alex ikonn

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 26, we dissect Luxy Hair's business & marketing strategy – The husband-and-wife (Alex Ikonn & Mimi) team started out by buying $20,000 worth of hair extensions on Alibaba, after discovering that they couldn’t find the hair extensions they wanted. Learn how this brand uses a content-first strategy to generate a 7 figure business annually.

Timestamps:
00:51 Who is Luxy Hair?
3:14 Creating How To's & Tutorial Videos To Help Draw New Customers. Luxy Hair pushes out consistent tutorials and videos on YouTube that help drives sales.
6:55 Luxy Hair executes social media takeovers with influencers to build brand awareness and deliver more user-generated content for their page.
10:28 Why You Should Be AB Testing Your Web Banners
14:10 Get witty with your loyalty program.
18:23 Rank your content by tagging highly searched keywords — You can leverage tools like ahrefs or Buzzsumo to identify keywords that relate to your business.
21:00 Execute the ICBL Strategy - Identify, Create, Build, Launch. Luxy Hair built out their audience by creating content first while they were building their go-to product line.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

As creative thinkers and entrepreneurs, we create tools and products because we, ourselves, need to work on something. For Canadian entrepreneur superstar, Alex Ikonn, co-founder of Intelligent Change and creator of the best-selling Five Minute Journal and Productivity Planner, gratitude was his Achilles heel. When Alex, who had a challenging childhood and at times had felt like a victim of his circumstances, learned the power of gratitude, it shifted his whole life. 

If you have scarcity in your life of some sort, whether it be from things that are happening in your family, in your career, or in relationships, you can get into that trap of saying, "Why me?" 

When Alex had that first huge realization that you are planting seeds to your reality with your everyday thoughts and that what you focus on, you cultivate and create in your life, everything changed for him. He learned that if you want to make any difference in your life, you have to take responsibility. This led him to create tools like the Five Minute Journal that could act like “toothbrushes for the mind” and help people build new, healthy habits through a daily routine of being grateful that catapults them on a new life trajectory through changing their mindset.

No one can make you unhappy. Once you take responsibility in your life, there is power. If you take care of that one being that you can be responsible for – YOU – you're making a massive change that will create a ripple effect and you're going to inspire others. 

In this episode, Alex Ikonn shares his personal journey and it demonstrates how one truly simple question, asked once per day, can make a massive, fundamental difference in your life. 

See show notes and get the free tools at AllowedPodcast.com.

For complete show notes and additional resources, visit allowedpodcast.com