alex thompson

Monologue:

• Pumpkin Festival at Founders
• Requirements for Sheriff in Texas
• ACL Primer
• The Sun Goes Out-Eclipse

Guest:
Alex Thompson Attorney at Law  was raised in Dripping Springs and graduated from the Dripping Springs High School. She attended Baylor Law and has grown her legal expertise through various paid and volunteer positions. Alex announces that she is starting her own firm in Dripping Springs in October. She discusses how family law has changed and what she thinks people need to focus on when going through some of the most challenging situations of their lives.

Steve Mallett and Michelle Lewis meet the most interesting people, and discover the places and events that make Dripping Springs, Texas, a Hill Country oasis. Learn why every year, hundreds of people move to this small town just outside of Austin. Every episode features a local resident who's talent and past will make you want to know more about what draws so many unique people to this historical town. From ranchers to engineers, cowboys to entrepreneurs, bankers to bull riders. New episodes weekly.

This show is brought to you by the Real Estate Pro's at The Mallett Integrity Team. Look them up when you are buying or selling real estate in the Dripping Springs or Austin area. Real Estate Done Right! Call them at 512-627-7018.

This show is sponsored by the Lending Pros at Capital Farm Credit. Lending in Texas for over 100 years they can help you buy your dream ranch, ranchette or provide interim financing for construction for your land improvements. Call them at 512-892-4425.

We are sponsored by M. Elliott Design. Tailored experience. Design as an investment. They can help you design for renovations, new construction or with the right furniture; each item is selected, tailored, and procured. Call Montana at 512-781-0224.
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You already know about the big “Black” blockbusters coming to a cineplex near you this season. There’s Black Adam, DC’s comic book flick. And, of course, the much anticipated Marvel movie Black Panther: Wakanda Forever. But what about those dramas made for adult audiences? We highlight films you should seek out on the silver and smaller screens.

After two years of a pandemic and the need for many employees to work from home, creating connections has never been more important – to your coworkers, company, and work. Thomson Reuters recognized the significance of these connections and the need to facilitate them, especially given that the company formed a new operating entity and welcomed a new CEO days before the pandemic began. 

The answer was purpose – but Thomson Reuters’ purpose still needed to be defined. Knowing that an authentic purpose is driven from the inside out, Thomson Reuters embarked on a process of collecting employee insights, experiences, and stories, coupled with the power of its AI. With insights from over 800 employees and, eventually, 4,000 customers, Thomson Reuters found its purpose: Inform the Way Forward. 

We invited Alex Thompson, CCO of Thomson Reuters, to share the story of uncovering Inform the Way Forward and how it has unleashed the passion, power, and unlimited potential of Thomson Reuters. 

Listen for Alex’s insights on:

• How to purpose can unite siloed employees and enable them to understand and appreciate each other’s contributions. 
• Why purpose needs time to settle so it can be fully embraced. 
• How to engage employees and their expertise in advancing social objectives. 
• Why you should invite critics to be your counselors, and how to select them. 
• How to communicate individual and departmental victories at a corporate level to inform and motivate colleagues. 

Links & Notes

• Alex Thompson’s LinkedIn
• Thomson Reuters Value Principles
• Inform the Way Forward
• Steve Hasker on Inform the Way Forward
• Thomson Reuters’ Partnership to Investigate Human Trafficking at the Super Bowl

• (00:00) - Welcome to Purpose 360
• (00:13) - Alex Thompson, Thomson Reuters Institute
• (03:16) - Alex's Background
• (05:57) - What Does Thomson Reuters Do?
• (07:46) - Trust Principles
• (09:40) - TR's Purpose
• (12:45) - The Process
• (14:11) - Interviews
• (16:53) - Embedding the Purpose
• (19:55) - Call to Action
• (23:17) - Deeper Connections
• (26:21) - Surprises
• (27:48) - Global
• (29:50) - Board's Role
• (31:26) - Decision to Make the Shift
• (34:28) - Initial Conversation
• (36:03) - CEO Letter
• (39:18) - Superbowl Sex Trafficking
• (41:44) - Inform the Way Forward
• (47:27) - West Law Edge
• (50:25) - Pro Bono Work
• (53:16) - Tips
• (56:07) - Identifying Critics
• (57:05) - Last Thoughts
• (57:59) - Wrap Up

Welcome to Purpose 360.

We’re thrilled to make our debut, and even more so because our first guest is celebrating the fourth anniversary of one of the most disruptive and successful social purpose campaigns: REI’s #OptOutside.

But first, you might want to know a little about us. Purpose 360, hosted by Carol Cone and Chris Noble, unlocks the power of social purpose to ignite business and social impact. Why listen to us? Carol created the field of social purpose in the 1980s, linking Rockport with the walking movement – creating a billion-dollar retail category while inspiring people to walk for fitness and health. Chris is a digital and cause marketing savant, having created leading campaigns for brands and NGOs, raising $150 million for causes. Every week, we’ll speak with the leading minds and practitioners of social purpose from Fortune 500 companies, social enterprises, and world-changing non-profits to answer the question: What’s your purpose?

Back to REI: one of our favorite purpose-driven brands. We were honored to speak with Alex on the eve of #OptOutside’s fourth year, and encourage you to spend some time in nature while listening to this episode. Here are our favorite insights from Alex:

• Align on a really clear, focused societal goal: for REI, that’s “leaving the outdoors better than we found it.” Social purpose initiatives, especially when operationalized throughout the business, can be multi-faceted and complex. Keeping the end goal simple and compelling will serve as a north star for all the moving parts.
• Need inspiration? Find a challenge your organization is uniquely equipped to address. REI found that 50% of people in the US aren’t going outdoors once a year for outdoor recreation. That 50% of people are unlikely to shop at REI and unlikely to experience the mental and physical health benefits of the outdoors. REI embraced that staggering statistic, putting the full force of the company’s purpose behind it through #OptOutside and other community engagement initiatives. And they are beginning to turn the tide.
• Never forget where you came from. REI was founded as a co-op by a husband and wife with a passion for nature. The company remains a co-op, giving every customer the opportunity to buy into the company and its mission. That’s a powerful asset that REI was a steward of throughout the company’s massive growth. The customer has always come first.

To hear more from Alex Thompson, including how the brand inspired more than 15 million people to go outside on the country’s biggest shopping day, we invite you to listen to our debut episode today.

Links & Notes

• REI #OptOutside
• About Alex
• Alex Thompson on LinkedIn