advertising industry

December is a good time to reflect and take stock of the year, and that’s the basis of my conversation with this week’s guest Jonathan Robinson. Jonathan is a creative powerhouse — a writer, a filmmaker, and a director, just to start — who’s currently on a personal journey of self-discovery.

We started off doing a bit of a recap of the past year, and Jonathan shed some light on what creative and experiential producers do and how he came into those titles through his work in the advertising industry. He also talked about working with AI and VR, and spoke about how his time spent at Facebook and Twitter helped shape him into his current calling as a storyteller.

For Jonathan, chasing his passions and connecting with other people are what drives him. When you look back at this year, what’s been your driving force?

Links

• Jonathan Robinson’s Website
• Jonathan Robinson on Instagram

For a full transcript of this interview, visit revisionpath.com.

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Credits

Revision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.

• Executive Producer and Host: Maurice Cherry
• Editor and Audio Engineer: RJ Basilio
• Intro Voiceover: Music Man Dre
• Intro and Outro Music: Yellow Speaker

Transcripts are provided courtesy of Brevity and Wit.

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Sponsored by Brevity & Wit

Brevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.

If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.

Brevity & Wit — creative excellence without the grind.

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Sponsored by the School of Visual Arts - BFA Design & BFA Advertising

The BFA Design program at the School of Visual Arts consistently produces innovative and acclaimed work that is rooted in a strong foundational understanding of visual communication. It encourages creativity through cutting-edge tools, visionary design techniques, and offers burgeoning creatives a space to find their voice.

Students in BFA Advertising are prepared for success in the dynamic advertising industry in a program led by faculty from New York’s top ad agencies. Situated at the center of the advertising capital of the world, the program inspires the next generation of creative thinkers and elite professionals to design the future.

School of Visual Arts has been a leader in the education of artists, designers and creative professionals for over seven decades. Comprising 7,000 students at its Manhattan campus and more than 41,000 alumni from 128 countries, SVA also represents one of the most influential artistic communities in the world. For information about the College’s 30 undergraduate and graduate degree programs, visit sva.edu.

Emma Dunwoody is a qualified Master Coach and Human Behavioral Specialist who wakes people up to the power within them using her unique method of Transformational Human Design(TM), a system of self-knowledge and guidance unlike anything else that exists. 

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Get your copy of Personal Socrates: Better Questions, Better Life  

Connect with Marc >>>  Website | LinkedIn | Instagram | Twitter 

Drop a review and let me know what resonates with you about the show!

Thanks as always for listening and have the best day yet!
*

Behind the Human is proudly recorded in a Canadian made Loop Phone Booth

*

Special props 👇

Producer & Editor - John Balderston

Music: Clouds - Joakim Karud

___

Get your copy of Personal Socrates: Better Questions, Better Life  

Connect with Marc >>>  Website | LinkedIn | Instagram | Twitter 

Drop a review and let me know what resonates with you about the show!

Thanks as always for listening and have the best day yet!
*

Behind the Human is proudly recorded in a Canadian made Loop Phone Booth

*

Special props 👇

Producer & Editor - John Balderston

Music: Clouds - Joakim Karud

Did you hear about predictive hyper-personalization? The advertising industry has always been about selling products, and until now, it has relied on catchy slogans and flashy ads to convince consumers to part with their hard-earned money. However, with the rise of AI-led hyper-personalization, the advertising industry is on the cusp of a major shift.

While traditional advertisers may be threatened, consumers will benefit from a more efficient and personalized shopping experience. As we move towards a future where AI will make the majority of our buying decisions, we can expect to be continually surprised with products or services we didn't even know we wanted. The possibilities are endless, and the future of AI-led hyper-personalization is exciting.

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shoeate.com and Instagram @shoeatewisewords

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Molly returns after being on Episode 8: Tackling confidence at work, to tell us what happened after I gave her advice on how to use the art of asking questions to help her tackle imposter syndrome. We also discuss how she can accomplish her new goal of becoming a leader at work by staying anchored in her true self.

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Sami returns after being on episode 11: Developing a video game, to tell us how any of my advice worked out for her. We also learn that to accomplish a goal, sometimes taking a small step back can help in taking a bigger step forward.

shoeate.com and Instagram @shoeatewisewords

Lynn wants to portray people as they are in real life in her advertising work, but feels she gets too much resistance from decision-makers. We talk about how little steps can create big change.

shoeate.com and Instagram @shoeatewisewords

Amy was struggling with imposter syndrome because of a new promotion at work. I explained how the pressure she was dealing with was just that, not the truth.

shoeate.com and Instagram @shoeatewisewords

I chat for a minute — literally — about what creative process is and isn't for those working in creative fields.

shoeate.com and Instagram @shoeatewisewords

Amy revisits our show after being on episode 4 to see if any of the advice I gave her about navigating her relationship with her client, worked.

shoeate.com and Instagram @shoeatewisewords

Molly wants to build her confidence at work. I have her look at it as less about "building confidence," which seems overwhelming and vague, and more about learning how to ask questions to feel empowered.

shoeate.com and Instagram @shoeatewisewords

Amy wants to learn how to influence her client better so she can help their business grow. By learning how to “speak their language,” Amy sees that she can better navigate her relationship with her client.

shoeate.com and Instagram @shoeatewisewords