ana villegas

In this episode of The Next CMO podcast, I speak to returning guest, Ana Villegas, the CMO of AffiniPay, the market leader in professional services payments serving legal, accounting, architectural, engineering and construction firms.

Ana joined AffiniPay from National Instruments, where she also served as the CMO.

AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies for 10 years in a row. Each of its brands leads the market it serves with solutions purpose-built by industry including LawPay, ClientPay, CPACharge, and AffiniPay for Associations. AffiniPay’s solutions are trusted by more than 60,000 firms with more than 150 strategic partnerships and endorsements, including the American Bar Association and the American Institute of Certified Public Accountants.

Learn more about Ana Villegas

Learn more about AffiniPay

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PodForte

We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world view.  Today, the CMO of National Instruments,  Ana Villegas joins us to talk about how she was able to come to a new country and climb the ranks of amazing brands like Dell and National Instruments by using her superpower: belief in herself.

Tune in to learn:

• How Ana responds to the Lighting Round (00:00)
• Why you should believe you’re already an expert (22:19)
• How to pivot when faced with the unexpected (25:41)
• What a rebrand looks like for an established company (29:41)
• Why shifting to a consumer-based perspective is best (36:55)

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