advisoryboard

In this episode…

Artificial intelligence (AI) has been a game changer in healthcare marketing. Whether looking to improve patient engagement, optimize digital marketing efforts, or better track and analyze data, AI can help achieve your goals more effectively and efficiently. However, what key strategies and priorities should healthcare marketing teams consider when implementing AI in marketing plans?

Aaron Mauck, former Harvard faculty and the Vice President and Executive Partner at Advisory Board, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges impacting performance. Highlighting the challenges marketing teams face in keeping up with the rapid evolution of AI-powered health marketing, Aaron emphasizes an understanding of the evolving consumer landscape to shape loyalty and drive success. Marketers should prioritize a task-oriented design, simplifying the customer journey instead of introducing new technologies that increase friction. In addition, while generative AI can help streamline content creation and improve UX, it’s crucial to acknowledge the need for human oversight to ensure quality.

In this episode of For the Better, Ben Cash once again hosts Aaron Mauck, the Vice President and Executive Partner at Advisory Board, to discuss the challenges of AI implementation in healthcare marketing. Aaron highlights the potential of generative AI to simplify content creation and improve UX, explains the importance of a task-oriented UX design, and dissects the 70/20/10 rule in digital road mapping.

In this episode…

Technology has revolutionized the way we live, work, and interact with each other. And the healthcare industry is no exception. Digital transformation has made it possible to deliver healthcare innovatively, from virtual consultations to remote monitoring of patients. However, this transformation is not without its challenges. How can healthcare organizations fully realize the value of digital innovation?

Aaron Mauck, former Harvard faculty and the Vice President and Executive Partner at Advisory Board, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges impacting performance. According to him, prioritization and pragmatism are crucial to success in digital health, as overambitious goals can lead to decreased productivity. He emphasizes the importance of reducing friction in the digital healthcare experience, particularly on the consumer side and restructuring data management systems to enable AI to make a meaningful impact. In addition, organizations must embrace a cost-conscious approach to digital transformation, integrating new technologies while being mindful of investment strategy and financial constraints. 

In this episode of For the Better, Ben Cash chats with Aaron Mauck, Vice President and Executive Partner at Advisory Board, to explore the challenges and opportunities of digital transformation in healthcare. Aaron highlights minimizing friction in healthcare delivery, adopting a cost-conscious approach to digital transformation, and improving AI’s impact through effective data management. He provides valuable insights on leading strategic initiatives and fostering growth in retail healthcare.

Vi har besøg af Camilla Krøyer som fortæller om sin personlie rejse som virksomhedsejere af  flere virksomheder. Camilla er kendt fra virksomheden Trendday og i dag Camilla Krøyer Jewellery. 

Hvordan er det som 22 årig at være chef og være i front med en helt ny måde at skabe en trendsættende online webshop. Hvad gør man når man skaber en succefuld virksomhed med stor medie bevågenhed, og som så lige pludselig ikke er en succes. 

Trendday havde et Advisory Board tilknyttet, og vi taler om hvordan det har åbnet for erfaringen med at etablere de rigtige mennesker omkring sig, om det er nære relationer, Advisory  Board eller betyrelse. Camilla fortæller om hvordan hun i sin succesfulde virksomhed Camilla Krøyer Jewellery har skabt en ramme som fungerer for hende. 

Panelet består af: Ole Wibom, Michael Christiansen. Værten er Karina Nordvig, WeBoard founder.

Speciel gæst: Camilla Krøyer 

WeBoard er en organisation som brænder for at udbrede kendskabet til Advisory Board og som har praktisk erfaring med det fra +200 virksomheder. Du kan læse mere om WeBoard på www.weboard.dk

Nysgerrig på at læse mere om Advisory Board, som virksomhed eller rådgiver, så læs vores bog "Griller du kylling om natten". Du kan her læse mere om bogen og se hvor den kan købes www.weboard.dk/bog

Hvad er Advisory Board? hvad kan du bruge det til? hvornår er du klar til Advisory Board?

Denne episode skulle bare være en intro, men med denne episode begynder vi allerede nu at komme vi ind i nerven af det at have et Advisory Board. Det er ikke kun strategisk rådgivning man kan få, men det bliver også en personlig rejse. Er man klar til at bringe nogle ind og være ærlige og spørge om hjælp. Og hvad kan man få hjælp til ?

Vi taler om oplevelsen om at have et Advisory Board, hvad betyder det og hvornår er man klar.

Panelet består af: Anette Nørgaard, Thomas Hagerup og Michael Christiansen. Værten er Karina Nordvig, WeBoard founder.

WeBoard er en organisation som brænder for at udbrede kendskabet til Advisory Board og som har praktisk erfaring med det fra +200 virksomheder. Du kan læse mere om WeBoard på www.weboard.dk

Nysgerrig på at læse mere om Advisory Board, som virksomhed eller rådgiver, så læs vores bog "Griller du kylling om natten". Du kan her læse mere om bogen og se hvor den kan købes www.weboard.dk/bog

Hvordan driver man sit Advisory Board, og hvordan kommer man godt i gang?  Hvad gør man hvis man ikke har prøvet det før? Vi taler om forventningsafstemning, dynamik og roller.

Giver det f.eks. god mening at sætte en tidsbegrænsning på sit Advisory Board? 

Vi løfter også sløret for rollen som Integrator, som er en WeBoard opfundet rolle. 

Panelet består af: Anette Nørgaard, Michael Christiansen og Thomas Hagerup. Værten er Karina Nordvig, WeBoard founder.

WeBoard er en organisation som brænder for at udbrede kendskabet til Advisory Board og som har praktisk erfaring med det fra +200 virksomheder. Du kan læse mere om WeBoard på www.weboard.dk

Nysgerrig på at læse mere om Advisory Board, som virksomhed eller rådgiver, så læs vores bog "Griller du kylling om natten". Du kan her læse mere om bogen og se hvor den kan købes www.weboard.dk/bog

If anything can prepare you for battle in the boardroom, it’s being a politician in the middle of a crisis. 

Former-South Australian Mental Health Minister and Women on Boards member, Leesa Chesser (nee Leesa Vlahos) was thrust into the spotlight when allegations of elder abuse of dementia patients at the state-run Oakden nursing home were exposed leading, in part, to the aged care royal commission.

In this podcast Leesa opens up to Claire about what it was like being at the centre of a political scandal, and how vital lessons learned from the experience have helped in her boardroom journey.

“That time taught me a huge amount,” Leesa tells Claire. “There will always be failures, but how we respond to them in an appropriate way for an organization or institution or corporate entity is hugely important.”

Now after calling time on 25 years in politics, Leesa is drawing on her experience in politics and the health information management and human services sector, plus her lived experience caring helping her mother through mental health issues, to work on her board portfolio.

She says having had to understand and talk through complex pieces of legislation in Parliament has provided her with great skills to take to the boardroom table. 

And while she admits having a seat in a parliament is more “adversarial and shouty at times” than sitting in the boardroom, she says the same rules apply when it comes to negotiation, mediation and getting a consensus.

“What I've discovered in the journey walking away from politics after 25 years, is that the most surprising and rewarding Boards I’ve been on are not the ones that I would have predicted four years ago.”

She is now a NED and Chair of Governance, Remuneration and Nominations Committee at Community Options Australia, an advisory board member with virtual reality start-up Add Life Technologies which specialises in neurological rehabilitation technology and mentor and Advisory Board member for HCI Insights which is developing a learning application called Frank which she describes as “like a Fitbit for mental health and wellbeing”.

An avid shooter, sailor and CWA scone-maker, Leesa is also hoping to get her pilot’s license before retiring. As she tells Claire, “I’ve learned not to rule things in or rule things out.” 

“If it’s going to be worth something to someone else, it has to create value for them” – Chris Yount, former CEO and 3rd generation business owner of Fortifiber.

Hear Chris’s story as he shares how he rescued the family business from bankruptcy during the Great Financial Crisis, revamped the company’s strategic initiatives and led the company to its highest level of profitability in its 80 year history.  As Chris looked to the future, securing his family’s legacy and financial security was a top priority.  He chose to sell the company to Henry Co., a strategic buyer backed by a Private Equity firm.   

In this episode, Chris discusses some of the finer points between a family succession plan and a transaction with an external party.  For example, with a family succession, Chris points out the importance of clearly defined leadership roles for the new management team so it’s clear to employees how they need to prioritize their work and responsibilities.  One potential solution Chris suggests is to consider moving the former CEO to a more remote office away from the main office. 

One of the beauties to family successions, if over multiple generations, is the cumulative lessons learned along the way which can be retained and passed from one generation to the next.    

When it comes to an institutional buyer, Chris says cultural differences will shine through.  For example, a Private Equity firm has a more formal structure and will look at the acquisition through the lens of risk management.  This will cause the due diligence process to be more onerous than with a private non institutional buyer, who is likely looking to be more opportunistic.  The process is much more formalized than with a family transfer.  

Chris strongly encourages entrepreneurs to consider having a board of Strategic Advisors.  These are non-fiduciary members who can push the owner to think about the company in a different manner than they are accustomed to.  Additionally, these advisors can help professionalize the company which will enhance the enterprise value of the business and make it more attractive to a potential suitor.  

Lastly, he shares his 2 action items for owners:

1. Push to professionalize your business: Specifically, Chris encourages owners to ensure their financial record keeping is accurate and robust. Sloppy accounting and financial records will not stand up to the rigors of due diligence when dealing with a strategic institutional buyer or a Private Equity firm.
2. Value Creation: Set the business up in a way that can create value for anyone not just you.

Chris now spends his time consulting with other businesses and writing for Forbes magazine.  If you’d like to connect with Chris Yount, he can be reached via his website at https://www.christopheryount.com/contact.

Join Gregg Garrett, host and CGS Advisors CEO, during this solocast as he celebrates the 101st episode of You, Me, and Your Top Three! Gregg discusses the six different types of advisory board members you can have, the four typical styles of mentoring they may bring, and provides tips on how you can start building your own virtual advisory board today.

Greggory R. Garrett is the CEO and Managing Director of CGS Advisors, a boutique strategy and innovation advisory firm that works with senior leaders at public companies and select private organizations. He is a dynamic and experienced international keynote speaker, an adjunct professor of business and engineering, the host of the “You, Me, and Your Top Three” podcast, and author of the best-selling business leadership book, Competing in the Connecting World. Having addressed audiences from 20 to upwards of 1500 people in public and private/corporate events, Gregg is at his best when he can focus on industry shaping & transformational topics.

Prior to launching CGS Advisors, Gregg was the Chief Strategy Officer for IT & Innovation at Volkswagen Group of America. Before his time with VW, Gregg led corporate strategy & marketing for a division of Deutsche Telekom and was part of Ernst & Young’s Management Consulting practice. He is a visionary leader who prides himself in recognizing commonsense solutions for complex problems and supports “Corporate Bravery” by motivating teams to reach well beyond the typical boundaries to achieve greatness.

Celebrating passing the century mark! [0:50]

Being known by the company you keep [3:25]

Understanding the ‘Network Effect’ [7:30]

Reflecting on patterns in who successful leaders surround themselves with [11:35]

Building your own virtual advisory board [23:25]

Contact Gregg Garrett:

• Gregg’s LinkedIn
• Gregg’s Twitter
• Gregg’s Bio

Contact CGS Advisors:

• Website
• LinkedIn
• Twitter

All Flavor No Bull... Zeke Bronfman (3rd gen Seagram's beverage family), Nate Medow Founders and CEOs of SESH and Advisory Board member Strauss Zelnick, former Chairman of CBS are interviewed by David Cogan founder of Eliances and host of the Eliances Heroes Show. Broadcast on am and fm network channels, internet radio and online syndication www.eliances.com www.drinksesh.com 

All Flavor No Bull... Zeke Bronfman (3rd gen Seagram's beverage family), Nate Medow Founders and CEOs of SESH and Advisory Board member Strauss Zelnick, former Chairman of CBS are interviewed by David Cogan founder of Eliances and host of the Eliances Heroes Show. Broadcast on am and fm network channels, internet radio and online syndication www.eliances.com www.drinksesh.com 

How do you keep a business going in a failing economy?

Can you really have a multi-million dollar business and work from home?

Dr. Sandi Webster and her partner Peggy McHale not only started their business as a result of 9/11 amidst a corporate layoff from American Express - they then survived the financial crisis in 2008 grew, scaled and sold a multi-million business and Sandi shares some of her key challenges and learnings.  So, if you are navigating your business through the Covid-19 crisis, you’ll want to listen to this interview - you’ll get some great insights and feel inspired and empowered to keep moving forward!  We’ll be talking crisis management, why having an Advisory Board for your business can help not only in time of crisis but as your grow and scale your business.  We’ll also hear some great strategies and tips for success for your business and as a woman entrepreneur!

You can follow Dr. Webster on:

IG: @sandi.webster
FB: @sandiwebster
Twitter: @sandiwebster

We'd love to hear from you!  If there are topics or burning issues that you'd love to hear about, or if you would like to be considered as a guest on the RealTalk Podcast with Maureen Borzacchiello, just shoot us a note:  podcast@maureenborza.com

We're often told to treat our music career like a business...yet most music advice out there is ignoring a key part of building a sustainable, thriving organization: having an advisory board. Today, we talk about how (and why) every band can build an advisory board for their music business.