age of influencer

It’s Ask Me Anything Day here on the Pod and Orchid and Ingrid drop some great advice in today’s episode. Could Toys R Us have survived if they adapted? Is the Age of the Influencer coming to an end? Tune in to hear your questions answered and check out our Instagram @_infiniteshelf for a post-episode treat!

Get Your Sh*t Together

• {00:02:16} “A significant trend is that retailers know they have to rethink the in-store experience, but they're not quite sure how to do it. A prime example of a fail in this is Toys R Us.” - Orchid
• {00:09:32} “This is the modern iteration of what {a lifestyle brand} is: merging the in-store experience, using the retail, having online, having all of those things.” - Ingrid
• {00:12:29} “The new trend in maximizing your square footage is the services and the experience and the reason to go somewhere physically, which actually means quite the opposite of pack more sh*t in there. It actually means really, really curate things because people are completely overwhelmed with choice anyway.” - Ingrid
• {00:18:03} “I'm convinced that if you're brought into a Target and it's a pleasant experience with a Starbucks that you can get free refills on, you're going to spend more time there and increase that single transaction over going into a crowded Macy's where you can't find anything, you feel overwhelmed and then you just turn around and head out again.” - Orchid
• {00:22:10} “There is a healthy balance of a strong work ethic and knowing that you can succeed at something without putting so much pressure on yourself that you burn yourself out.” - Orchid
• {00:23:27} “There are seasons of your work life in the same way that there are seasons in every other aspect of your life.” - Ingrid
• {00:30:00} “The age of the influencer won’t end, but brands do need to activate more thoughtfully and stop spraying and praying with influencers the way that they once did with buying TV.” - Ingrid

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