Stefan Haney - Part 2
Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories.
In this episode we discuss:
- How he fought the 1P/3P fight at Amazon
- How Amazon categories their different customers, and how they order them in importance
- What it means to get a ? email from Jeff Bezos, and why you'll be calling your wife about it
- Examples of next level customer obsession internally
- How brands can look round corners to identify breaking points
- What he views as essential on an Amazon detail page, from his time leading that team
- What the team leader of A9 (Amazon's algorithm) told him
You can find Stefan on LinkedIn here. You can also check out Vantage International here.
Discussion points:
Other resources:
- LaunchPod Academy 14-day trial
- Amazon advertising account manager
- Listen to It's Always Day One podcast
- Follow on LinkedIn
- Subscribe to emails
- Read the email archives
- Join Amazon Creatives private group
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