Is Amazon Going to Put Shopify Out of Business by Doing This?
Amazon recently announced that it was opening its prime shopping experience to third-party online stores.
They are introducing the ‘Buy with prime’ option to sellers outside Amazon.
This is big news as it will allow sellers to take advantage of Amazon’s FBA, free shipping, and returns checkout with Amazon Pay, among many other benefits that customers enjoy with Prime Membership.
There is no doubt that sellers will value using Amazon’s vast fulfillment and logistics network.
But there are some serious questions about this move by Amazon.
- What does it mean for Shopify?
- Should Shopify allow the Buy with Prime in their stores
- Did Amazon do this to nip Shopify’s threat in the bud?
- How will sellers be affected by this move?
To find some answers to these questions, I am joined by my good friend and an Amazon expert, James Thomson. He recently stepped down from the company he co-founded, Buy Box Experts.
He helps us understand how this move by Amazon means and how it might impact you as a seller.
This is a fascinating discussion that you don’t want to miss. Tune In!
Key Takeaways
- Meet James Thomson (01:13)
- The interesting evolution of Amazon over the years (03:25
- Why EVERY brand MUST understand the Amazon language (08:22)
- What the Buy with Prime feature means (14:33)
- Is Amazon trying to counter Shopify? (22:19)
- Amazon Pay option at checkout for third party stores (24:50)
- The billion-dollar question (26:31)
- Do brands need a Shopify store (35:40)
- Why Amazon is a necessary evil (47:47)
Additional resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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