to help, and as I've learned - what you get in return might surprise you. The post The Service Disposition appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enMay 22, 2017
    small business
    content strategy
    featured episodes
    21st century business principles
    the new business mindset

    Business Isn't "Just Business" (Episode 93)

    Business Isn't "Just Business" (Episode 93)
    Movies often portray success in business as a cut-throat, relentless climb to the top. Someone has to lose in order for you to win. That's just not the case anymore, if it was ever true at all. Here's what the principles of content marketing taught me about today's business world. The post Business Isn’t “Just Business” appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enMay 15, 2017
    small business
    content strategy
    featured episodes
    21st century business principles
    the new business mindset

    What Content Strategy Teaches You About Business (Episode 92)

    What Content Strategy Teaches You About Business (Episode 92)
    Introducing a new 16-part series about counterintuitive business lessons that I've learned from my mentors and the mistakes I've made. It turns out that the same nuances that work in running a good content strategy also work in running a business as well. The post What Content Strategy Teaches You About Business appeared first on Control Mouse Media, LLC.
    Marketing Without the Marketing
    enMay 08, 2017
    small business
    content strategy
    featured episodes
    21st century business principles
    the new business mindset
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