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    american booksellers association

    Explore " american booksellers association" with insightful episodes like "Turning the Page: How Blue Willow Bookshop Weaves Community and Resilience in the Face of Literary Challenges", "Reconsidering Your Book Publicity and Marketing Strategies: When to do What and How Much – with Sarah Russo", "Indie bookstores find innovative ways to thrive with online, pop-up and subscription models" and "Allison Hill, CEO American Booksellers Association" from podcasts like ""The Bookshop Podcast", "Klopotek Publishing Radio", "Where We Live" and "The Bookshop Podcast"" and more!

    Episodes (4)

    Turning the Page: How Blue Willow Bookshop Weaves Community and Resilience in the Face of Literary Challenges

    Turning the Page: How Blue Willow Bookshop Weaves Community and Resilience in the Face of Literary Challenges
    Have you ever wandered into a bookstore and felt immediately at home? Valerie Koehler, the warm and spirited owner of Blue Willow Bookshop, invites us into her literary world, where every shelf has a story. Our conversation takes us down the winding path that led her to the helm of this cherished local haven. She opens up about the shop's thoughtful inception, the significance behind its enchanting name, and the cultivated team of diverse readers who breathe life into its walls. It's a tale of how a bookstore can become the heart of a community, offering personalized recommendations that resonate with every visitor's quest for their next great read.

    The landscape of literature and learning faces new challenges, and they hit close to home for book enthusiasts in Texas. In a heartfelt discussion, Valerie sheds light on the contentious bill, HB 900, threatening the freedom of libraries and bookstores, stirring a mix of concern and defiance within the literary community. With a bill that casts a shadow of vagueness over what constitutes "sexually explicit" content, we reflect on the potential chilling effect on independent bookshops, the importance of preserving libraries as sanctuaries for young minds, and the irony of books being scrutinized more heavily than the vast digital world at our fingertips.

    Adaptability has become the hallmark of indie bookshops in recent times, and Blue Willow Bookshop is no exception. As we wrap up our chat, Valerie shares how the shop has embraced the challenge, shifting from bustling in-person events to the expansive realm of virtual gatherings. It's an ode to the resilience and innovation of these cultural keystones, ensuring that the joy of new releases and the intimacy of author interactions remain undiminished. We celebrate the inclusiveness of virtual participation and the continued commitment to fostering literary connections, making every episode a tribute to the indie bookstores that form the rich tapestry of our communities. 

     

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    Reconsidering Your Book Publicity and Marketing Strategies: When to do What and How Much – with Sarah Russo

    Reconsidering Your Book Publicity and Marketing Strategies: When to do What and How Much – with Sarah Russo

    **Who You will Hear**

    Guest: Sarah Russo (Founder of Page One Media)

    Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek)

    Co-host: Dwayne Parris (Senior Consultant at Klopotek)

    For many authors and independent publishers, book publicity and marketing is always a huge arena hard to measure and predict: whether to hire a publicist for a forthcoming book, how much to invest, and what the return can be expected. 

    In this episode, Sarah Russo, founder of Page One Media, joins us and answers a few critical FAQs from authors and independent publishers regarding book publicity and marketing strategies. 

    Sarah talks about the work scope of a (freelance) book publicist, the timeline of a complete book publicity campaign, the collaboration between author, publisher, and book publicist, as well as how the emerging new media has been impacting how books get promoted and creating more opportunities for book selling.

    You can learn more about book publicity and services from the website of Page One Media. Its blog section also offers a lot of valuable advice for authors and independent publishers.

    Tell us what is going on with your publishing projects or business on Twitter (@Klopotek_AG), LinkedIn, or email us at podcast@klopotek.com.  For more information about the Klopotek software solution, please write to info@klopotek.com, or register to receive emails from us on technology innovations & events from Klopotek.

    * The views, information, or opinions expressed in the program are solely those of the individuals involved and do not necessarily represent those of Klopotek and its employees. It is the goal of Klopotek Publishing Radio to support cultural diversity, the exchange of opinions, and to create an environment where the conversation of a global publishing industry can thrive.

    Indie bookstores find innovative ways to thrive with online, pop-up and subscription models

    Indie bookstores find innovative ways to thrive with online, pop-up and subscription models

    This hour on Where We Live, we look into strategies that build resilience in local bookstores and discuss pandemic book launches. Long-time indie bookshops continue to stay afloat and even thrive despite the ongoing pandemic. Amazon controls more than half of the market for print books and at least three-quarters of publishers’ ebook sales.

    We also talk to booksellers about trends, including eliminating or reducing inventory-holding costs by selling on Bookstore.org –the Amazon for indies. 

    The American Booksellers Association (ABA) lists the top five trends for indie bookstores in 2022. According to the ABA, nationally, 250 indie bookstores opened, and 98 closed in 2020 and 2021.

    Here is a list of Connecticut's indie bookstores:

    New bookstore openings in Connecticut include: 

    Several of the new bookshops sell to under-represented communities, and all are focussed on building a local third space. We discuss the ‘doing well by doing good’ indie business model. Will it endure?

    We also look into store closures and fundraisers to keep indies open. That Book Store in Wethersfield and Elliot’s Bookstore in Northford are among those that shut down, while fundraisers are underway to reopen New Haven’s Never Ending Books, and to keep Bennett’s Books in Deep River open.

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    Allison Hill, CEO American Booksellers Association

    Allison Hill, CEO American Booksellers Association

    Every so often, I’ll be posting an interview I feel is time-relevant. It is imperative to support local businesses during the pandemic, not only bookshops but all small businesses. Today my guest is Allison Hill, CEO American Booksellers Association. While her work is focused primarily on independent bookshops, she is knowledgeable in entrepreneurship, anti-trust issues, eCommerce, and demographics. We chat about all this and more and help you understand why it’s so important, whenever possible, to keep your purchases in your hometown.

    Here’s a list of links, authors, and books mentioned in this podcast.

    American Booksellers Association

    Book Soup

    Vroman’s Bookstore

    Mystery Pier Books, Inc.

     Indie Bound

    The Dude and the Zen Master

    Squeeze Me

    Essays by Allison:

    Love and Bookstores

    This Book Will Change Your Life 

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