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TODAY'S TOP NEWS STORIES:

• KNOCK ON WOOD
• CAPITAL GAINS
• ARRESTED DEVELOPMENT
• PRIMARY SCHOOL

On this edition of Monday Morning Radio, two veteran advertising strategists discuss the merits of investing in advertising campaigns, including the many non-tangible benefits that create value.

Rich Carr, a regular Business Unconventional contributor and Wizard Academy graduate, heads Carr Knowledge Interactive Marketing & Advertising, Inc., based in Seattle.  To read a full profile of Rich, click here.

Ric Bender, a top account executive with Salem Radio in Denver, specializes in helping small businesses harness the power of radio advertising and social marketing to give their businesses a competitive edge.  Ric is the liaison between Business Unconventional and its host station, 710 KNUS AM in Denver.

B. sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com. 

Original broadcast date: April 29, 2012
Photo: Ric Bender, Salem Radio

Greg Farrell, author and influential reporter for Bloomberg News, makes a surprise visit to share with listeners some of the best advice he ever received from Roy H. Williams, author of the new book, Pendulum.  

Roy is the sole guest on this week's edition of Business Unconventional, where he shares the insights and experiences that have drawn thousands of successful business owners and entrepreneurs to beat a path to his door at The Wizard Academy in Austin, Texas.

This is Part Four of Four

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

Innovative business owners and entrepreneurs who would like to share their stories with Business Unconventional listeners are invited to contact us at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers.

Original Broadcast Date: June 10, 2012
Photo: Greg Farrell, Bloomberg News

Roy H. Williams points to Wisconsin's largest diamond and diamond engagement ring jeweler, Kesslers Diamonds, as an example of a company that caught the Pendulum at the right time and really succeeded from understanding how the Pendulum operates.  Kesslers Diamonds is owned by Richard Kessler.

This is Part Three of Four.

Roy advises listeners and readers of his new book, Pendulum, to stay away from "Me" advertising and instead make a connection with customers and prospects by speaking about something that both seller and buyer care about.  In the case of Kesslers Diamonds, that "something" was the fight against breast cancer.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

Innovative business owners and entrepreneurs who would like to share their stories with Monday Morning Radio listeners are invited to contact us at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers.

Original Broadcast Date: June 10, 2012
Photo:  Wizard Academy students 

Like a metronome on top of a piano, society has followed predictable cycles dating back at least 3,000 years.  In his new book, Pendulum, bestselling author Roy H. Williams spells out the "We" and the "Me" zeniths and everything that falls between them.  

On this segment, Roy, the sole guest on this week's edition of Business Unconventional, explores the "We" side of the Pendulum, noting that its "not about what you include, but what you exclude" that really counts now.

This is Part Two of Four.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

Business Unconventional is sponsored in part by High Plateau Truss, serving Colorado homeowners and contractors for more than two decades.  Contact John Peer: www.hptruss.com  Ph: 303-278-9744  5465 Quebec Street, Commerce City, CO 80022

Original Broadcast Date: June 10, 2012
Photo: Exterior, Wizard Academy in Austin, Texas

Meet Roy H. Williams, author, teacher, entrepreneur, philanthropist and modern-day philosopher.  Roy is the sole guest on this week's edition of Business Unconventional, where he shares the insights and experiences that have drawn thousands of successful business owners and entrepreneurs to beat a path to his door at The Wizard Academy in Austin, Texas.

This is Part One of Four.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

B. Unconventional is sponsored in part by Signal Butte Financial Corp., which provides individuals and businesses no-risk, proven methods to safely grow their wealth and wave goodbye to conventional banks and other lenders.  For more information, click here or phone David Biondo for a free, zero-obligation personal briefing.  His number is 303-800-6420. 

Original Broadcast Date: June 10, 2012
Photo: Roy H. Williams, Wizard Academy