In this episode, I talk with Vibhor Kapoor of AdRoll, about how to use Omni-channel marketing campaigns to build personalized experiences in a matter of minutes.

Vibhor Kapoor is the Chief Marketing Officer for AdRoll (adroll.com), a marketing and advertising platform for Direct to Consumer brands. Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning, strategy development, and activity execution. 

On the Show Today You’ll Learn:

• How to expand your ad spend without increasing the budget.
• The best ways to maintain ads in the world of constant change
• Will Black Friday and Cyber Monday this month surpass last year's numbers?
• In this economic climate, how can AI help you?
• The most common mistakes merchants make
• And more

Links & Resources

Website: https://www.adroll.com/
Shopify App Store: https://apps.shopify.com/adroll-retargeting
LinkedIn: https://www.linkedin.com/company/adroll/

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Join here: https://www.clauslauter.com/ecom-merchant-pro/

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Research shows brands that execute a documented content marketing strategy feel significantly less challenged when it comes to content marketing. They also consider themselves more effective and command a higher percentage of their marketing budget, according to the Content Marketing Institute.

There’s no one-size-fits-all strategy, but in today’s episode, we’ll hear from some ambitious brands, agencies, and marketers on how they are approaching content marketing. We dive not only into the development of content but how brands are strategically thinking about distribution and seeking opportunities to nurture community through content engagement. 

Advice and interviews from TeePublic, SALT, Catch, S&G agency, Book Pairings, and Jaime Lee.

Check out our blog 'Content Marketing: 9 Steps to Create a Killer Strategy'

The benefits of going D2C are many - it eliminates the barrier between your  company and the consumer, you have greater control over your brand, reputation, marketing, and sales tactics. Plus, you can be agile to make changes and engage and learn directly from your customers.

A little advice can go a long way, so in this episode, we’ll hear from some e-commerce leaders who have “been there and done that” and launched A D2C company. 

Interviews and advice from PurePressure, Jesse Vaughan, Pumpkin Pet Care, Doughp, Horti, Good and Bed, and Companion Medical.

Find more information and links to the speakers at Adroll.com/podcast. 

Read our blog and see the latest webinars and content!

Although D2C has a lot of benefits, there are some drawbacks to going at it alone in a retail environment. D2C companies have to deal with everything, from manufacturing to marketing, shipping, customer service, and much more. In addition, the explosion of D2C brands is making it even harder for a high-quality brand to get attention.

In this episode, we chat with some ambitious brands that are finding smart and compelling ways to strengthen their brand without overstretching their resources, by seeking out collaborations with other companies in brand partnerships.

Interviews and advice from Julie Zhou, PurePressure, Volcanica Coffee, Veronica Covdy, and Catch. 

Read more on strategic partnerships:

• https://www.adroll.com/blog/marketing/brand-partnerships-why-they-matter-for-d2c-brands.
• https://www.adroll.com/blog/brand-awareness/how-to-build-partnerships-as-a-d2c-brand

Consumers are more motivated than ever to stay home and shop online, creating the ideal market conditions to fast-track, test, and launch new experience-driven apps and touchpoints across websites and platforms. So what’s in store for the future of e-commerce? In the episode, we chat with ambitious brands about how they are thinking about the future of their products and services online.

Interviews and advice from Good & Bed, TeePublic, Doughp, Pegasus, Volcanica, and Catch. 

Check out our blog '10 Steps to Building an E-Commerce Shop'. 

Read more about how Adroll's free tools could help grow your e-commerce marketing: https://www.adroll.com/blog/growth-marketing/e-commerce-marketing-free-tools-to-grow-your-brand

How do you find your north star when thrown into a crisis? Legacy metrics can be misleading and unhelpful when assessing the current state of business. 

Recalibrating KPIs is essential to ensuring that your company is hitting its mark and satisfying your customers’ needs. In today’s episode, we chat with D2C companies that are expanding their digitization efforts and implementing systems to ensure that new customer behaviors are tracked, tested, and implemented into their marketing strategies.

Interviews and advice from Good and Bed, Betabrand, Pegasus, Catch, and Goodboy.

Reading resources

• https://www.adroll.com/blog/marketing/how-to-measure-your-multi-channel-marketing-strategy 
•  https://www.adroll.com/blog/growth-marketing/dont-pause-ad-spend

Customer engagement and customer retention go beyond customer service. Building a community provides people with a feeling of belonging and a network of other people they can connect with. That’s why so many brands today are investing in the creation of communities for their customers, employees, and fans. When brands invest in community they transition from an everyday brand to a human brand - one that cares deeply about the people who support them, work for them and interact with them. 

Interviews and advice from Goodboy, AlgaeCal, Honest Paws, Leon & George, and Grunt Style.

Read more about how you can build community in our blog post 'How to a Build Community with Content'. 

Click here for links, show notes, and more info!

Today on the show we dive deep into the art & science of ecommerce retargeting.

I'm joined by Serge Salager, CEO of RetargetLinks, and he shares all of his insider retargeting tips and tricks.

Listen now.

Links:

Wavebreak

RetargetLinks

15 Statistics on Retargeting

Criteo

AdRoll

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This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.