alcohol marketing

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My intro and outro music are courtesy of Max Maikon and the Youtube Audio Library. Full credits are as follows:

Track: Equilibrium — Max Maikon [Audio Library Release]

Music provided by Audio Library Plus

Watch:https://youtu.be/v2G8waOzPQA

Free Download / Stream:https://alplus.io/equilibrium

How did a hard kombucha brand manage to disrupt the alcohol industry and reach a net-zero carbon footprint while simultaneously building a powerful ambassador program? Ask JuneShine, a hard kombucha brand based out of San Diego. For episode 44 of the Waves Social podcast, we sat down with Annie Atwell, Director of Marketing at JuneShine, to talk about her experience working for a leading-edge, sustainable alcohol brand. We learn how JuneShine came to be (and how alcohol was never the priority), how they’ve managed to keep their values central even as they’ve grown and what’s next for the brand. Annie also talks about her own career path in marketing and the top advice she gives to other marketers. 

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. What is JuneShine and who is their audience? 
2. What hole did JuneShine fill in the alcohol market?
3. How did Annie get started with JuneShine and what has her career path been like?
4. Explaining the concept of ‘clean alcohol’ and what inspired JuneShine’s disruption in the industry.
5. What were the most pivotal moments for JuneShine’s growth in the early days?
6. Annie explains why she attributes JuneShine’s success to their local community. 
7. The importance of creating an amazing in-person brand experience.
8. JuneShine’s ambassador program: How ambassadors are chosen, their involvement in the business and how the program contributes to business objectives.
9. How to activate your local community and the importance of patience. 
10. How JuneShine deals with marketing restrictions on their industry. 
11. How to build a successful lifestyle brand.
12. How JuneShine hit a net-zero carbon footprint and what’s next for their sustainability journey. 
13. Is it hard to share the sustainability messaging with new consumers?
14. What’s the best piece of career advice Annie’s been given?
15. Where does Annie find her career inspiration and how does she balance her multiple career passions?
16. Tips for avoiding going into career ‘auto-pilot.’
17. Finally, who is Annie seeing make waves online?

Discussed in this episode:

1. JuneShine - https://juneshine.com/
2. JuneShine Instagram - @juneshineco
3. Annie’s LinkedIn - https://www.linkedin.com/in/annelieseatwell/ 
4. Annie’s Instagram - @alsoknownasannie 
5. Blue Land - @blueland
6. Grove - @grovecollaborative
7. By Human Kind - @byhumankind
8. The Package Free Shop - @packagefreeshop

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.

One key aspect that has emerged in recent times is to bring the bar experience home. And, this has also been facilitated by companies that function the mixers category.

There have been democratize experiences that were traditionally part of the metro city markets to other tier markets as well, and so much more.

One such company is Jimmy's Cocktail.

On this episode, Varun is joined by Ankur Bhatia, Founder and CEO of Jimmy's Cocktail. Ankur shares his experience of working across e-commerce and alcohol-beverages industry. They also discuss how the alcohol-beverage market is unique from an Indian context.

Website of Jimmy's Cocktail: https://jimmyscocktails.com/

Follow Jimmy's Cocktail on Instagram: https://www.instagram.com/jimmyscocktails/?hl=en

Follow Jimmy's Cocktail on Facebook: https://www.facebook.com/jimmyscocktailsindia/

Find Ankur Bhatia on Instagram: https://www.instagram.com/ankurinsta/?utm_medium=copy_link

Find Ankur Bhatia on Facebook: https://m.facebook.com/TheAnkur

Sign onto Varun's new newsletter at: https://varunduggi.com/

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

https://www.linkedin.com/in/varun-duggirala-31090313

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In Episode 8, we dissect into White Claw's business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let's dig into some of their marketing & business strategies that led them towards their success.

Timestamps:

1:30 - Identify & Evolve with Industry Trends
3:40 - Real-life Example of How We Implemented Trends into Sweetberry (Fast-Casual Restaurant)
4:35 - Keep Your Ads Relevant Based On The Current Environment [This will lower your CPA]
6:54 - Why is White Claw's Product Designed Very Minimalistic
8:59 - Want Free Exposure? Design Your Products Such That They Are "Instagramable" 
11:30 - How  SoJo Spa Club Created a 130k square foot facility that became an Instagram sensation
13:35 - Always Test Multiple Designs

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Sean has worked with 50+ businesses/individuals with their marketing strategy. Some of his current or previous clients are Safavieh [500mil+ revenue per year -- Grew their sales 3x YOY], Rugs USA, SoJo Spa Club, Sweetberry Bowls, Muscle Maker Grill, Kat Burki Skincare, and many more.

Prior to starting his agency, Sean worked in finance for 4 years as an Commodities IT Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn