adnetwork

In episode 464, Liz Thomson teaches us what to expect if we buy a second blog and how to get on to a premium ad network quickly.

Liz Thomson is a full-time content creator who has been running the blog I Heart Vegetables since 2010. She loves chatting about influencer marketing, food photography, and why everyone needs an air fryer. In this episode, you’ll learn if buying a second blog is right for you, what are the challenges and what does the process look like and to get on to an ad network quickly.

- Buying another domain can be a seamless process.

- Be prepared to update old content to make it SEO optimized.

- Find very specific niche groups on Facebook to share recipes to.

- Visual graphics like ingredient lists perform well in Facebook groups.

- Use web stories to boost traffic to a new domain.

- Don’t reinvent the wheel, find a template that works and duplicate it.

- For a quick boost, submit a recipe to Foodtalk - a site that will share your content.

- Use Flipboard for a surprisingly quick and easy source of traffic.

- Should you invest time in long-term social media strategies when you’re trying to get into an ad network?

- Be intentional about why you are starting a second site and what you intend to publish.

Connect with Liz Thomson

Website | Instagram

How travel bloggers can monetize their websites by joining the Newor Media ad network. Interview with Megan Rafferty; digital nomad & co-founder of Newor Media. Learn why Newor Media is the best ad network choice for travel bloggers and travel websites. 

Nicole Johnson works for Mediavine, an ad management company that works closely with food bloggers. She gives her best tips about why having display ads on your blog is a great idea and how you can make that happen.
- Why Mediavine ads are different from the rest.
- What you should expect from a quality ad manager.
- Tips to getting to 50k sessions/month (the threshold for applying to have Mediavine ads on your site).
- Just keep moving forward and try not to get hung up on the numbers!

Why should you care about making money with your website? You’re a photographer after all.

Is monetizing your traffic worth the time and effort?

Affiliate marketing

What is affiliate income? 

Examples:

• Education promotion (courses, guides, ebooks, etc)
• Preset reviews/promotion
• Camera gear reviews/promotion
• Website services reviews / promotion (themes, plugins, hosting, galleries)
• CRM reviews/promotion (honeybook, etc)
• AirBNB
• Amazon
• Etsy
• Private affiliates with many companies (search brand + affiliate)

Ad Networks

• Share A Sale
• CJ Affiliate

Sell your own products

Presets/Luts

Templates (Instagram stories, etc)

Style guides

Sell your own education

Consumer facing (How to take better photos with your iPhone)

Industry facing- other photographers, other vendors

Monetize your traffic
Ad Networks (typically 10k hits /mo min)

Featured spots on high traffic roundup pages (venues, vendors etc)

Paid referrals to other photographers

Earning revenue through display advertising can be a lucrative monetization option for food bloggers. Megan Tenney from AdThrive talks directly to food bloggers who aim to earn money in this way. Listen in for some great tips!
- WHY you should consider running ads, even if you’re earning revenue through other means
- Benefits of partnering with an ad management company
- Minimum requirements for application approval
- Tips for getting your page views up so this can be a revenue option for you