Andy Jassy’s FBA Cuts: Are they Breaking Prime? Shocking COVID-like Fails!
As Amazon continues to evolve, it's essential for sellers to stay on top of changes in the marketplace that could affect their businesses.
One recent development that's causing concern among many Amazon sellers is the restructuring of the Fulfillment by Amazon (FBA) program.
Andy Jassy, the CEO of Amazon, recently released his second Annual Shareholders Letter in which he talked about the company's efforts to "rearchitect fulfillment."
While these changes may ultimately benefit Amazon and its customers, some sellers are experiencing issues with the FBA program. In particular, many items that are supposed to be in stock are not being delivered on time, leading to frustration and loss of trust among Amazon Prime shoppers.
One program that was intended to help with this issue is the In-Stock Head Start program, which allows temporarily out-of-stock products to be automatically made available for purchase by customers when a new shipment is on its way to the fulfillment center.
However, sellers are finding that this program is not working as intended, and products are not becoming available as expected.
There seems to be a lack of oversight in many of the programs that Amazon offers, including FBA and Prime. If these issues are not resolved soon, it could spell big trouble for Amazon's business.
So, what can Amazon sellers do in light of these issues?
In this episode, I am joined by Avenue7Media's Director of Presence, Malia Kim, who has a wealth of knowledge and experience, first as an Amazon insider and now as helping sellers, brands, and vendors fight for their rights.
Tune in to learn more.
Key Takeaways
- Andy Jassy's shareholder's letter (01:27)
- Why Amazon Prime and FBA are showing signs of breaking (04:47)
- Pending order problems with Amazon Prime (08:15)
- The problem with the In-Stock Head Start program (14:24)
- What sellers need to do in light of these issues (21:10)
- Why you should pause the In-Stock Head Start program (22:01)
Additional Resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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