atv

Általánosságban használjuk a QUAD kifejezést, miközben sokkal többet jelent egy konkrét gyűjtőfogalomnál. ATV, UTV, side by side...Sport célú, mezőgazdasági és hobbi felhasználás. Közösségi élet és rendezvények. Kétkerékről négy kerékre váltunk és képbe kerülünk a Polaris jóvoltából.

Kontakt:

szia@motoronmedia.hu

Előadók: 

Szalai Viktor

Loós Tamás Soma

Instagram

Podcast házigazdák:

Zelena Gergely

Instagram

Balázsi Péter

Instagram
House of Bon Dia
thinkscrambler
My Little Melbourne
 

Motoron média:

YouTube
Facebook
Instagram

Next in Media spoke to creator economy expert Jim Louderback about his theory regarding the growth of YouTube subscriptions. Jim also discussed the growing creators-launching-brands trend, and the problems at Twitch.

Takeaways

• YouTube is likely moving towards a subscription model to generate more revenue, similar to other media platforms.

• Creators are finding success in monetizing their content through shared subscription revenue rather than relying solely on advertising.

• TikTok is facing challenges in appealing to older demographics and ensuring a safe environment for children.

• Traditional media companies should consider the changing consumption habits of younger audiences and explore new formats and platforms.

• Creators have a unique connection with their audience that traditional media and brands should understand and leverage.

Chapters

00:00 - Introduction and Background

01:22 - YouTube's Subscription Model

04:11 - Challenges of Transitioning to a Subscription Model

05:27 - The Potential of Windowing Content

06:31 - The Rise and Fall of Vessel

07:35 - The Role of Brands in the Creator Economy

09:46 - Brands' Allocation of Resources

10:43 - Trends and Challenges in TikTok

13:05 - Competition from TikTok Copycats

15:52 - Challenges at Twitch

23:33 - The Potential of Creators Forming Their Own Network

26:49 - The Unique Connection Between Creators and Their Audience

Guest: Jim Louderback

Host: Mike Shields

Produced by: Fresh Take

These are real jobs. 

Few activities are better for strengthening partnerships and building memories than bird hunts afield. On this episode, Dr. Mike Brasher is joined by Jake Wallace of Winchester Ammunition, Will Brantley of Field and Stream, and Mallori Murphey of Ducks Unlimited to share stories from a recent weekend featuring new products from Winchester, successful duck hunts, first experiences with snipe hunting, the perils of gumbo mud, ammo manufacturing insights, and a shared commitment to conservation.

www.ducks.org/DUPodcast

Next in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a TV manufacturer to an ad sales firm/programmer. O'Donnell talked about the challenges in shifting a company's entire business model while trying to build credibility in a fast changing marketplace.

Guest: Mike O'Donnell

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media.

Guest: John Halley

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Check us out on Instagram @curiosity_public

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Watch us on YouTube

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https://curiosity-public.myspreadshop.com/all

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Join our Patreon:

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Stay curious!

All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age.  All links provided here should only be accessed by those of legal drinking age.

Check us out on Instagram @curiosity_public

https://www.instagram.com/curiosity_public/

Watch us on YouTube

https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw

We have t-shirts! Grab them here:

https://curiosity-public.myspreadshop.com/all

https://www.redbubble.com/people/CuriosityPublic/shop

Join our Patreon:

https://www.patreon.com/CuriosityPublic

Stay curious!

All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age.  All links provided here should only be accessed by those of legal drinking age.

Next in Media spoke with Adam Roodman, Yahoo's SVP Product Strategy and Management on the company's decision to shut down its SSP to focus exclusively on the buy side of business - and why he thinks we'll see more exclusive deals as the ad tech ecosystem consolidates. Adam also talked about how he explains Yahoo's relevance to ad buyers in 2023, and why being owned by private equity has revitalized the company

Guest: Adam Roodman

Host: Mike Shields

Produced by: Fresh Take

Next in Media spoke with Conor McKenna, partner at Luma Partners, about why we're seeing so many companies enter the ad business for the first time, and whether recent upticks in ad spending bode well for the rest of this year.

Guest: Conor McKenna

Host: Mike Shields

Produced by: Fresh Take

Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move the TV ad market to programmatic pipes, and why a traditional media company bothers to own its own tech stack and data graph.

Guest: Rita Ferro

Host: Mike Shields

In Partnership with: Beet.TV

Produced by: FreshTake

Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping.

Guest: Kya Sainsbury-Carter

Host: Mike Shields

Sponsored by: Beet.TV

Produced by: Fresh Take

Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant.

Guest: Charlie Neer

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ  (https://www.wearemiq.com/next-in-media)

Produced by: Fresh Take

Next in Media spoke to LG Ads' CMO Tony Marlow about the company's push to control more of the TV user interface, and why he believes 'controlling the glass' provides a major measurement and targeting advantage. Tony also talked about how AI might change TV commercial production and why he's changed his mind about shoppable TV ads.

Guest: Tony Marlow

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ

Produced by: Fresh Take

Next in Media talked to Morning Brew's Ryan Barwick on how the ad industry is prepping for increased regulation, why DC lawmakers may be more tuned into the inner workings of Google and Facebook than you think, and how everything has become an ad tech story.

Guest: Ryan Barwick

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: Miq  (https://www.wearemiq.com/next-in-media)

Produced by: Fresh Take

"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships at Niantic. Adam talked about how Niantic is bring brands into Pokemon GO, while helping to make augmented reality shopping an standard behavior. Adam is also bullish on bringing more brands to gaming, and thinks consumers are ready to start wearing digital glasses on an everyday basis.

Guest: Adam Shlachter

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ (https://www.wearemiq.com/next-in-media)

Produced by: Fresh Take

This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much money into measurement and ad serving, and why video is the next key frontier for the company.

Guest: Emma Vaughn

Host: Mike Shields

In Partnership with: BeetTV

Sponsored by: MIQ

Produced by: FreshTake

Next in Marketing spoke with Joe Marchese, partner at Human Ventures, and Marc Guldimann, founder and CEO of Adelaide, about why the TV ad model is broken, and why we're still not valuing attention correctly. Marchese and Guldimann also helped break down why it's so hard to get the ad world to change currencies, but why this time around brands may force change on the media ecosystem.

Guest(s): Joe Marchese, Marc Guldimann

Host: Mike Shields

Bob Tome was the guitarist in The Commodores! No, not that Commodores — the band of middle schoolers from Erie that was formed in 1967! He may not have played with Lionel Richie, but he did once play with Al Green. But before that, he was one busy guitarist in Erie in the 1970's playing for bands such as Group Therapy, Ma Brown, Chaser, Clockwise, Wave, and ATV.

Thanks again to the JPT Foundation for sponsoring the the Erie Music History podcast. The goal of the foundation is to provide education scholarships to grade school-age children as well as annual giving to local organizations and charities. The foundation also has a large hall that hosts bingo four days a week and is available for rentals.
 
Many thanks to everyone who has donated or provided financial support for this podcast. If you would like to become a Patreon supporter (it's only $5/month and you can cancel anytime) go to the Erie Music History Podcast page on Patreon.com.

You can also support the podcast via Venmo. Click on the “support this podcast” link on the home page for more info.
 
 For information on what bands/musicians are playing in Erie, PA and the surrounding area, please check out Jack Stevenson's 2 Man Happy Hour podcast and webpage. 

www.ErieMusicHistory.com
https://www.facebook.com/ErieMusicHistoryPodcast

Next in Marketing hosted a debate on the future of Attention as a form of media and ad measurement - and whether it should be used as a new form of currency. The debate featured Joanne Leong SVP, Global Partnerships at dentsu, Julian Zilberbrand, EVP Advanced Media, Paramount, and Marc Guldimann Founder & CEO  of the attention focused startup Adelaide. Later on, we talk to Bayer's Paul Gelb on how he's handling currency overload in 2023.

Guest(s): Joanne Leong, Julian Zilberbrand, Marc Guldimann, Paul Gelb

Host: Mike Shields