attentionretention

Welcome to "Attention Retention," the podcast that shines a light on the best practices for recruitment, retention, and recognition within the trucking and logistics industry. Join your host, Jackie McManus, CEO and founder of KJ Media, as we dive deep into the innovative workforce strategies of leading companies.

In today’s episode, we’re excited to feature XPO, a titan in the transportation and logistics sector, known for its forward-thinking and adaptive approach in a rapidly changing industry. We sit down with Brian Drake, Senior Vice President of Talent Management at XPO, to discuss the company's pioneering Road Flex program, designed to enhance the work-life balance and satisfaction of experienced team drivers.

Jackie is highlighting the pivotal role of a positive work culture in driver retention within the trucking industry in this radio episode of Attention Retention. Maintaining a focus on cultivating a positive environment is a critical factor in retaining quality drivers and enhancing their job satisfaction.

The podcast shares anecdotes from drivers who emphasize the significance of feeling valued and respected, highlighting how companies that prioritize drivers' well-being and create a sense of belonging reap the benefits of increased retention rates and happier, more productive drivers.

In this episode Jackie looks back on 2023 to provide invaluable advice on refining your truck driver recruitment strategy for a successful 2024. Jackie offers a comprehensive approach, guiding listeners through five essential steps to analyze the past year's efforts and set the stage for a more effective recruitment plan in the coming year.

Jackie highlights the importance of leveraging tools like the Recruitment Calculator, setting specific goals, and closely monitoring budget implications for each new hire. Additionally, she stresses the practicality of tracking results and encourages regular monthly and quarterly budget reviews. Listen to learn more now.

In this episode Jackie McManus delves into the crucial realm of database reactivation and its potential to yield more truck driver hires. The ATS database, often an overlooked goldmine, holds dormant candidates that can be revived, engaged, and converted into active prospects. Re-engaging your driver database during slower periods is an excellent way to earn more hires. 

KJ Media provides a comprehensive triple play approach to reactivation campaigns for our clients: Revive, Engage, and Convert. By leveraging existing resources and employing personalized promotions, companies can strategically re-engage with candidates, and strengthen brand loyalty.

In this episode, Jackie McManus and Tim Ridley share valuable tips on enhancing driver recruitment and retention strategies within the trucking industry. The conversation delves into key tactics for attracting and keeping drivers, highlighting the importance of transparent communication and genuine recognition. A crucial emphasis is placed on the transformation within the industry from mere recruitment to a focus on three essential elements: recruiting, retaining, and recognizing drivers.

Jackie underscores the significance of personalizing interactions with drivers, urging companies to genuinely know and address drivers by their names instead of just numbers. This human touch, backed by psychological research, fosters a sense of value and belonging. She also emphasizes the shift in company mentality, where smaller to medium-sized carriers are becoming exemplary in fostering driver relationships due to their ability to maintain a personalized approach.

The episode brings out real-life experiences of drivers who have found a sense of home within companies that prioritize transparency, respect, and career growth opportunities. Overall, the podcast emphasizes that creating a fulfilling career path and recognizing drivers' efforts not only leads to driver satisfaction but also positively impacts the company's success.

In this podcast episode, Andrew Winkler, the GM of Chief Carriers, shares his insights on driver recruitment, retention, and company culture. He emphasizes the importance of putting people first and creating a positive culture within the organization. Andrew highlights the role of marketing and storytelling in attracting top talent, emphasizing the need for a consistent message across various platforms.

Andrew highlights the importance of actively staying connected with drivers through social media and consistent communication to boost driver engagement and foster loyalty. Andrew concludes by emphasizing that to connect with drivers, carriers must offer a sense of transparency, open communication, and make drivers feel valued.