ai era

What were the major announcements at 2023 AWS re:Invent? What did we learn about their AI strategy? What did we learn about how they continue to evolve the business?

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SHOW NOTES:

• Top announcements from AWS re:Invent 2023
• AWS re:Invent Keynotes (2023)

AWS MANAGES THE TRANSITION FROM ONE CLOUD ERA TO THE NEXT 

• Reviewing AWS’ AI strategy
• NVIDIA DGX Cloud in AWS
• Further alignment with Anthropic
• AWS Q
• Cost Optimization Hub
• Memory-optimized Graviton 4 ARM compute nodes
• zero-ETL integration for a number of database and data-ingestion platforms
• Aurora Limitless Database
• IBM DB2 comes to AWS
• Project Kuiper - Satellite Internet

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About Emanuel Rose: Emanuel Rose is a Founder and CEO of Strategic eMarketing, a digital marketing agency located in Ashland, OR, where he serves clients with one to 25 million dollars in sales. Emanuel manages prospecting, sales, client service, and a team of six creatives and support staff. He is also responsible for developing strategies and tracking the progress of marketing campaigns. With over 14 years of experience in the agency, he has established himself as a reputable expert in lead generation, branding, advertising, and digital agency operations. Before launching Strategic eMarketing, Emanuel served as a Sales and Marketing Manager for a consumer electronics company. He successfully generated sales with Fortune 1000 companies and oversaw the successful release of LED lighting and wifi radio lines. Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series. Check out the latest episode of our Conversational Selling podcast to learn more about Emanuel.

In this episode, Nancy and Emanuel discuss the following:

• Emanuel’s understanding of why Gen Z is different and should be treated differently.
• Developing an individual marketing plan for Gen Z.
• The marketing mistakes to avoid with Gen Z.
• What motivated Emanuel to write “Authentic Marketing in the Age of AI”?
• The next big thing that will happen after the AI era.
• Will AI replace sales representatives?
• Emanuel's preference and recommendations for AI tools.

Key Takeaways: 

• Gen Z is truly the first digital natives.
• Gen Z has seen every trick, pop-up, and hack marketing technique since they could understand those things.
• We can sell on emotion in a deeper way than corporations do.
• Video and building a content calendar are more holistic than just product and product announcements.
• We still need human connection, and we need to be able to think together, that's where the AIs are not able to do that yet.

"I've seen a lot of bad marketing over my entire career. But Gen Z won't stand it. The first thing is you've got two and a half seconds, less than a goldfish, which has almost a six-second attention span. So, you've got to bring either something very humorous or identifiable to the target persona you're going after. It has to feel that it's real and transparent and that it's something to engage with emotionally as well as intellectually. We have to treat them more so than other cohorts, treat them as individuals, and speak directly to their concerns." – EMANUEL.

"I'm amazed right now at the synthetic humans being produced by voice and video. And so, I think there will be in the next two years, the number of synthetic influencers will overtake the actual human influencers. So, I think that's when it is. You know, there are tools. If you're familiar with air.ai, it's an AI-generated outbound phone call system that has AI-created voice, and they're able to respond in such a clean and smooth way that it's, for the first time, I'm a little scared. " – EMANUEL.

“I want everybody to take two minutes every Monday at 8 a.m. to investigate their cell phone and record a video about something important in your life or your company's life. Send that video to your marketing department and get it turned into a month's worth of content.” – EMANUEL.
 

Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/
• Strategic E-Marketing:https://strategicemarketing.com/

Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/
  

Connect with Nancy Calabrese: 

• Twitter: https://twitter.com/oneofakindsales
• Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/
• Website: https://oneofakindsales.com
• Phone: 908-879-2911 
• LinkedIn: https://www.linkedin.com/in/ncalabrese/
• Email: leads@oneofakindsales.com

In today's episode, we're joined by Dan Ariely. Dan is a  professor of psychology and behavioral economics at Duke University. He is also a founding member of the Center for Advanced Hindsight and a New York Times bestselling author.

The episode delves into strategies for identifying the misbeliefs we hold and examines the contemporary rise in moral outrage. The dialogue takes a thought-provoking turn as Dan shares insights on the intersection of misbelief and the Israel-Palestine War, and whether ideologies possess individuals.

The latter half of the episode grapples with the challenges of truth and lies in the AI era, offering valuable advice for college students and emphasizing the importance of assuming good intentions. With a blend of humor and profound insights, this episode offers a captivating journey through topics ranging from personal grooming choices to the complexities of belief systems and societal dynamics.

highlights

00:00 Intro.

01:30 Why Does Dan Have a Half Beard?

06:30 The Importance of Nurturing Resilience.

09:45 The Origin of Misbelief.

13:54 How To Identify Misbeliefs We Believe.

19:30 Why is there a rise in Moral Outrage?

26:46 Misbelief & The Israel-Palestine War.

40:33 Do Ideologies Possess People?

46:00 AI Era: Is there a line between truth and lies?

1:02:00 Advice For College Students.

1:06:10 Assume Good Intentions.

About Dan Ariely:

Ariely's work focuses on the irrational ways people behave, and he has written extensively on topics such as decision-making, dishonesty, and self-control – while also being an entrepreneur – he is the author of the book which we’ll discuss today, Misbelief: What Makes Rational People Believe Irrational Things.

Read Misbelief now: https://www.amazon.com/Misbelief-Rational-People-Believe-Irrational/dp/0063280426

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