athlete endorsements

Sure, the best professional athletes pull in salaries to match. But to find the real money in sports, you need to look someplace else: endorsements. 

In this episode of "Binge Sesh," hosts Matt Brennan and Kareem Maddox draw inspiration from Nike cofounder Phil Knight's pursuit of Magic Johnson in "Winning Time." With help from the HBO series' executive producer Rodney Barnes and industry insiders, we explore the origin, development and explosion of athlete endorsement deals, from a $6.6-million baseball card to social media "microinfluencers" and more.

For the podcast transcript, photos and links to much more, visit the episode page on latimes.com. 

Imagine your job involves working directly with the likes of Connor McDavid, Bianca Andreescu, John Tavares, Milos Raonic and Mark Messier. Sounds like a fantasy right?

Well not for Andrew Cuch, who joined us on today's show to highlight what the sports partnerships life is like these days at Rogers Communications. Throughout this Brock University Alum's stellar 11+ year career at one of Canada's telecom giants, Andrew has accumulated quite the resume of career highs (and a few lows).

Andrew was an open book sharing a massive lesson learned early on in his career working an event with Wendel Clark, while also providing incredible advice on when he knew being in sports business was the right choice and how you don't have to start off in sports to be in sports.

If you have a question that you want to be answered on a future episode, don't forget to send them to thesblpodcast@gmail.com 

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