app store optimization

Olivia is joined by Rejoice Ojiaku, SEO Manager and Co-Founder of B-DigitalUK. Rejoice chats all about how she’s built a successful career in the SEO industry as well as giving tips and tricks for newbie SEO professionals. From running a community focused on giving opportunities to young black marketing talent, to running campaigns for multi-million-pound companies, Rejoice is an industry expert who has a lot of unique and interesting perspectives discussed throughout the episode.

If you’re someone who wants to learn more about building a career in the SEO and ASO industries, this is an episode for you. Equally, diversity and inclusion is a running theme of the podcast so it’s a great listen for anyone wanting to learn more about this.

Follow Rejoice on Twitter here.

Find Out More About B-DigitalUK here.

Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.

Eli blogs about SEO and growth at elischwartz.co

You can find him on Twitter at 5le.

The YC podcast is hosted by Craig Cannon.

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Topics

00:23 - Does SEO matter in 2018?

2:23 - Where should a company start with SEO?

3:53 - Who’s doing SEO well?

4:48 - Why is Amazon doing SEO well?

5:48 - How should you crosslink?

7:33 - Paying for links

7:58 - SEO don’t dos

8:38 - Things that are no longer useful in SEO

9:43 - Keywords

13:08 - Reviews

13:48 - Content

17:48 - Images

23:08 - Link building

28:23 - How much time to give SEO?

28:53 - Mobile

30:58 - Ranking

32:08 - International SEO

34:18 - Translation

37:38 - International search

39:53 - GDPR

42:13 - Hiring someone to do SEO

44:08 - What to do when you organic SEO disappears

46:53 - Metrics for an SEO hire

48:53 - Tools for SEO

50:23 - Getting started in SEO