Stupid Simple Marketing Principles with CEO Nick Alter
Marketing is actually pretty, stupid, simple.
But simple does NOT mean easy.
That is where most people get tripped up.
The all-encompassing view of marketing is a do all - be all - end all.
When asking a marketer, most business owners would say, "Hey, we need marketing. Can you do that?" without fully understanding the nuances or intricacies that lead to that being a vast and ultimately loaded question.
Our guest today gave the best possible answer to that question an expert in the field could, "Neat, which part?"
Because in marketing, just like with any industry, there are an infinite amount of moving and congruent parts that compound and build on one another.
Seeing each of these parts for precisely what they are, and learning the importance of championing each appendage, leads to a holistic and rewarding pursuit.
No one knows that better than the star of this episode, a true marketing architect, Nick Alter. Nick is a multi-faceted entrepreneur with many irons in the fire. He is the (former) CEO of Alter Endeavors, helps optimize the workplace with The Tent Makers Network, and is also a soon-to-be author.
From successfully starting his own firm and getting major clients to going on to the next best thing, Nick exemplifies mastering skills to foster his purpose, all while leapfrogging with the best of them.
So carve out some time to listen to this episode. It may start with helping you practically focus on your marketing needs, but it will surely end with much more wisdom and encouragement behind being the best champion and expert you can be. Then, head over to PurposePro.Org to keep that momentum going.
And hey, you might also find out why the circus failed.