africanfashion

Dans ce nouvel épisode de "The WAVE", nous sommes honorés de recevoir 4 experts  sur  le  thème  de  la  mode  africaine :  son  identité  plurielle, sa chaîne de valeur de la  production  à la distribution.

Modérateur : 

Nelly Wandji, Consultant des industries créatives africaines, co.fondatrice de MoonLook, une plateforme de promotion et d'accompagnement des marques africaines 

Intervenants : 

Imane Ayissi, créateur de mode haute-couture et directeur artistique de la marque éponyme IMANE AYISSI

Adama Ndiaye,entrepreneure et directrice artistique de la marque ADAMA PARIS 

Aristide Loua : créateur de mode  et directeur artistique de la marque KENTE GENTLEMEN 

This week, Ayanna and Akua discuss the importance of including Africa in conversations about luxury fashion. They also had the pleasure of talking to the Founder and CEO of The Folklore, Amira Rasool to gain some insight as to what some of these brands on the continent are up against and how we can help. 

 

FOLLOW US 

Instagram: https://www.instagram.com/brainwashxmedia/

Twitter: https://twitter.com/brainwashxmedia

 

SHOP THE FOLKLORE 

The Folklore is an innovative online retail concept operating out of New York City and Cape Town. The Folklore stocks high-end and emerging designer brands from Africa and the diaspora, and serves as a cultural hub for contemporary brands, artists and creatives to showcase their personal stories.

https://www.thefolklore.com/

https://www.instagram.com/thefolklore/

https://twitter.com/TheFolklore

 

BRANDS WE'RE LOVING 

Mowalola

Orange Culture 

Maki Oh 

William Okpo 

Lisa Folawiyo

Thebe Magugu

AAKS

 

REFERENCES 

https://youtu.be/mFyCpoCW9ak

https://africanbusinessmagazine.com/sectors/retail/e-commerce-powers-africas-rapidly-expanding-fashion-sector/

https://www.businessoffashion.com/articles/opinion/op-ed-its-time-for-vogue-africa

https://www.businessoffashion.com/articles/global-currents/tapping-31-billion-africa-opportunity

YOUR WRAP, YOUR STYLE, YOUR IDENTITY

My African cliché of the day is question to you: do you think that if a White American white lady chooses to wear a headwrap, it is cultural appropriation? Is it paying tribute? Is it respect? Is it free advert for that culture? 

 Cultural appropriation refers to when a dominant culture appropriates the codes of a dominated culture, either the colonized peoples or the oppressed minorities.

• Is it respect when it’s done for fun, and money, while erasing the cultural side of it? Like wearing a Palestinian keffiyeh patterns without ever mentioning the pain of the people?
• Is it tribute when it’s all about everything but the burden, when it is like entering and leaving a culture without bearing the burden and using the codes without suffering while retaining one’s privileges?
• Isn’t a stealing when big brands use those cultures materials and symbols to produce gadgets and goodies to enrich themselves and their advertising icons?