263 Creative Marketing Unleashed and iOS 17's Impact on Podcasting
We cover the release of IAB Podcast Metrics V2.2 for public comment; using community volunteers for human-assisted transcripts and addressing common transcription questions; Elsie's thoughts on the risks of "magically replying" on social media; Rob's take on the potential impact of iOS 17 and Q1 ad changes; effective podcast marketing tactics ranging from vinyl-wrapped cars to Overcast ads and guerrilla approaches; how programmatic ads can provide modest but meaningful income; a discussion of the Edison Research Share of Ear Report; and a look at podcast stats, geographic and user agent data. With insights on metrics, marketing, monetization, industry trends and more, this episode has something for podcasters at every level!
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Quick Episode Summary
- (2:24) PROMO 1: The Mandalore
- (3:22) Rob and Elsie conversation
- How about them Chiefs? And Rob is back
- (9:43) The IAB Podcast Metrics V2.2 is now available for public comments.
- (11:27) The influence of podcast hosts! A report
- (17:25) Jay on podcast transcripts - audio feedback
- (25:39) Follow up on opting out of podcast transcripts
- (33:02) Magic Reply and Elsie's soapbox about its impact on social media interaction
- (39:39) Rob shares the impact and what he calls "the perfect storm" of iOS 17 + Q1 + programmatic ads
- (43:24) PROMO 2: Everyone Is Moving To Berlin
- (45:05) Marketing: social?
- (49:21) Marketing: Overcast ads
- (54:24) The impact of the programmatic Paul audio feedback
- (58:24) Guerrilla marketing tactics and vinyl on your vehicle! Darren audio feedback
- (1:05:28) Edison Research's Quarterly Share of Ear Report with interesting results on podcast listening in urban vs rural areas
- (1:08:08) PROMO 3: The Strokecast about Voice Over
- (1:08:53) Stats: geographic and user agent
- (1:13:49) Where have we been and where are we going?
Featured Podcast Promo + Audio
- PROMO 1: The Mandalore Podcast
- PROMO 2: Everyone is Moving To Berlin
- PROMO 3: The Strokecast Voice Over
- Jay from the Best of The Left
- Paul from the Fighting Through WW2 Podcast
- Darren from Weird Darkness
Where have we been and where are we going
Thank you to Nick from MicMe for our awesome intro!
Podcasting Articles and Links mentioned by Rob and Elsie
- Leave us voice feedback!
- IAB Tech Lab
- A New Era of Influence presentation
- How do Apple Podcasts Transcriptions work? All your questions answered
- podCast411 - Learn about Podcasters and Podcasting News: The Perfect Storm - iOS 17 and Q1
- Edison: Radio Has Its Biggest Hold Outside The Big Cities Where Podcasting Is Making Inroads. | Story | insideradio.com
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