33 - Foundations for business with Angela Henderson
In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee and me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundation
In this episode we cover:
- Rundown of her success with Finley and me and how it started
- Networking with businesses in the same industry as well as with businesses from different industries
- Having a strategy for getting partnerships
- How personal stuff resonates more with people
- Angela working with the niche area of business start-ups
- Identifying ideal clients and tailoring content around it
- The importance of websites and how you make it work for and speak to your audience
- Google analytics
- Growing your email list
- The importance of human connection in your business
- The need for SEO to be found organically
- An example of how a website and SEO worked for one of Angela’s clients
- Key to retaining clients
- How outsourcing can help you and your business
Links mentioned in the podcast