aecmarketeer

On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo. As a world-record-holding strongwoman, personal growth expert Kathryn Bennett is a 40 under 40 award winner, celebrated speaker and advocate for developing mental toughness. With a background in change management and Lean Six Sigma process improvement, Kathryn's professional career spans industries including tech, healthcare, and engineering/construction. Kathryn used the mental fortitude and tenacity they learned in the gym to more than quintuple their income in a five-year span, working from an entry-level process improvement role into a director position. Kathryn is a Certified Professional Services Marketer and is nationally ranked as a strongwoman competitor. They are passionate about helping their clients develop the mental tenacity and internal strength they need to succeed, no matter the adversity they're facing. Links: Kathryn's LinkedIn: https://www.linkedin.com/in/kathrynbennettwrites/ War Maiden Fitness: https://www.warmaidenfitness.com/ (you can also order her book Productive Pain here) No Really, Everything's Fine Podcast: https://www.linkedin.com/company/nrefpodcast/ PIE Community: https://proposal-industry-experts.tribeplatform.com/

Do you have incredible thought leaders but aren’t sure how to translate their knowledge into successful marketing materials? This episode is for you! Thought leadership doesn't have to be a daunting, complicated task and my hope is through this episode you'll have the tools to simplifying thought leadership at your firm. About Keelin (Me): Keelin is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help teams serve their communities. She is the owner of Adiuvo Marketing and the host of the AEC Marketeer podcast that explores A/E/C marketing and beyond.

Erik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry. CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few. Erik is the author of the Hawke Method and is a contributor for Forbes. website: https://hawkemedia.com/

On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with her approach to humanizing marketing. Kristina is a motivational construction industry thought-leader with over 20 years of experience in team leading, marketing strategy, workforce development, and operations know-how. She is a strong collaborator with a successful track record of forming powerful relationships, discovering and capitalizing on opportunities, and shining a light on the blue-collar industry. She is both professionally and personally driven to have a positive impact in the world. Links: Greiner Construction: https://www.greinerconstruction.com/ Kristen's Linkedin: https://www.linkedin.com/in/kristinamahler/ Crew Collaborative LinkedIn: https://www.linkedin.com/company/crew-collaborative/

Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ. Michael V. Geary, CAE, is the CEO of the Society for Marketing Professional Services and the SMPS Foundation. Prior, he served as the President & CEO of AmericanHort and Horticultural Research Institute, the horticulture industry association and research foundation, and concurrently as the executive of the Ohio Produce Growers & Marketers Association and the Nursery & Landscape Association Executives. Earlier he was the Executive Director of the American Institute of Architecture Students and served in senior staff roles for the National Association of Home Builders. Geary is a graduate of the University of Florida and earned a certificate in Diversity & Inclusion from Cornell University. Links Website: smps.org Michael's LinkedIn: https://www.linkedin.com/in/michaelvgeary/

Are you curious about what your next steps could be after proposals or do you just want to learn more about what a communications role looks like at an AEC firm? In this interview we discuss all that and more. Join us as we discuss Beth's career progression, what her communications role looks like, and how you can make the case for a communications professional at your firm. Beth Shimogawa, CPSM is the Corporate Communications Manager at Coffman Engineers. She is passionate about communication and marketing strategies that bring value to clients and employees through external and internal communication.

This re-cast is one of my favorite early episodes of the podcast. Damion is a person with a very strong personal brand and digs into advice on how to create a personal brand for yourself and why it's important! Damion is a dynamic AEC marketer who partners with principals, project executives, and technical teams to develop compelling content and presentations that win work by connecting with the humans behind each project. He is a Marketing Manager for PCL Construction California Buildings District, where he leads the marketing strategy and activities for PCL’s largest and fastest-growing district at $1 billion in annual revenue. Damion is a Certified Professional Services Marketer (CPSM), a Past-President of the SMPS LA Chapter, and is a contributor to Marketer Online. Damion's LinkedIn: https://www.linkedin.com/in/damionlmorris/

On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo. As a world-record-holding strongwoman, personal growth expert Kathryn Bennett is a 40 under 40 award winner, celebrated speaker and advocate for developing mental toughness. With a background in change management and Lean Six Sigma process improvement, Kathryn's professional career spans industries including tech, healthcare, and engineering/construction. Kathryn used the mental fortitude and tenacity they learned in the gym to more than quintuple their income in a five-year span, working from an entry-level process improvement role into a director position. Kathryn is a Certified Professional Services Marketer and is nationally ranked as a strongwoman competitor. They are passionate about helping their clients develop the mental tenacity and internal strength they need to succeed, no matter the adversity they're facing. Links: Kathryn's LinkedIn: https://www.linkedin.com/in/kathrynbennettwrites/ War Maiden Fitness: https://www.warmaidenfitness.com/ (you can also order her book Productive Pain here) No Really, Everything's Fine Podcast: https://www.linkedin.com/company/nrefpodcast/ PIE Community: https://proposal-industry-experts.tribeplatform.com/

On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way. Uniqueka Walcott has a passion for winning and teaching others to win in life. Realizing that she is more than her job title has been a transformative experience. This experience ignited the passion which drives her to create the LinkedIn Live Series and podcast "Career Conversations" Each episode is a peek into the lives of professionals of all ages in a wide variety of careers including, marketers, morticians, recruiters, and mariners for example. Uniqueka is a mentor to young professionals inside and outside of the industry. She is a proud Alumna of Georgia State University, holding a B.A. in Journalism with a focus in Public Relations. She approaches everything with her three ingredients for success: Resilience, Reading, and Relationships. These are her cultural inheritances. Links: uniquekawalcott.com Linkedin: https://www.linkedin.com/in/uniquekawalcott/

Andy Piece, Group Strategy Director. Andy leads the Strategy Practice in Core, and has done so since its inception in 2015. In that time he has worked on brand and marketing strategy projects for a wide variety of businesses, both large and small. Examples include The National Lottery, Three, The Irish Stock Exchange, The National Broadband Plan, Heineken, Life Style Sports, and AIB among others. He has also delivered award winning insight and brand planning work with The Road Safety Authority, Aer Lingus, Three, Ulster Bank and O2. Andy has over 15 years’ experience working in marketing, in a diverse range of functions and agencies. He began his career in Research, before moving into advertising. He spent eight years working across three main functions; Media Buying, Media Planning, and Client Service. Andy joined Core in 2012 and prior to setting up the Strategy Practice in 2015, he spent three years as Head of Planning. His experience consists of some of the best known brands in Ireland, including; Unilever, Diageo, P&G, Aviva, Eircom, BMW, Glanbia, Bord Gais and Supervalu. Outside of client work he is a regular contributor to and speaker at industry fora and events and is the outgoing Secretary of the Marketing Society of Ireland. He has been a member of its executive committee since 2015. He has also lead several studies into Millennials in Ireland, the over 55’s, the Future of Money, and lead a trended analysis of brand health and image for the largest one hundred brands in Ireland across 2017 and 2018. More recently he has lead the development of Core’s Covid Strategic Planning framework. Andy is a firm believer in the ability of marketing and advertising investment to deliver real and measurable results through creative thinking – and places huge emphasis on delivering the proof. He has two young children, and is a passionate rugby fan with a keen interest in current affairs, politics and history. He holds a BA & MA in History from TCD. Andy's Reading Recommendations: Byron Sharp – how brands grow; https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560 Jenni Romaniuk – Building distinctive assets https://www.amazon.co.uk/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/ref=sr11?dchild=1&keywords=jenni+romaniuk&qid=1598972960&s=books&sr=1-1 Orlando Wood – Lemon https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471/ref=sr11?crid=3BOBDRB9NDXXK&dchild=1&keywords=lemon+orlando+wood&qid=1598972996&s=books&sprefix=lemon+or%2Cstripbooks%2C144&sr=1-1 Adam Morgan – Beautiful Constraint. https://www.amazon.co.uk/Beautiful-Constraint-Transform-Limitations-Advantages/dp/1118899016/ref=sr11?dchild=1&keywords=beautiful+constraint&qid=1598972980&s=books&sr=1-1 Field and Binet – The Long and Short of It https://www.amazon.co.uk/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X/ref=pdlpo14t2/259-3964304-4319716?encoding=UTF8&pdrdi=085294134X&pdrdr=ef51e0d1-5727-4817-8ba1-5f008bac03ef&pdrdw=aEZhW&pdrdwg=3uB3v&pfrdp=7b8e3b03-1439-4489-abd4-4a138cf4eca6&pfrd_r=DEJDWQQ7TVQWVGZTXZGJ&psc=1&refRID=DEJDWQQ7TVQWVGZTXZGJ Rory Sutherland https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr11?crid=3NXQDK1X6G2HQ&dchild=1&keywords=rory+sutherland&qid=1598973061&s=books&sprefix=rory+suther%2Cstripbooks%2C149&sr=1-1 Mark Ritson https://www.marketingweek.com/mark-ritson/ WARC https://warc.com/ Blog – the adcotnrarian http://adcontrarian.blogspot.com/

During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references). For 12 years, Anders has been part of developing Orbit from a small niche system to a well established platform trusted by some of the most influential companies across multiple industries and in his current role as client development manager, he serves as the link between clients and their systems development. He's also a project manager for more than 30 ongoing projects and specializes in CV skill and reference management modules, as well as the sales and tender management modules. Through his work, he has analyzed the workflows and processes for creating and managing tender specific CVS and references and more than 300 companies throughout the last 10 years and is one of the leading experts in this small, but business critical field. LinkedIn: https://www.linkedin.com/in/andersdyrholm/ Orbit: https://www.orbit.online/

The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future. Matthew Winklestine Matthew has 15 years of leadership experience in Engineering and Construction. His experience includes running multimillion dollar construction projects, building and running a global team in EH&S and launching multiple marketing initiatives that drove customer and employee acquisition. Two years ago Matthew started Engaging Perspectives. An agency focused on helping companies in the AEC space ideate, strategize, execute, measure and report on digital customer and employee acquisition strategies. Outside of business pursuits, his passions are mentorship, mountaineering and personal development. Matthew's LinkedIn: https://www.linkedin.com/in/matthew-winklestine/ Engaging Perspectives: https://www.engagingperspectives.com/

Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it. Rachelle Ray | Owner/Proposal Management Consultant | RMR Consulting Rachelle has spent more than ten years working on AEC proposals. She founded RMR Consulting after recognizing a need for flexible proposal management to address the ‘ebb and flow’ of marketing needs across the industry. Having battled burnout at various stages of her career, Rachelle has become a passionate advocate for proposal education and increasing process efficiency for marketers. She works with individuals and teams to identify opportunities to improve their marketing efforts, increase communication, and ensure pursuits are given adequate resources in order to prevent staff burnout. https://www.linkedin.com/in/rachelle-ray-marketing/ http://www.rmrconsult.com/

Maisha walks us through how to best leverage and prepare for your performance review. Her advice is absolutely priceless and she has helped hundreds of professionals just like you! Maisha Hagan is the owner and head coach at Beauty & the Boss, a professional development and career coaching service for women in male-dominated industries. Prior to starting Beauty & the Boss, Maisha's career was concentrated in the AEC (architecture, engineering and construction) as a professional services marketer, Director and member of an executive leadership team for multi-million-dollar companies. She has a passion for people, a mind for business and a gift to teach. Links: search: www.bosslady.coach connect: https://www.linkedin.com/in/maishachristian/ Performance Review Guide: https://www.bosslady.coach/resources.html

I have the opportunity to chat with Kathryn Bennett about all things automation software, its benefits, application, and the future role of proposal managers. Kathryn Bennett, CPSM, is a veteran professional services marketer and Director of RFP Excellence at Loopio, a proposal automation software company. During her time as a Loopio user, she cut production time on RFPs by 35 percent and completed 150+ enterprise-level RFPs as a team of one in a single year. Kathryn believes that no proposal writer should ever have to work another 80-hour week, and she has dedicated her career to preventing burnout on RFP response teams. Links - Benchmarking Report - https://loopio.com/resources/2021-rfp-response-trends-report/ Loopio main page - https://loopio.com/ LinkedIn - https://www.linkedin.com/in/kathrynbennettwrites/ Loopio RFP Academy - https://academy.loopio.com/

Julie and I chat about company culture, how to grow it, and how to maintain it, all while still facing COVID-19. Julie Huval is the Head of Marketing at Beck Technology. She is part of the five member leadership team for the fast growing preconstruction tech company. When Julie started with her company in 2012 there were 12 team members and she was the first marketing hire. Now the company has surpassed 60 employees and live out their core values of passion, innovation, and caring on a daily basis. LinkedIn = https://www.linkedin.com/in/juliehuval/ Beck Technology website = https://beck-technology.com/ Beck Technology Twitter = https://twitter.com/becktechnology

Rebroadcast of the most listened to episode of the AEC Markteer. Mercedez believes better writing makes for better business. She teaches reader-focused and succinct writing that drives client behavior, builds relationships, and wins work. First and foremost a storyteller, Mercedez is passionate about finding and sharing a firm's unique stories to connect with clients. As a Proposal Specialist at Michael Baker, Mercedez leads strategy development sessions and translates capture planning into winning proposals for priority pursuits. https://www.linkedin.com/in/mercedezlthompson/ http://simplywritingblog.com/

I sit down to talk with Rachel about her career and working in her home state of Hawaii. Rachel is an experienced marketer that quickly moved up the corporate ladder to become the Chief Operating Officer for one of Hawaii’s largest construction cost consulting firms. Starting her career in the AEC industry as a Marketing/Project Coordinator in 2016, Rachel quickly advanced to become the firm’s Business Development & Marketing Director in 2018, followed by being elevated to Chief Operating Officer in 2020. In her current role, Rachel oversees all non-technical operations of the company, including marketing, human resources, accounting, information technology and administration. In addition to her AEC career, Rachel is also the founder and owner of Sun Stage Music, a Hawaii-based music production studio that provides publishing, production, clearance and music administration services. Together with husband Jordan, Rachel assists clients and musicians with helping to get their audio creations produced, published, and managed. Rachel received a Bachelor of Fine Arts degree in Recorded Music from New York University’s Tisch School of the Arts, with a minor in Computers & Web Programming. She is very active with SMPS Hawaii, having served as Chapter President in 2018-2019 and currently as a Director at Large. She is also a member of the Association of Independent Music Publishers. J. Uno & Associates: https://j-uno-associates.com/

Leslie and I chat about case studies and why our firms should be writing them. Leslie Blaize of Blaize Communications is a freelance writer specializing in Architecture/Engineering/Construction. She’s certified as a professional services marketer and case studies specialist. To find out more about Leslie and her work, please visit: Website: www.blaizecommunications.com LinkedIn: https://www.linkedin.com/in/freelance-writer-architecture-engineering-construction/ Case Study Win Guide: https://mailchi.mp/a0360b95822b/case-study-win-guide

In this special edition episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!