Amazon and Shopify Make a Deal Over Buy W/Prime and Other News in The Marketplace World
Major eCommerce players Amazon and Shopify have recently struck a significant deal that's shaking up the industry.
This partnership involves the introduction of the "Buy with Prime" feature, among other exciting developments. Buy with Prime is a feature that has the potential to revolutionize the way shoppers on Shopify access Amazon Prime benefits.
BwP is a game-changer for sellers because it's the only way to tap into Amazon Prime's customer base.
While some sellers initially had concerns about sharing customer data with Amazon, BwP actually flips the script, enabling sellers to expand their customer database with Prime members.
For both Amazon and Shopify, this is a win-win partnership as they get to leverage each other's strengths.
In this episode, I am joined by James Kelly to dissect the key aspects of this game-changing collaboration and other noteworthy updates in the eCommerce marketplace.
Among these new developments are the clear signs that Amazon is shifting its approach to embracing a more supportive role as an eCommerce enabler rather than continuing as a monopolistic and anti-competitive actor in the space.
As we noticed at Amazon's Accelerate event, it's clear that the eCommerce giant is becoming more open than ever before. Amazon Emerald, an integration partnership offering SaaS tools directly within Seller Central, is a testament to this openness.
Don't miss out on these exciting developments and more in the eCommerce space. Tune in now!
Key Takeaways
- Intro (00:00)
- Buy with Prime conversation rates on DTC brands (02:10)
- Amazon's shift towards a more seller-friendly platform (06:34)
- Amazon-Shopify partnership and its implications (14:23
- Amazon and Shopify integration, traffic, and fulfillment (23:40)
- Amazon's vast fulfillment network (25:17)
- The aggregator model and debt situation (27:50)
- Achieving economies of scale with Amazon (36:08)
- Amazon’s investment in AI (40:30)
Additional Resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue7Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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