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    Explore " advertizing" with insightful episodes like "Understanding our food choices", "EP 10 - Marketing Your Woodworking Business", "Olympic Sprinter Mechelle Lewis Freeman on the Power of Belief", "Pay Per Click Advertising for Dummies - Best Practices for PPC for Business Owners" and "Optimizing PPC Ads: How to leverage the full potential of 130 characters by clarifying the value proposition" from podcasts like ""On The Green Fence", "Working at Woodworking", "Fueling The Pursuit", "Mojo My Business" and "MarketingExperiments.com Web Clinic Podcasts"" and more!

    Episodes (5)

    EP 10 - Marketing Your Woodworking Business

    EP 10 - Marketing Your Woodworking Business

    How will customers know that you are running a woodworking business and can provide the services they need? Without good marketing, you still have a hobby. We’ll talk about some simple techniques that have a big impact on your success.

    Links to websites referred to in this episode(unsponsored):

    Google Business - https://support.google.com/business/answer/2911778?hl=en&co=GENIE.Platform%3DDesktop

    YP - https://www.yellowpages.com

    Yelp - https://www.yelp.com/

    Manta - https://www.manta.com/

    BBB - https://www.bbb.org/ 


    Business Cards - https://www.nytimes.com/wirecutter/reviews/best-business-card-printing-services/

    Vista Print - https://www.vistaprint.com/

     

    GIMP - https://www.gimp.org/


    Recommendation of the Week:

    Bourbon Moth Woodworking - https://www.youtube.com/channel/UCQ_bmgSrYsQS0LboA_tZpEw


    Working At Woodworking Podcast hopes to encourage and educate amateur woodworkers who dream about making extra income with their hobby or turning it into a full-time career. For more information or to support WAW, visit the website at https://www.workingatwoodworking.com

    HAVE A GREAT WOODWORKING DAY!


    Support the show

    Contact Me: https://www.workingatwoodworking.com
    Support This Podcast: Buy Me A Coffee: https://www.buymeacoffee.com/workatwoodwork

    Olympic Sprinter Mechelle Lewis Freeman on the Power of Belief

    Olympic Sprinter Mechelle Lewis Freeman on the Power of Belief

    “I always tell people that your consistency is going to put you on the right side of that thousandth of a second, you know? It comes down to that. And so every little thing compounds. Don't ever think that thing you consider at that moment is not going to matter.” - Mechelle Freeman 

    Today's guest is Mechelle Lewis Freeman, former Olympic sprinter and current relays coach for the United States.

    Mechelle is a true inspiration having become one of the fastest women in the world at the pinnacle of her professional athletic career. What’s even more impressive than how fast she ran is how she reached such heights.

    Mechelle reminds us all that we have to believe in ourselves and that, no matter what, doing the work everyday is always going to be a requirement if you want to achieve your goals. If you’re not consistent, no matter what you believe, you will struggle to realize your full potential. This conversation is going to take you on a journey unlike any other conversation we've had on this podcast thus far. 

    Timestamped Show Notes

    (4:05) How the pandemic impacts athletes and coaching…

    (8:44) “Now that person can have hope… You know, not shift too much with a year change. My path still, is in that same direction. It's just that I have to pivot. I think that's what is different in a situation like that. Having that hope that the Olympic games are still for them in this time period. And I think that's what was key.”

    (11:57) Athletes may have missed opportunities, but they doubled down on their craft…

    (13:26) The Lewis twins… a fast rise into the sport of track and field…

    (15:55) A decision to go to grad school, an Eddie Murphy movie, and a promising career…

    (17:44) The circumstances surrounding a spark to run again…

    (19:09) “I was stripping a lot of things mentally and like pain and just going through that process of just healing. But it was during that time where I also started to pray and read my Bible and, you know, lean on God.”

    (21:45) Going through the process of training for the Olympic team after not running for four years…

    (25:48) A hydration analogy…

    (27:05) A winning routine… and power in the simple, consistent steps…

    (29:47) A remarkable story to illustrate a great truth…

    (33:27) Leveling up to the Olympics…

    (35:20) “And so that was another situation of understanding about controlling the controllable and putting yourself in that environment. Going to the pool and doing deep water running and still seeing the same things, still approaching practice the same way.”

    (36:51) Preparing for the load by fueling the body and paying attention to restoration…

    (39:09) No wasted effort and no wasted movement…

    (41:43) Living your wildest dreams…

    (45:37) The start of TrackGirlz…

    (48:15) A simple piece of advice from Mechelle...

    References

    2008 USA Track Championships 100m (Mechelle's PB) - YouTube

    TrackGirlz - website | Instagram

    Guest

    Mechelle Lewis Freeman - Instagram | Twitter

    Mechelle's fav UCAN product: Cherry Berry Almond Bar

    Hosts:

    Jon Rankin - gobemore.co | @chasejonrankin

    Bryan Green - maketheleapbook.com | @maketheleapbook

    Learn More:

    UCAN - ucan.co | @genucan

    Your Personal Best Awaits

    Pay Per Click Advertising for Dummies - Best Practices for PPC for Business Owners

    Pay Per Click Advertising for Dummies - Best Practices for PPC for Business Owners
    Growing your business through pay per click or PPC will require a lot of time and effort. You have to understand the strategies that will help maximize your resources and workforce to get the results you need. You can actually generate leads through pay per clicks by setting your objectives clearly and knowing which of your current methods are working or not. Cory Michael Sanchez talks to Costas Peppas of Strategic Inner Circle LLC to discuss his secrets in successful PPC advertising. You can learn sustainable ways to generate leads and communicate with thousands of customers without burning out. Targeting the right customers and actually driving them to your website is a matter of putting the right material in front of them that will encourage them to know more about your business and avail of your offerings.

    Optimizing PPC Ads: How to leverage the full potential of 130 characters by clarifying the value proposition

    Optimizing PPC Ads: How to leverage the full potential of 130 characters by clarifying the value proposition
    Competition for a customer’s attention has been a roaming battle throughout the years. Newspapers. Radio. TV. But today, the front lines are in online search. As reported by our sister company MarketingSherpa, forecasts on the spending for search advertisement alone will break the $25 billion mark for the first time in 2011. But spending lots of money is never enough when it comes to gaining your customer’s attention. For as bad as an economy may be, you will never be the only one spending money to speak to your customers -- especially in the case of PPC.

    Addressing this current marketing challenge, Dr. Flint McGlaughlin covered the number one contributing factor to the success (or failure) of any PPC campaign. Often, many marketing departments can get swept up in the rigmarole of trying to stay current with all the new technological "bells and whistles" associated with search optimization, when only one thing really matters. Our research suggests that ensuring a PPC ad clearly communicates a value proposition is the single-most effective way to drive more qualified clicks.
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