Aggregators, Brand Building, And Big Predictions For 2023 w/ James Kelly
In 2020, Thrasio raised hundreds of millions of dollars and eyebrows, then the floodgates opened. By 2021, billions of dollars had been raised for as many as 100 Amazon aggregators.
Everyone was doing it.
By 2022, the Covid bump slammed shut the floodgates, and the aggregator's magic was gone - all thanks to supply chain and inventory management issues which are absolutely critical to an Amazon business.
The gold rush of free money and outrageous aggregator valuations is over. Big aggregators are missing their obligations, and the rumor mills have it that it's about to get worse. We might even see some bankruptcies soon.
Amazon aggregators and their venture capital backers are beginning to learn the hard way what my guest and I learned a long time ago.
Amazon is different, it's hard, and it's all about the BRAND.
Building a great, beautiful, and trusted brand continues to be the pathway to success and wealth. You can't sling commodities on Amazon today and hope to have success.
In this episode, I am joined by my friend, James Kelly, to discuss Amazon aggregators, brand building, and 2023 predictions.
If you have wanted to understand the Amazon Aggregator business model or have been looking to sell to an aggregator, then this is a must-listen episode as we go through some great points.
Key Takeaways
- The state of Amazon Aggregators 2023 (03:42)
- What to look for when selling to an aggregator (09:52)
- The keys to running a successful Amazon business (11:49)
- What the rumors are saying about aggregators (15:25)
- Will one of the bigger aggregators file for bankruptcy? (21:28)
- What it takes to build a great brand on Amazon and beyond (25:19)
- Content is the king (28:59)
- Get the reps in (32:27)
- Amazon predictions and trends for 2023 (35:45)
- A new era for ecommerce? (39:15)
- Diversifying from Amazon (40:54)
Additional Resources:
- Check out Jame Kelly's brands here: https://www.woolly.clothing/ and https://www.bloom.city/
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- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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