How Important is Passion for Scaling Your Small Business? (w/ Afton Brazzoni, Founder - Scribe National)
Afton Brazzoni always had a deep passion for stories.
From journalism to marketing and PR, Afton's storytelling muscle has had ample time to develop. But when she launched her own B2B content writing venture Scribe National, she soon learned about all of the other stuff that she had to grasp. Management. Budgeting. Leading.
By embracing the unpredictability of entrepreneurship and building a fierce team, Scribe National scaled to a six figure company in its first year. The year after, their revenue doubled. And they're set to grow some more.
Despite many challenges, Afton never abandoned her passion for telling stories. In our conversation, we discuss how she dealt with the immense pressures of learning about the business side of entrepreneurship. We also cover how she and her team were able to successfully scale so quickly, and the many secrets of effective content writing.
Afton talks about:
- Putting together an all-star team
- Scaling to a 6-figure company in your first year
- How to scale while maintaining high-quality work
- Treating entrepreneurship as a learned experience
- Managing teams, dealing with pressure, and budgeting
- Why you need to recognize the human element in B2B interactions
SPECIAL OFFER for our listeners: From now until October 31, 2023, get $250 (10% off) a 3-month private coaching package with Scribe National: 1-on-1 Marketing Advisory for Service Businesses. Email Afton (afton@scribenational.ca) with the code ANDSOSHELEFT to claim the discount, or if you have any questions, or want to book a meeting about it.
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Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.
Music by © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP).
Songs used in this episode include: "Air Hockey Saloon," "What True Self- Feels Bogus, Let's Watch Jason X," "Chance, Luck, Errors in Nature, Destruction as a Finale," "Short Song 010923," "Short Song 012323," "Short Song 021123."
Used under the Creative Commons 4.0 International License
