amazon dsp

In this Episode we talk with Mina Elias shares how he got started on amazon.com selling supplements and later on started Trivium Group, an Amazon DSP & advertising agency. Mina is a top voice on Amazon DSP and an industry expert on Amazon PPC advertising for brands.

In this episode of The Ecommerce Braintrust, host Kiri Masters shares a special replay from "Unpacking the Digital Shelf," presented by our friends over at the Digital Shelf Institute, Peter Crosby and Lauren Livak. They’re diving into the realm of Amazon Marketing Cloud, an open database that provides deeply insightful data for advertisers, with Ross Walker, the retail media team lead at Acadia, joining them to unfold the complexities of AMC and, more importantly, how to use it to our advantage. Whether you're an executive, an e-commerce manager, or a budding data analyst, get ready for a knowledge-packed session.

Make sure you tune in to find out more!

In today’s episode, Peter, Lauren and Ross discuss:

- AMC offers the ability to positively target customers based on specific behaviors, which includes customers who added items to the cart but didn't purchase.

- Use of the AMC in remarketing to customers who were previously exposed to a campaign.

- AMC helps brands identify their prime products for generating new customers and aids in making wise marketing decisions.

- Introduction to the ASIN Overlap report aiding in predicting customers' future purchases.

- Differences in the adoption and usage maturity of the AMC among clients, ranging from unawareness to sophisticated usage.

- Successful clients often have internal abilities and use AMC data for informed marketing decisions.

- Importance and significance of the 'New to brand' metric for Amazon sellers and vendors.

- Insights offered by AMC allow a better understanding of marketing performance from a new-to-brand perspective. 

- The emergence of the incremental ROAS concept for assessing sales lift and ROAS due to increased ad spending.

- Potential improvements for Amazon Media Console, such as AI capabilities for natural language queries.

- Recommendations for incorporating AMC into future strategies by tracking new-to-brand campaigns.

- Challenges in effective utilization of data when outsourcing AMC insights to third-party tools.

- The bystander effect of very few brands using AMC to upload and anonymize CRM data to target customers through Amazon DSP.

- The importance of the 'New to brand' metric surfaced by AMC in evaluating the effectiveness of campaigns in attracting new customers.

- Possible shift towards a focus on acquiring new customers rather than upselling to existing ones in uncertain economic times.

- Features of AMC being complex and requiring understanding of writing SQL code.

- Explanation of the queries AMC offers for various stakeholders to get insights into their advertising performance. 

- The use of AMC in providing broader picture of a brand's performance on Amazon. 

- Use of AMC to target audiences based on shopper behavior, location, and other factors.

Every day, around the world, Amazon is pulling off a logistical feat of inventory fulfillment and next-day deliveries the likes of which has never been seen… So how do they do it?

Joining us today is Ahmad Khan, the President and Founder of Colonial Logistics, an Amazon Dedicated Service Provider – or DSP. Ahmad’s DSP runs routes in Houston and Fort-Worth, consists of over 200 vans, 450 employees, and delivers nearly 200 packages per day per van – that’s upwards of 40,000 packages per day across the company.

Today, it’s a massive operation, but when Ahmad started the company just three years ago, he had only 10 vans and an optimistic attitude. 

In today’s conversation, Ahmad guides us through that explosive growth, how he nurtured a culture of safety as the company expanded, and shares the good and the bad of being a DSP. Plus, he gives us a glimpse of what it’s like on the frontlines of package delivery.

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