The art and science of brainstorming and why so many get it so wrong
When your boss mentions "brainstorming" what do you picture - rapid, creative, ideas generation or death by Post-it Note?
Pick up your permanent markers and unroll that butcherâs paper because weâre diving into the art and science of brainstorming - what works, what doesnât and why some people are doing it all wrong.
(This program first aired September 14, 2020.)
GUESTS
Professor Gerard Puccio, organisational psychologist from Buffalo State
Art Markman, Professor of Psychology and Marketing at the University of Texas, Austin.
CASE STUDIES
Sarah Crowley, transport and precinct planning specialist
James Atkins, director and strategic planning facilitator
This Working Life
enDecember 20, 2020
