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    adamfazackerley

    Explore "adamfazackerley" with insightful episodes like "Episode 57: Working with Your Spouse" and "Episode 53: Finding the Right Investor and Making it "Click"" from podcasts like ""What's Your Ask? with Stephanie Sims" and "What's Your Ask? with Stephanie Sims"" and more!

    Episodes (2)

    Episode 57: Working with Your Spouse

    Episode 57: Working with Your Spouse

    Today, I’m excited to talk to Amy & Adam Fazackerley, Co-Founders of Lay-n-Go, a company that designs and manufactures innovative organizational solutions for life, play, and travel. 

    I’ve interviewed them both individually, so if you haven’t listened to those episodes, add them to your playlist!

    But today we’re doing something different - and talking to them about what it’s like to work with your spouse day in, day out.

    Welcome, Adam & Amy!

    In this episode…

    Instead of the speed round, they start out with a few either / or questions.  Both Amy and Adam both feel it is easier to work with their spouse than anyone else in the family!  They have very distinct strengths and weaknesses, which, perhaps is part of the secret.  Adam laughs as he shared his weakness is he is always in trouble and Amy’s strength is she is forgiving.  Amy shared a true benefit in being founders together is the ability to work things together versus another founder who hops in his or her car and drives away.  

    Together, they run their business a different way.  They are lifestyle based, work hard, and always want what is best for their family. However, it isn’t always smooth, and days do not always start out with having breakfast casually.  What is really important is really understanding the other person.  For Amy, balance is really important to each of them. 

    Stephanie wanted to know if they feel as though they are working more than an average person because they work together.  Both, Amy and Adam, stated yes and that is the nature of the base.  They both agree their kids have been a pretty cool part of the journey.  Making best use of their time, such as in the car, it very important.  They’re very focused and intentional on what they want their business to be. 

    After ten years in business, the number one question is where do they want to be in five years or ten years and what do they want it to look like?  What they do fall back on is the trust they have in each other.     

    One of the other things they like to do is give back by teaching the next generation about the things they went through in starting and running their business.  Together they are very active in extracurricular entrepreneurship things.  Working with other people is what makes them tick.

    Other than a shared vision, there are other parts of working together that have contributed to their success.  They include communication, trust, and really looking at going back to the strengths.  Adam feels understanding those hot spots is ultra-important.  For instance, if there is friction, Amy does not want any part of that.  It isn’t always as easy as a line down the middle. 

    When it comes to other founders, there are certain things they should look for, but there are also those they should avoid.  Adam shares that a lot of times the teams that come to them are paired up, but if they’re not, just remember you are picking a partner so find someone who has the strengths where you may lack.  If there are issues between partners, they like to push for resolutions that are fair. 

    Amy shares that it is important to stick with what you love, what will get you out of bed every day and stick with that.  It shouldn’t feel like work.  Just look at what drives and motivates you.

    Before involving a family member in your business, there are some questions that need to be asked of yourself.  Such as, “What do you want out of this?”  In fact, that should be a mutual question.  If everyone wants success and progression, it’s a pretty good start.  If you are going to involve family, figure out ways they will help build the business but also do it in the family role.  They do consider their friends as their family as well.  For them, their friends also started as their first focus groups. 

    On the flip side, everyone needs to make sure it is working for those involved.  Keeping open lines of communication are so important, family or not. 

    They close with one piece of advice for others who are going to work with family, and that is to just have fun and move on.  Also, give one another enough slack to make mistakes, forgive and learn.

    Resources Mentioned in this Episode

    Sponsor for this episode...

    Finance-Ability is a boutique consulting firm dedicated to helping business owners and startups find their best options for growth funding. Founded by financial strategist and transaction expert Stephanie Sims, Finance-Ability can help any business owner identify the right funding partners and get through fundraising as painlessly as possible.

    Visit their website to take their online assessment test to help you find out which kind of funding is the best fit for your business right now. They also have a ton of resources to help you understand business processes and financial decision-making that can help you start and build your own empire so be sure to check them out.

    Stephanie has over 20 years of experience having worked with companies like Goldman Sachs and CSFB. If there’s anyone with their heart in the right place when it comes to championing the dreams of small business owners and startup companies, Stephanie is that person. Let Finance-Ability help you get the funding you need and deserve to get your dreams soaring high towards your own brand of success.

    Episode 53: Finding the Right Investor and Making it "Click"

    Episode 53: Finding the Right Investor and Making it "Click"

    Adam Fazackerley is the COO and Co-Founder of Lay-n-Go, LLC.  Fazackerley started his career at UUNET Technologies.  He went on to found concept2creations, LLC, a corporate design company focused on building brands and producing every aspect of their digital / print marketing strategies.  He worked as an Associate with Osborn Capital and later went on to co-found Fortify.vc.  Both firms were focused on early-stage technology fund investing in Mid-Atlantic, Silicon Valley, and talent-rich technology markets.  In 2010, Adam and his wife Amy founded Lay-n-Go, LLC.  The company is focused on designing and developing innovative organizational solutions for life, play, and travel. To date, they have been awarded three US Utility Patents on their invention and distribute their products to leading retail companies domestically and internationally.  Fazackerley serves on the U.S. Chamber of Commerce Small Business Council and the Syracuse University Library Advisory Board.  Adam graduated with a B.S. degree in Marketing from Syracuse University.

    In this episode…

    Adam answers all of Stephanie’s speed round questions which lead into a lively discussion of music and how the decade of the 70s reigns in superiority!  

    Once they get down to business, Adams shares how his, and Amy’s, decision making process really started with her dad.  They asked him, “What do you think of this business, and would you invest?”

    Their questions were immediately answered with, “How are you placing it? What are you doing? How are you producing it?  What’s your supply chain?”  It was then that they realized that maybe investments from family weren’t the best choice.

    For Adam, he thinks the scariest questions are when you ask for an opinion and get answers you don’t fully understand.  

    Ultimately, one must stand behind the decisions made and realize there is a lot of learning in the process and it is rewarding.

    Adam shares, “If you have an idea that keeps you up at night thinking, and it could change the world, in a little or big way, then go after it!” Hearing feedback from others will make you think and ask questions of yourself which lead to growth.  Always think big, dream big but know your path to profitability.

    When you face uncertainty and doubt, don’t lose faith in yourself or your model - always remember it doesn’t happen overnight.  

    Make sure, when talking with investors, do not pretend to know it all.  You can lose credibility - it is okay to say, “I don’t understand.”  You can’t put the top of a building on until the middle is built!  So build the middle and build confidence - asking helps.

    Situational awareness is crucial!  Know your audience and know your investors!  Some can be picky and aggressive, and that’s ok.  Each have their own personality, so know how to handle them.  Do your research.  You don’t need everyone to love you, just need to know what a good partnership will look like.  Will they be there for the long haul?

    There is an analogy you will hear about between investors and the comfort of shoes - and believe it or not, it makes perfect sense!

    To be successful, you need the pure warrior mentality!

    When it comes to saying “yes” for requests, Adam takes into consideration will it change the world, do I connect with it, and is it something Amy and I can do together.

    If you’re overextending yourself, you are worthless to everyone.

    Adam’s ask to listeners: Do you think we can build our product in America and hit the price points that consumers want?

    He would love to hear it!  And, there is a special offer for listeners!  40% off orders on their site with free shipping for orders over $50.  Enter StephRocks when ordering!

    Resources Mentioned in this episode

    LinkedIn Profile : https://www.linkedin.com/in/adamfazackerley/
    UUNET : https://en.wikipedia.org/wiki/UUNET
    Fortify.vc : https://www.crunchbase.com/organization/fortify-ventures
    Lay-n-Go : www.layngo.com
    PATENT 9,0984,459 (July 2015) : https://patents.google.com/patent/US9084459
    PATENT 10,016,036 (July 2018) : https://patents.google.com/patent/US10016036 

    PATENT 10,561,213 (February 2020) : https://patents.google.com/patent/US10561213B2

    Sponsor for this episode...

    Finance-Ability is a boutique consulting firm dedicated to helping business owners and startups find their best options for growth funding. Founded by financial strategist and transaction expert Stephanie Sims, Finance-Ability can help any business owner identify the right funding partners and get through fundraising as painlessly as possible.

    Visit their website to take their online assessment test to help you find out which kind of funding is the best fit for your business right now. They also have a ton of resources to help you understand business processes and financial decision-making that can help you start and build your own empire so be sure to check them out.

    Stephanie has over 20 years of experience having worked with companies like Goldman Sachs and CSFB. If there’s anyone with their heart in the right place when it comes to championing the dreams of small business owners and startup companies, Stephanie is that person. Let Finance-Ability help you get the funding you need and deserve to get your dreams soaring high towards your own brand of success.

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