What does the deprecation of third-party "cookies" mean for marketers?
Louis Belpaire discusses one of the most important and pressing topics facing the digital marketing industry today: the deprecation of third-party cookies and how to shift to a first-party data strategy.
- What is the origin of the "magic cookie"?
- What changed causing 3rd-party cookies to go away?
- How quickly do marketers need to pivot to a 1st-party data strategy?
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